Vino e Facebook. Due Case History
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Transcript of Vino e Facebook. Due Case History
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Vicenza | 29 maggio 2013
Michele Bertuzzo
Vino e Facebook. Due Case History
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Social Network:
devono essere visti come elementi di una strategia di comunicazione
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QUOTA 101
zona: Colli Euganei prodotti: Serprino,
Fior d'Arancio, Prosecco, Cabernet, Tai-Garganega
nata nel 2011 10.000 bottiglie con
prospettiva 100.000
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La famiglia Gardina
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Obiettivo:
Inserirsi nel mercato con un posizionamento
medio/alto
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fresca | giovane | informale
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Il manifesto
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Flickr
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Eventi aziendali
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Territorio
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Semplificazione del
mondo vino
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101 street food: il contest
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Ti va di assaggiare?
Creare una ricetta in abbinamento a Malterreno Quota 101
Proposta ai foodblogger Invio campionatura 2 bottiglie Unico impegno: pubblicare una ricetta con la
foto della bottiglia Giuria esamina le ricette Alla migliore proposta un Kitchen Aid
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Contatto Social
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Risposta Social
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Rilancio Social
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Le ricette
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Il ricettario
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L'evento a Vinitaly
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La rassegna stampa
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Montelvini
zona: Montello e Colli Asolani
prodotti: Asolo Docg, Prosecco Treviso, Rossi del Montello
vino in fusto nata nel 1968 20 mln fatturato 3 mln di bottiglie
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La famiglia Serena
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Monvin: un nuovo brand
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Obiettivo:
Ridefinire il posizionamento di Montelvini come azienda produttrice di spumanti
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Elegante | glamour | di stile
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Ma al tempo stesso azienda legata
al proprio territorio
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Prodotti
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Ricette e abbinamenti
del territorio
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Vita aziendale
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Eventi e notizie dei clienti
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Arte, cultura,
tempo libero
sul territorio
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Vinitaly: l'incontro face to face
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Deejay time
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Aperitivo
Cartolina invito
distribuita in fiera
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Fotografa e posta
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E ritira il premio
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Risultati:
- nuovi likers
- visibilità marchio
- consegna gadget
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E stand affollato