Vining Health Systems Power Point - Derrick Douglass
-
Upload
derrick-douglass -
Category
Documents
-
view
683 -
download
1
description
Transcript of Vining Health Systems Power Point - Derrick Douglass
![Page 1: Vining Health Systems Power Point - Derrick Douglass](https://reader035.fdocuments.net/reader035/viewer/2022070315/554e4c5cb4c905ad178b467b/html5/thumbnails/1.jpg)
Presenter: Derrick B. Douglass
Title: President
Company: Vining Health Solutions
Date: April 20, 2009
Vining Health Solutions
BUSINESS PLAN
© Vinings Health Solutions Confidential Proprietary
![Page 2: Vining Health Systems Power Point - Derrick Douglass](https://reader035.fdocuments.net/reader035/viewer/2022070315/554e4c5cb4c905ad178b467b/html5/thumbnails/2.jpg)
© Vinings Health Solutions Confidential Proprietary
Federal Government supports Electronic Medical Records (EMR)
![Page 3: Vining Health Systems Power Point - Derrick Douglass](https://reader035.fdocuments.net/reader035/viewer/2022070315/554e4c5cb4c905ad178b467b/html5/thumbnails/3.jpg)
© Vinings Health Solutions Confidential Proprietary
U.S. Healthcare Facts & Opportunities
![Page 4: Vining Health Systems Power Point - Derrick Douglass](https://reader035.fdocuments.net/reader035/viewer/2022070315/554e4c5cb4c905ad178b467b/html5/thumbnails/4.jpg)
Executive Summary
Healthcare Industry
Market Research and Analysis
Services
Leadership Team & Key Positions
Financial Information
Questions
Agenda
© Vinings Health Solutions Confidential Proprietary
![Page 5: Vining Health Systems Power Point - Derrick Douglass](https://reader035.fdocuments.net/reader035/viewer/2022070315/554e4c5cb4c905ad178b467b/html5/thumbnails/5.jpg)
Executive Summary
© Vinings Health Solutions Confidential Proprietary
![Page 6: Vining Health Systems Power Point - Derrick Douglass](https://reader035.fdocuments.net/reader035/viewer/2022070315/554e4c5cb4c905ad178b467b/html5/thumbnails/6.jpg)
Our Vision We are driven to make a positive impact on healthcare
Turnkey solutions that help practitioners realize their full potential as caregivers
Products that impact the patient directly, resulting in a healthier, better informed populace
Creative, ethical and passionate work environment
Innovative products
Maximize investor value
© Vinings Health Solutions Confidential Proprietary
![Page 7: Vining Health Systems Power Point - Derrick Douglass](https://reader035.fdocuments.net/reader035/viewer/2022070315/554e4c5cb4c905ad178b467b/html5/thumbnails/7.jpg)
© Vinings Health Solutions Confidential Proprietary
Executive Summary
Business ConceptTurnkey EMR Solution
• EMR Project Management• Workflow Analysis*• EMR Software*• Document Imaging*• Medical Records Staffing*
Target Market • Hospitals• Physician Offices
Actuals & Projections
• 2008 healthcare costs - 16.1% of GDP ($2.2T)• 2017 est. healthcare costs - 19.1% of GDP • 2007 hosp. expenditures - $687B• 2007 physician office expenditures – $346B
* Value Added Reseller
Healthcare is a massive industry bursting with opportunity
![Page 8: Vining Health Systems Power Point - Derrick Douglass](https://reader035.fdocuments.net/reader035/viewer/2022070315/554e4c5cb4c905ad178b467b/html5/thumbnails/8.jpg)
© Vinings Health Solutions Confidential Proprietary
Executive Summary – cont’d
Healthcare Industry
• Exceptional growth o Increase efficiencyo Reduce costso Deliver high service levels
EMR Market Research • $19B Federal Government EMR investment
• Increasing rates of EMR adoption
• Numerous fragmented service providers
Leadership Team
• 100 years of healthcare technology experience
• Healthcare technology ‘thought leadership’
Harvest• VHS placed on market after 5yr harvest period
• Market Price: $20 M
![Page 9: Vining Health Systems Power Point - Derrick Douglass](https://reader035.fdocuments.net/reader035/viewer/2022070315/554e4c5cb4c905ad178b467b/html5/thumbnails/9.jpg)
Healthcare Industry
© Vinings Health Solutions Confidential Proprietary
![Page 10: Vining Health Systems Power Point - Derrick Douglass](https://reader035.fdocuments.net/reader035/viewer/2022070315/554e4c5cb4c905ad178b467b/html5/thumbnails/10.jpg)
© Vinings Health Solutions Confidential Proprietary
Healthcare | EMR Industry
* Value Added Reseller
Rapid US Healthcare Industry growth
• Technology, Economy & Consolidation are driving industry change
• US healthcare spending more than twice that of other developed nations.
o 2008 healthcare costs - 16.1% of GDP ($2.2T)
o 2017 est. healthcare costs - 19.1% of GDP
Rapid EMR Healthcare Industry growth
• Strong need for turnkey solutions• EMR Adoption rates increasing at 17% per year• $19B Federal Government investment
![Page 11: Vining Health Systems Power Point - Derrick Douglass](https://reader035.fdocuments.net/reader035/viewer/2022070315/554e4c5cb4c905ad178b467b/html5/thumbnails/11.jpg)
Competitive Forces
© Vinings Health Solutions Confidential Proprietary
Rivalry Among Firms: Low to Moderate
· EMR Software Application market is highly fragmented
· Workflow application and consulting is highly fragmented
Medical Staffing solutions firms are plentiful
Bargaining Power of Suppliers: Low to Moderate
· EMR Software Application market is highly fragmented
· Workflow application and consulting is highly fragmented
· Medical Staffing solutions firms are plentiful
Bargaining Power of Buyers: Moderate
· Hospital systems are fragmentedthough large systems exert strong buyer power
· Hospital systems are fragmentedthough large systems exert strong buyer power
Threat of New Entrants: High
· EMR is a high profit potential market
· EMR is a relatively new and fragmented industry
· The moderate to high-level capital requirement may not dissuade entrants given the markets profit high potential
Substitutes: High
· 90% of all healthcare providers continue to us paper medical recordkeeping methods
Competitive Forces – Electronic Medical Records Solutions MarketApril 5, 2009
Author: Derrick B. Douglass
![Page 12: Vining Health Systems Power Point - Derrick Douglass](https://reader035.fdocuments.net/reader035/viewer/2022070315/554e4c5cb4c905ad178b467b/html5/thumbnails/12.jpg)
Competition
© Vinings Health Solutions Confidential Proprietary
![Page 13: Vining Health Systems Power Point - Derrick Douglass](https://reader035.fdocuments.net/reader035/viewer/2022070315/554e4c5cb4c905ad178b467b/html5/thumbnails/13.jpg)
Market Research & Analysis
© Vinings Health Solutions Confidential Proprietary
![Page 14: Vining Health Systems Power Point - Derrick Douglass](https://reader035.fdocuments.net/reader035/viewer/2022070315/554e4c5cb4c905ad178b467b/html5/thumbnails/14.jpg)
Market Research & Analysis
© Vinings Health Solutions Confidential Proprietary
Hospital
As the population ages, a rise in inpatient admissions will continue to rise at increasing rates
• Annual hospital expenditures – $687B
• Hospitals employ 5M people • Annual inpatient admissions 35M
![Page 15: Vining Health Systems Power Point - Derrick Douglass](https://reader035.fdocuments.net/reader035/viewer/2022070315/554e4c5cb4c905ad178b467b/html5/thumbnails/15.jpg)
Market Research & Analysis – cont’d
© Vinings Health Solutions Confidential Proprietary
Physicians
As the population ages, a rise in office visits will continue to rise at increasing rates
• Annual physician office expenditures – $346B
• Physician offices employ 1.9M
• Annual office visits are 902M
![Page 16: Vining Health Systems Power Point - Derrick Douglass](https://reader035.fdocuments.net/reader035/viewer/2022070315/554e4c5cb4c905ad178b467b/html5/thumbnails/16.jpg)
VHS Services
© Vinings Health Solutions Confidential Proprietary
![Page 17: Vining Health Systems Power Point - Derrick Douglass](https://reader035.fdocuments.net/reader035/viewer/2022070315/554e4c5cb4c905ad178b467b/html5/thumbnails/17.jpg)
VHS Services
© Vinings Health Solutions Confidential Proprietary
EMR Project Management
• Planning• Organizing• Managing EMR projects
Work Flow Analysis
Automating the EMR process and establishing procedures that are consistently followed
• Eliminates unnecessary steps• Increases efficiency • Cost reduction
EMR Software & Hardware
• Electronic Medical Record:o Creationo Storage o Analyticso Sharing
Document Imaging • Preparation• Scanning• Coding• Indexing
Staffing • EMR Staffing Services
![Page 18: Vining Health Systems Power Point - Derrick Douglass](https://reader035.fdocuments.net/reader035/viewer/2022070315/554e4c5cb4c905ad178b467b/html5/thumbnails/18.jpg)
VHS Services
© Vinings Health Solutions Confidential Proprietary
Hospital Customers Two market segments:
• Large Hospitals (with 200 beds or more)
• Midsize Hospitals (with less than 200 beds)
Larger hospitals usually have a more complex systems requiring a more comprehensive IT solution
American Hospital Directory• 6114 hospitals in the United States• 2500 hospitals with less than 200 beds
Physician Office Customers
• Four market segments:
![Page 19: Vining Health Systems Power Point - Derrick Douglass](https://reader035.fdocuments.net/reader035/viewer/2022070315/554e4c5cb4c905ad178b467b/html5/thumbnails/19.jpg)
Leadership Team & Key Positions
© Vinings Health Solutions Confidential Proprietary
![Page 20: Vining Health Systems Power Point - Derrick Douglass](https://reader035.fdocuments.net/reader035/viewer/2022070315/554e4c5cb4c905ad178b467b/html5/thumbnails/20.jpg)
Organization Structure
© Vinings Health Solutions Confidential Proprietary
![Page 21: Vining Health Systems Power Point - Derrick Douglass](https://reader035.fdocuments.net/reader035/viewer/2022070315/554e4c5cb4c905ad178b467b/html5/thumbnails/21.jpg)
Leadership Team & Key Positions
Derrick Douglass*, President, CIO - MBA Clark Atlanta Univ.
Vincent Smith*, CFO -MBA Northwestern Univ.
Arthur Nijiani*, COO - MBA Wharton School of Business
Helen Garrett-Liston, VP of Client Care - M.A. Temple Univ.
VP of Marketing – To be determined
VP of Sales - To be determined
Chief Supplier Officer (CSO) - To be determined
© Vinings Health Solutions Confidential Proprietary
* Founder
![Page 22: Vining Health Systems Power Point - Derrick Douglass](https://reader035.fdocuments.net/reader035/viewer/2022070315/554e4c5cb4c905ad178b467b/html5/thumbnails/22.jpg)
Financial Information
© Vinings Health Solutions Confidential Proprietary
![Page 23: Vining Health Systems Power Point - Derrick Douglass](https://reader035.fdocuments.net/reader035/viewer/2022070315/554e4c5cb4c905ad178b467b/html5/thumbnails/23.jpg)
Pro Forma Income Statement
© Vinings Health Solutions Confidential Proprietary
![Page 24: Vining Health Systems Power Point - Derrick Douglass](https://reader035.fdocuments.net/reader035/viewer/2022070315/554e4c5cb4c905ad178b467b/html5/thumbnails/24.jpg)
Pro Forma Cash Flows
© Vinings Health Solutions Confidential Proprietary
![Page 25: Vining Health Systems Power Point - Derrick Douglass](https://reader035.fdocuments.net/reader035/viewer/2022070315/554e4c5cb4c905ad178b467b/html5/thumbnails/25.jpg)
Pro Forma Balance Sheet
© Vinings Health Solutions Confidential Proprietary
![Page 26: Vining Health Systems Power Point - Derrick Douglass](https://reader035.fdocuments.net/reader035/viewer/2022070315/554e4c5cb4c905ad178b467b/html5/thumbnails/26.jpg)
Profit, Gross & Opt. Margin
© Vinings Health Solutions Confidential Proprietary
VHS’s object is to develop an enterprise that has higher than average Profit, Gross and Operating Margins
![Page 27: Vining Health Systems Power Point - Derrick Douglass](https://reader035.fdocuments.net/reader035/viewer/2022070315/554e4c5cb4c905ad178b467b/html5/thumbnails/27.jpg)
Break-Even Analysis
© Vinings Health Solutions Confidential Proprietary
VHS estimates that it will break-even during the first years
Breakeven Analysis
Cost Description Fixed Costs ($) Variable Costs (%)Variable Costs Cost of Services Sold $ 1,300,000 55.0%Direct Labor (Includes Payroll Taxes) $ 300,000 7.0%Fixed Costs
Office Space Lease Expense $ 45,000
Salary $ 1,744,519
Travel Expenses $ 36,000
Legal Services $ 18,000
Insurance $ 12,492
Laptop, Server & Peripherals $ 36,000
Marketing $ 7,200
Stationery costs per staff $ 8,400
Utilities $ 15,600
Office Furniture Rental $ 6,000
Internet/Broadband/Wireless Connection $ 6,000
Total Fixed Costs $ 1,935,211 Total Variable Costs $1,600,000 62.00%
Breakeven Sales level = $1,947,284
![Page 28: Vining Health Systems Power Point - Derrick Douglass](https://reader035.fdocuments.net/reader035/viewer/2022070315/554e4c5cb4c905ad178b467b/html5/thumbnails/28.jpg)
Investment Summary
© Vinings Health Solutions Confidential Proprietary
•$600T initial start-up funding provided by company founders
•$3M angel investment in Y3 increases VHS’s ability to attract more
customers
![Page 29: Vining Health Systems Power Point - Derrick Douglass](https://reader035.fdocuments.net/reader035/viewer/2022070315/554e4c5cb4c905ad178b467b/html5/thumbnails/29.jpg)
Investment Summary – Cont’d
© Vinings Health Solutions Confidential Proprietary
• Average company value at Y5 = $19.7M
• VHS will be placed on the market at Y5
![Page 30: Vining Health Systems Power Point - Derrick Douglass](https://reader035.fdocuments.net/reader035/viewer/2022070315/554e4c5cb4c905ad178b467b/html5/thumbnails/30.jpg)
Questions:::End
© Vinings Health Solutions Confidential Proprietary
![Page 31: Vining Health Systems Power Point - Derrick Douglass](https://reader035.fdocuments.net/reader035/viewer/2022070315/554e4c5cb4c905ad178b467b/html5/thumbnails/31.jpg)
Supplemental Information
© Vinings Health Solutions Confidential Proprietary
![Page 32: Vining Health Systems Power Point - Derrick Douglass](https://reader035.fdocuments.net/reader035/viewer/2022070315/554e4c5cb4c905ad178b467b/html5/thumbnails/32.jpg)
Marketing Plan
© Vinings Health Solutions Confidential Proprietary
![Page 33: Vining Health Systems Power Point - Derrick Douglass](https://reader035.fdocuments.net/reader035/viewer/2022070315/554e4c5cb4c905ad178b467b/html5/thumbnails/33.jpg)
Marketing Plan
© Vinings Health Solutions Confidential Proprietary
Sales • B-2-B Personal selling• CRM and sales funnel• Identify customer needs • Up Selling/ Cross Selling
Advertising • Trade Journalso Physicianso Hospital Administrators, Procurement, IT
Managers
Promotion • Trade Showso Physicianso Hospital Administrators, Procurement, IT
Managers
![Page 34: Vining Health Systems Power Point - Derrick Douglass](https://reader035.fdocuments.net/reader035/viewer/2022070315/554e4c5cb4c905ad178b467b/html5/thumbnails/34.jpg)
Website
© Vinings Health Solutions Confidential Proprietary
![Page 35: Vining Health Systems Power Point - Derrick Douglass](https://reader035.fdocuments.net/reader035/viewer/2022070315/554e4c5cb4c905ad178b467b/html5/thumbnails/35.jpg)
Website
© Vinings Health Solutions Confidential Proprietary
![Page 36: Vining Health Systems Power Point - Derrick Douglass](https://reader035.fdocuments.net/reader035/viewer/2022070315/554e4c5cb4c905ad178b467b/html5/thumbnails/36.jpg)
Critical Risks, Problems & Assumptions
© Vinings Health Solutions Confidential Proprietary
![Page 37: Vining Health Systems Power Point - Derrick Douglass](https://reader035.fdocuments.net/reader035/viewer/2022070315/554e4c5cb4c905ad178b467b/html5/thumbnails/37.jpg)
Critical Risks, Problems & Assumptions
© Vinings Health Solutions Confidential Proprietary
Implementation and Sales of Third Party Software Risks
• Sales and implementation cycles length may adversely affect our future operating results
• Implementation delays may harm our reputation
• Implementation costs may exceed expectations
Healthcare IT Industry and Market Related Risks
•The Healthcare Industry’s IT spending •Healthcare Industry consolidation
![Page 38: Vining Health Systems Power Point - Derrick Douglass](https://reader035.fdocuments.net/reader035/viewer/2022070315/554e4c5cb4c905ad178b467b/html5/thumbnails/38.jpg)
PMPREVIEW – Project Management
ATTIVO – Workflow Management
CACHE – Technology (Database Development)
Microsoft - Technology
Athena Health - Technology
Capsule - Technology
Cisco Systems - Technology
Citrix – Technology
Partners
© Vinings Health Solutions Confidential Proprietary
![Page 39: Vining Health Systems Power Point - Derrick Douglass](https://reader035.fdocuments.net/reader035/viewer/2022070315/554e4c5cb4c905ad178b467b/html5/thumbnails/39.jpg)
Credits
© Vinings Health Solutions Confidential Proprietary
Course: Entrepreneurship
Instructor: Edward Irons, PhD.
School: Clark Atlanta University
Presented by: Derrick B. Douglass