Viral video analysis by ryan stapleton

12
Viral Video Analysis By Ryan Stapleton Never say no to panda! http://www.youtube.com/watch?v=X21mJh6j9i4 9,842,824 This is my number one on the list because the advert is amazingly humorous! The juxtaposition of quiet normality then when you least expect it something random happens, in this case a giant panda appears just to ruin your day. The sounds and sights are what make this video and with an amusing piece of music coming on you just know that something is about to happen. In this first clip all we see is a confused looking worker, after rejecting some panda cheese. The focal point is the main man; the background is blurred to make sure you only focus on the main focal point the lighting is a clean white light just to illuminate the office. In this scene the panda has appeared and is miffed at the man’s refusal of cheese, this scene has a bold perspective of the panda which is interesting because this doesn’t contain the rule of thirds at all, at this juncture the music changes to encompass the change of atmosphere.

description

 

Transcript of Viral video analysis by ryan stapleton

Page 1: Viral video analysis by ryan stapleton

Viral Video Analysis By Ryan Stapleton

Never say no to panda!http://www.youtube.com/watch?v=X21mJh6j9i4

9,842,824This is my number one on the list because the advert is amazingly humorous! The juxtaposition of quiet normality then when you least expect it something random happens, in this case a giant panda appears just to ruin your day. The sounds and sights are what make this video and with an amusing piece of music coming on you just know that something is about to happen.

In this first clip all we see is a confused looking worker, after rejecting some panda cheese. The focal point is the main man; the background is blurred to make sure you only focus on the main focal point the lighting is a clean white light just to illuminate the office.

In this scene the panda has appeared and is miffed at the man’s refusal of cheese, this scene has a bold perspective of the panda which is interesting because this doesn’t contain the rule of thirds at all, at this juncture the music changes to encompass the change of atmosphere.

Page 2: Viral video analysis by ryan stapleton

An unusual over the head shot really emphasises the whole offices astounded faces. In this clip there is no blurring as so you can see every ones face and really understand the awe of the random situation, the lighting again is a constant white just to really exacerbate the situation.

At what we’ve looked at so far this video is definitely one to watch, it’s funny because of the unexpected changes in circumstance and the appearance of the panda and really sells the panda cheese product, the backgrounds are well demonstrated and you only focus on what you’re meant to.

Skittles - Midas Touchhttp://www.youtube.com/watch?v=qp0WBiME_fM

232,780This video is another humorous viral, even if macabre at times it is a testament to the Skittles companies randomness. This video lacks music, which is ideal for such an advert, the talking really just conveys the man’s story and all in all the visual themes. This can be shown as humorous because of the mans monologue that really points out how bad his life is, while the contrasting scene is people just eating skittles. This advert didn’t really get many views, this could partly be because of it being guerrilla advertising or partly because of its simplistic nature.

This scene shows the man about to touch the stapler, which will turn to skittles just as in the Midas touch story everything turned to gold. As we can see from this scene they have a very busy background and only slightly blurred this time, the lighting is a clean, white lighting, giving a more almost organic feeling, I say this because you can imagine people moving around a lot in this workspace, taking and moving products.

Page 3: Viral video analysis by ryan stapleton

This wide shot includes the other two people from the video, having all three people in the shot is a great way to express the workplace. The background is now yet busier and there are lots of Skittles strewn all over his desk.

At this point the man enters a monologue, using a closeup shot to really capture the detail of his feelings on what has happened.

In conclusion another funny video that uses wide and close shots to capture details otherwise missed by total background blur or over callas camera shots.

Viral Chinese Time Travel Commercialhttp://www.youtube.com/watch?v=WH-8FFOdh5o

222,766This video is another favourite of mine; the camera angles used in this comical video are more quick cuts to different places and times. The quiet tones of sounds and music in the back of this video give it subtle hints of authentic rustic china and the modern day it is now. The lighting is quite dull to really make the colour pop. This viral advert never really took off but this advert is a good example of using colour as a medium.

This shot is a focused shot of the main character (right) and his girlfriend (left) it’s a clear concise shot only intended to hold your gaze upon the two characters.

Page 4: Viral video analysis by ryan stapleton

This nice wide shot is intended to make the place look busy and being set around Christmas time you would fully expect it to be, this also shows just how quickly this video cuts from scene to scene, in just 2 seconds there have been 3 scene cuts.

This closeup is just to capture the characters expression and nothing else. The background is completely blurred out and so the only thing to focus on is the woman.

In conclusion (I really have to think of something else to write) this video is again humorous and has a multitude of shots and expressive sequences to display feelings and convey a busy neighbourhood.

Old Spice | The man your man could smell likehttp://www.youtube.com/watch?v=owGykVbfgUE

36,877,687This viral really is the advertisement department’s best dream. The whole video is just one shot, of a man whose rapport just keeps you captivated throughout the whole video. The talking in this video is very pointed and concise masked by a rich voice that’s almost soothing. This advert is viral because it’s almost hypnotising, this is because of the rail that you are attached to following the man.

Page 5: Viral video analysis by ryan stapleton

This camera angle is the only angle through the whole video, this shot really is just a simple 2/3rd body shot.

Within a few seconds the whole scene changes but the camera stays the same, it does track the man across the stage but doesn’t differ from its shot.

The final few seconds reveal a large beach strewn background and a horse in the foreground. This uses the same shot as all the others however now it feels more like a wide shot, the man is still in the same place but the background feels more vast and complicated.

This video showed us that the camera isn’t the thing that has to do all the work; it’s what you see from the point of view of the camera that makes the difference.

Compare the meerkathttp://www.youtube.com/watch?v=4Ust9YBlEfY

Page 6: Viral video analysis by ryan stapleton

499,867Now if you own a television there’s a good possibility that you’ve seen this advert. It’s annoying and that is why it’s effective, the backgrounds are luxurious and the camera shots are really very simple but you walk away remembering the infernal advert. This advert really took off, partly because of the meerkats and partly because of the lavish scenes.

This first shot is a wide shot in this case I believe it’s being used to show that this meerkat has wealth, from which I suspect it is to be deduced that you will save a fortune from using the company compare the market.

An over the shoulder shot is being used here, complying with the rule of thirds the meerkat is set to one side as the object he is interacting with stays on the other, breaking this breaks the composition and the 180 degree acceptable filming angle.

Page 7: Viral video analysis by ryan stapleton

Finally a final wide shot to really emphasise the law of thirds, the meerkat and the object he is interacting with are adjacent to each other and are both on right and left respectively.

I feel that this advert uses intentional wide camera angles to really show off the CGI meerkat and the stately manor that he lives in because it all pushes the thought of you will save money with this company.

Breadhttp://www.youtube.com/watch?v=0QYjFzFvJk4

29,156Bread is a dainty little animation used to advertise Guinness. The shots in this are mainly wide shots to show both characters talking; this advert also complies with the rule of thirds. This video never really caught on, although humorous and fresh in advertising it just never really came into contact with enough people to become popular. Through out the whole sequence the lighting is the same which is expected as this is a 2d animation.

The first scene here is exactly how I stated, the rule of thirds is in effect and the shot is used as a wide shot to really show off the messy background that is the inner workings of the Guinness factory.

This closeup is here to show the main subject point, the Guinness, the background is slightly blurred which naturally averts attention to the bottle of Guinness.

Page 8: Viral video analysis by ryan stapleton

This advert isn’t a pinnacle of cinematography but the advert itself is amusing and uses the right effects to keep attention to where it needs to be, the humour is an added bonus.

Unbelievable David Bekhamhttp://www.youtube.com/watch?v=RTLVMKtn0Ew

4,267,644There really isn’t much to say about this video, the camera angles are fairly standard and he is the only person (important person) in the shot it doesn’t need to convey the rule of thirds, but the camera shots are only wide shots. This video is viral but it does advertise Pepsi cola, this video is only viral is because of its advertising qualities.

This is a full front shot of David Beckham as he intends to kick a ball into 3 separate bins; the mise-en-scene of this shot is a lovely sandy beach somewhere in California that frankly i would love to be sitting on.

A neigh identical shot to the first one, the only thing that has changed is the target has moved away from the camera.

This video has no real relevant camera shots but the idea that a viral can be filmed from entirely one angle is a trend that seems to be catching, it really gives a rich feeling and in this case a hand held feeling, like you’re just standing there watching this happen.

Page 9: Viral video analysis by ryan stapleton

Where the hell is Matt?http://www.youtube.com/watch?v=bNF_P281Uu4

17,078,000 Views

This video is big in the viral world; this is due to the exotic scenery and the same camera position in every shot. This video is cleverly shot in different place in the world, the lighting is always daylight and the colours are all exotic and unique to their scene. This video is viral because it has no advertising and it passed from peer to peer.

30 Seconds in and were already in our first destination, the orange glow on the rocks makes this scene pop and the background music is jazzy and upbeat.

In this scene we see Matt in Peru, the colour contrast between the first scene and this scene is vast. This Scene is a lush green environment with a nice natural light, The camera angle is still the same was it was before.

Page 10: Viral video analysis by ryan stapleton

In this scene while the camera is still the same the colour scheme has change radically and the lighting is now cast by shadow.

This video works because of the dramatic colour changes that are exotic and nice to look at, the camera angle always being the same adds a sense of being there and finally the dancing makes the video humorous.