Viral Marketing,Network Marketing & Event Marketing

download Viral Marketing,Network Marketing & Event Marketing

of 22

Transcript of Viral Marketing,Network Marketing & Event Marketing

  • 7/29/2019 Viral Marketing,Network Marketing & Event Marketing

    1/22

  • 7/29/2019 Viral Marketing,Network Marketing & Event Marketing

    2/22

    1.Viral Marketing

  • 7/29/2019 Viral Marketing,Network Marketing & Event Marketing

    3/22

    What Is Viral Marketing?

    Viral marketing is a mix of marketing techniques that usepre-existing social networks to increases brandawareness or to achieve other marketing objectives of abusiness. Viral marketing helps to increase product sales

    with help of various processes and modules thatresemble viruses.

    Video clips, interactive Flash games, advergames,ebooks, brandable software, images, or even textmessages are some of the forms of viral marketing

    services to add to the promotion of a website/business. It is Also known As Buzz marketing.

  • 7/29/2019 Viral Marketing,Network Marketing & Event Marketing

    4/22

    Definition

    Marketing phenomenon that facilitates andencourages people to pass along a marketingmessage.

    Internet advertising or marketing that spreadsexponentially whenever a new user is added.

    Viral marketing assumes that as each new userstarts using the service or product, the

    advertising will go to everyone with whom thatuser interacts.

  • 7/29/2019 Viral Marketing,Network Marketing & Event Marketing

    5/22

    Why go viral?

    As the name suggests, Viral marketing works onthe principal of a virus and speedily spreads itinfluence just within a short period of time.

    Viral marketing helps a website to swiftly reachthroughout the world with multiplied networkingchain.

    Viral marketing depends on a high pass-along

    rate from person to person. If a largepercentage of recipients forward something to alarge number of friends, the overall growthsnowballs very quickly.

  • 7/29/2019 Viral Marketing,Network Marketing & Event Marketing

    6/22

    Viral Marketing in India

    Like everywhere, people in India pass onand share interesting and entertainingcontent online. Viral marketing is popular

    in India for its ease of execution ofmarketing campaign and relative low-cost.It ensures good targeting, and the highand rapid response rate. Thus, for its

    speed and effective penetration ability,viral marketing leaves you with no choicebut to go for it.

  • 7/29/2019 Viral Marketing,Network Marketing & Event Marketing

    7/22

    2.Event Marketing

  • 7/29/2019 Viral Marketing,Network Marketing & Event Marketing

    8/22

    What Is Event Marketing?

    Event marketing is more than throwing a greatparty. Like any marketing endeavor, its ultimategoal is to generate sales.

    Event marketing is the marketing, or promotionof an event, such as a conference, convention,training seminar, or any other group function.More simply put, event marketing is the process,

    or action taken to announce an event, for thepurpose of drawing people to that event.

  • 7/29/2019 Viral Marketing,Network Marketing & Event Marketing

    9/22

    Lets define Event Management

    Encompasses all activities involved in planning, organizing,

    staffing, leading and evaluating an event, venue selection,

    stage design, infrastrutre, laison with artists, performers,

    networking,advertising,PR ,tickets sales etc IPL, Femina Miss India, Freshers Day etc

    Marketing products through the sponsorship of events such as

    concerts, sports contests, or art exhibits. The event itself can

    create an environment attractive to the product's target

    market, and the marketer can give away free samples and

    special promotional material, while developing a positive

    image for the product.

  • 7/29/2019 Viral Marketing,Network Marketing & Event Marketing

    10/22

    The 4 Avatars of Events

    Leisure events e.g. leisuresport, music, recreations

    Cultural events e.g.

    ceremonial, religious, art,

    heritage, and folklore

    Personal events e.g.

    weddings, birthdays,

    anniversaries

    Corporate events e.g.commercial, political,

    charitable, sales, product

    launch

    CorporateEvents

    PersonalEvents

    CulturalEvents

    Leisure

    Events

    Events

  • 7/29/2019 Viral Marketing,Network Marketing & Event Marketing

    11/22

    Why Events?

    Proliferation of media Traditional ways are moving

    from growth to maturity

    stage

    Cut throat competition-JND

    EM is though in nascentstage but graduating to as

    strategic marketing tool

    Enhances the sensory

    experience

    Reinforces brand image

    Increases mileage

    Bring lot of impetus to IMC

    Brings lot of exclusivity

    ImageBuilding

    Creating &Maintaining

    brandIdentity

    Blend ofPersonality

    Of client andTG

    RepositioningOf Brands

    IntimateEnhancements

    Relationship

    Building

    Marketresearch

    Rejuvenate

    Brands inPLC

    CreatingAwareness

    EventsHelps InBrand

    Building

  • 7/29/2019 Viral Marketing,Network Marketing & Event Marketing

    12/22

    Event Marketing Strategies

    An event is much like a product so themarketing strategies are similar.

    Define the product (the event)

    Establish price (of tickets)

    Distribution (of passes)

    Marketing Communications

  • 7/29/2019 Viral Marketing,Network Marketing & Event Marketing

    13/22

    3.Network Marketing

  • 7/29/2019 Viral Marketing,Network Marketing & Event Marketing

    14/22

    What Is Network Marketing?

    Network or Multi Level Marketing may bedefined as a distribution channel/ sales methodwherein the manufacturer directly sells to thecustomer at a preferred rate and also gives thecustomer rights of selling the same product (s)for certain compensation/ incentive.

    The customers acting as independent agents/

    distributors/ network marketers/ independentconsultants on behalf of the company do this(very similarly like the life insurance companieshave independent marketing agents to sell their

    insurance policies).

  • 7/29/2019 Viral Marketing,Network Marketing & Event Marketing

    15/22

    Contd..

    Network marketing is a general term for atype of marketing that is usuallyperformed by an individual instead of a

    company.

    It refers to the use of interpersonal orsocial networks to market products and

    services for business purposes as opposedto the more traditional and commonpractices of wide-range advertising.

  • 7/29/2019 Viral Marketing,Network Marketing & Event Marketing

    16/22

    Model

  • 7/29/2019 Viral Marketing,Network Marketing & Event Marketing

    17/22

    Advantages Of N/W Marketing

    The 45 per cent or more of the margin or mark-up,which was charged by the middlemen, is now given tothe consultants.

    The consultant gets the product direct from the firm,hence the material is always genuine.

    The products will be of superior quality at affordableprices and in appropriate packings. These products will

    not be available at retail outlets, hence there isexclusivity of selling rights.

    The consultant gets a chance to do business without anyinvestment or liability

  • 7/29/2019 Viral Marketing,Network Marketing & Event Marketing

    18/22

    N/W Marketing Firms In INDIA

    Amway India RCM (Retail Marketing Concept) Sunrider India Forever Living

    Modicare AMC Cookware Oriflame India Hindustan Lever Network

    Herbal Life Avon Beauty Direct Educational Technologies Daehsan Trading India Tupperware India

    PS Press Service

  • 7/29/2019 Viral Marketing,Network Marketing & Event Marketing

    19/22

    The Great 7 Lies In N/WMarketing

    Everyone is a prospect

    Well build your business for you

    This isnt marketing we are just sharingproducts

    Anyone can do this

    We have the best product ever

    You just dont have enough belief

    Proven system

  • 7/29/2019 Viral Marketing,Network Marketing & Event Marketing

    20/22

    Top 5 Reasons People Fails

    1. Many people join these companies thinking they'll get rich quicklyand with little effort on their part.

    2. The person joining has no sales or business experience.

    3. Because most people already have full time jobs, they treat theirpart-time business like a hobby.

    4. Many times people sign up under a friend, family member, or aco-worker, which is great. But do they have any experience buildinga large, profitable business?

    5. Some people just get frustrated and give up. It may not alwaysbe easy, and it may not happen as quickly as you would like, but ifyou quit, it will never happen period.

  • 7/29/2019 Viral Marketing,Network Marketing & Event Marketing

    21/22

    Present Scenario

    The industry is looking forward towardsthe government of India and industry tocome up with a proper legislation in form

    of a Direct Selling Act in the country, so asto properly organize and regularizebusiness in this sector. Also suchlegislation would boost healthy

    competition and eliminate incompetent &fraudulent players and promote levelplaying field in the industry.

  • 7/29/2019 Viral Marketing,Network Marketing & Event Marketing

    22/22