Vine vs. Instagram

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Vine vs. Instagram. INSTAGRAM. VINE. Owned By. Twitter. Facebook. January 2013. June 2013. Debuted. 6 Seconds. 15 Seconds. Video Length. NO. YES. Video Editing. # lovephoto , # mephoto , # photooftheday. # loop, # selfie , #cute. Top Hashtags. - PowerPoint PPT Presentation

Transcript of Vine vs. Instagram

Page 1: Vine vs.  Instagram
Page 2: Vine vs.  Instagram

Vine vs. Instagram

January 2013

#loop, #selfie, #cute

#lovephoto, #mephoto, #photooftheday

Owned By Twitter

Debuted June 2013

Facebook

Video Length 6 Seconds 15 Seconds

Video Editing NO YES

Top Hashtags

VINE INSTAGRAM

Source: Advertising Age, based on company reports

Page 3: Vine vs.  Instagram

Race to 100 MillionA timeline of popular social media sites climb to reach 100 million users

October 2010

LAUNCHED

February 2004

February 2013

February 2010

May 2003 March 2011

March 2006 September 2011

HIT 100M

January 2013 Still waiting, but hit 40M in Oct. 2013

Source: Advertising Age, based on company reports

Page 4: Vine vs.  Instagram

Vine Was the Fastest Growing App in the World in 2013

Vine grew quickly in 2013, hitting No. 1 in the iTunes free apps chart in April, and continuing to skyrocket through Q3. User growth of the fastest-growing apps worldwide between Q1 and Q3 2013

Source GlobalWebIndex,

Page 5: Vine vs.  Instagram

Image and Video Curators—A Demographic Breakdown

Among all internet users, the percentage who share either images or videos they found elsewhere online.

Source: Pew Internet & American Life Project, Photo and Video Sharing Grow Online by Maeve Duggan. (http://www.pewinternet.org/Reports/2013/Photos-and-videos/Methods/About-this-Study.aspx) n=852 Interviews were conducted in English on landline and cell phones. The margin of error for results based on internet users is +/-4.0 percentage points..

53%42%

68% 54% 33% 17%

AGE

EDUCATION

HOUSEHOLD INCOME

18-29 30-49 50-64 65+

Page 6: Vine vs.  Instagram

Most Important Social Media Sites for Teens

Instagram tied Facebook as the second “most important” site in Piper Jaffray’s “Taking Stock with Teens” survey. Even more telling, Instagram grew 23% user share from

13% a year ago, while Facebook dropped to 23% from 42% a year ago.

Source: Piper Jaffray, semi-annual study, “Taking Stock with Teens,” Fall 2013

Page 7: Vine vs.  Instagram

Social Media Apps by AgeBreakdown of U.S. usage of social media mobile apps on the iPhone, by age group, in August 2013.

Base includes zero age skew as it relates to the overall iPhone population

Source: Onovo Insights (http://insights.onavo.com/blog/wp-content/uploads/2013/09/Social-media-by-age.png)

Page 8: Vine vs.  Instagram

Tracking Ad Engagement by the SecondNielsen NeuroFocus studies advertising and the brain. This chart is the brain activity of a person

watching one 30-second TV commercial. Activity is charted using three key measurements: emotional engagement, attention, and memory. measurements are taken 500 times every second with EEG

readouts identifying the more (highlighted in blue) and less effective portions of ads.

Source: Nielsen NeuroFocus

Page 9: Vine vs.  Instagram

Campaign PlansSocial-video seeding firm the 7th Chamber surveyed agencies and

marketers to gauge interest in the use of short-form video.

Source: The 7th Chamber, respondents were a mix of agencies and marketers queried by the 7th Chamber. n=69

Do your clients plan to use Vine as part of their marketing strategy?

On a scale of 1 to 5 (being highest) do you think that Vines are an effective way to reach your audience?

Would you consider using a social distribution service for Vines?

Industries represented by respondents to 7th Chamber survey:

TECH

AUTO

FASHION

CPG/FMCG

TRAVEL

LIFESTYLE

54.84%

30.65%

32.36%

46.77%

30.65%

46.77%10.29% 17.65% 45.59% 22.06% 4.41%

1 2 3 4 5

NOT EFFECTIVE EFFECTIVE

YES 44.93% MAYBE 30.43% NO 24.64% YES 62.69% NO 37.31%

Page 10: Vine vs.  Instagram

Brands Already Busy on InstagramAccording to Simply Measured, 71% of the most recognized brands in the world have an Instagram

account, and 57% of top brand marketers are now averaging at least one post per week.

40%OF THE 1,000 most-shared Instagram videos in June 2013 came from brands.

80DIFFERENT BRANDS appear on Instagram including MTV, NBA, Peanuts, GoPro, EA Sports, HBO, Samsung, Nike, BMW, Disney, General Electric and Red Bull.

MORE THAN

9out of10 SHARES of Instagram videos happen on Facebook.

Note: Simply Measured’s 2013 Instagram study analyzed Interbrand 2013 Top 100 Brands. Brand post and engagement averages exclude brands that were inactive during the study period. Data for the complete lifetime of each brand account was captured to provide comparisons between Q3 2012 and Q3 2013 for brand posts, as well as likes and comments that occurred on brand posts. This data comes

from Simply Measured’s social-media analytics and reporting platform. Source: SimplyMeasured (http://cdn.simplymeasured.com/wp-content/uploads/2013/10/Simply_Measured_Instagram_Study.pdf)

Page 11: Vine vs.  Instagram

More Brands are Active and BuildingLarge Audiences on Instagram

According to Simply Measured, 71% of the most recognized brands in the world have an Instagram account, and 57% of top brand marketers are now averaging at least one post per week.

Note: Simply Measured’s 2013 Instagram study analyzed Interbrand 2013 Top 100 Brands. Brand post and engagement averages exclude brands that were inactive during the study period. Data for the complete lifetime of each brand account was captured to provide comparisons between Q3 2012 and Q3 2013 for brand posts, as well as likes and comments that occurred on brand posts. This data comes

from Simply Measured’s social-media analytics and reporting platform. Source: SimplyMeasured (http://cdn.simplymeasured.com/wp-content/uploads/2013/10/Simply_Measured_Instagram_Study.pdf)

Page 12: Vine vs.  Instagram

Brands Drive 26% More Engagement via Photos than Videos

% Above or Below Average Brand Engagement

Note: Simply Measured’s 2013 Instagram study analyzed Interbrand 2013 Top 100 Brands. Brand post and engagement averages exclude brands that were inactive during the study period. Data for the complete lifetime of each brand account was captured to provide comparisons between Q3 2012 and Q3 2013 for brand posts, as well as likes and comments that occurred on brand posts. This data comes

from Simply Measured’s social-media analytics and reporting platform. Source: SimplyMeasured (http://cdn.simplymeasured.com/wp-content/uploads/2013/10/Simply_Measured_Instagram_Study.pdf)

% of Total Posts

Page 13: Vine vs.  Instagram

Sample Brand Comparisons

New Posts Per DayNew Posts by Type

Note: Simply Measured’s 2013 Instagram study analyzed Interbrand 2013 Top 100 Brands. Brand post and engagement averages exclude brands that were inactive during the study period. Data for the complete lifetime of each brand account was captured to provide comparisons between Q3 2012 and Q3 2013 for brand posts, as well as likes and comments that occurred on brand posts. This data comes from Simply Measured’s social-media analytics and reporting platform from Dec. 4, 2013 to Jan. 6, 2014. Source: SimplyMeasured (http://cdn.simplymeasured.com/wp-content/uploads/2013/10/Simply_Measured_Instagram_Study.pdf)

Page 14: Vine vs.  Instagram

P. 4 http://adage.com/article/digitalnext/8th-graders-point-a-social-strategy/291090/

http://www.huffingonpost.com/2013/08/21/kids-find-phone_n_3790762.html

P. 5http://www.pewinternet.org/Reports/2013/Photos-and-videos/Methods/About-this-Study.aspx P. 6http://insights.onavo.com/blog/wp-content/uploads/2013/09/Social-media-by-age.png P. 8 http://business.instagram.com/blog/

P. 13 http://cdn.simplymeasured.com/wp-content/uploads/2013/10/Simply_Measured_Instagram_Study.pdf

P. 14 http//vine.co/MeaganCignoli

https://vine.co/Zach.King

P. 17 http://instagram.com/p/ayfd2QSm29/

http://instagram.com/gopro P. 18 http://www.shutterstock.com/blog/tours

http://instagram.com/mtv

http://instagram.com/coach P. 19 https://twitter.com/Oreo

http://thisisdk.com/work/internet-explorer/not-yourfathers-Browser

P. 20http://6secondscience.tumblr.com/ http://lowesfixinsix.tumblr.com/

https://www.facebook.com/DunkinDonutsUS

REFERENCES: LINKS BY PAGE