Viral Video. What is it? Viral Marketing involves media that is so engaging that it gets passed...
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Transcript of Viral Video. What is it? Viral Marketing involves media that is so engaging that it gets passed...
Viral Video
What is it?
• Viral Marketing involves media that is so engaging that it gets passed along from person to person so that exposure grows exponentially.
• You can never be sure what will go viral.
• Common tactic is to create many videos and see what gets liked.
Examples
• Funny Videos• Shocking Videos• 3 B’s:
BabiesBeauties and the Beasts
• Recording Artists• How-to Videos• Product Reviews• Etc.
• Top Viral Videos, Part I
grav3yardgirl• “Does This Thing
Really Work?”
Classic: Will It Blend? Blendtec
David After The Dentist 126M
David and Dad make$200,000 in ad revenues the first year
Chad Vader 11MBlame Society Productions (.net)
You Can’t POP your Cherry!• Hymen 101: Laci Green
10 Hours of Walking in NYC As a Woman
Viktoria Modesta
Meme
• a cultural unit (an idea or value or pattern of behavior) that is passed from one person to another by non-genetic means (as by imitation); "memes are the cultural counterpart of genes"wordnetweb.princeton.edu/perl/webwn
• An idea or concept that attains online popularity, is passed from person to person, and becomes part of culture (somewhat like an inside joke).
“Vines”
• https://vine.co/u/943044369445969920
• https://vine.co/ThomasSanders
• https://vine.co/rudymancuso
• https://vine.co/JusReign
• https://vine.co/u/955708375914688512
• http://vinegod.net/
• https://vine.co/v/OIUDuLP9wi7
• https://vine.co/v/OP91wIxHawx
Questions?