Vipra Business: What is SEO?

1. SEO is the process you can use to ensure the visibility of your website and its content on search engine results pages (SERPs).

2. The methods vary from technical practices you can achieve behind the scenes on your website

3. The promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing).

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Why do you need SEO?

1. When it comes to how much traffic is driven by search engines to your website, the percentage is substantial, and perhaps the clearest indicator of the importance of SEO.

2. In 2014, Conductor suggested 64% of all web traffic comes from organic search, compared to 2% from social, 6% from paid search, 12% direct and 15% from other referral sources.

3. Of all organic traffic, in 2015 it was found that Google accounts for more than 90% of global organic search traffic. So obviously you need a strong presence on Google SERPs, but how strong?

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What are search engines looking for?

1) Relevancy2) The quality of your content3) User experience4) Site speed5) Cross-device compatibility6) Internal linking7) Authority8) Meta descriptions and title tags9) Schema markup10) Properly tagged images11) Evergreen content12) Domain names13) Headlines and permalinks14) Comments15) Local SEO16) Social

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What are search engines NOT looking for?

1. Keyword stuffing2. Link buying or excessive link exchanging3. Annoying ads4. Mobile app interstitials5. Duplicated content6. Hidden text and links

Vipra Business: Meta Title Tags for SEO

1. What are meta tagsÞMeta tags are HTML elements that provide information

about a web page for search engines and website visitors.

2. What is a title tag? => Title tags are used to tell search engines and visitors

what any given page on your site is about in the most concise and accurate way possible.

This title will then appear in various places around the web, including the tab in your web browser.

Continued…3. Meta Description Attribute - A brief description of the page.4. Meta Robots Attribute - An indication to search engine

crawlers (robots or "bots") as to what they should do with the page.

5. With this attribute, you're telling the search engines what to do with your pages:

a) index/noindex - This tells the engines whether to show your page in search results or not.

B) follow/nofollow - This tells the engines what to do with links on your pages: whether they should trust and "follow" your links to the next page or not.

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