WineDirect/Vin65 Napa Roadshow: Joe Waechter Opening Remarks
Vin65: How To Sell More Wine In Your Tasting Room
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The 3 Ways To Increase Tasting Room Sales
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Transcript of Vin65: How To Sell More Wine In Your Tasting Room
Where Do You Fall?
Apple Tiffany’s Lululemon BestBuyCostco
Sales/Sq Ft.
Avg. Pay/Hr
$6,050 $3,017 $1,936 $823$918
$11.91 $15.60 $12.00 $10.00$13.87
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
All Email (Action, System, Mass) All Buyers - Action Email 1st Time Buyers - Action Email
2014 Email Open Rates
Proof that emailingtasting room visitors works
46Brix Customers
0
500
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Yearly Avg Before 46Brix 12 Months Before 46Brix After Joining 46Brix