Vimeo Product Council Presentation
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Transcript of Vimeo Product Council Presentation
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Search 1.0 Metrics
• Search results are the second most viewed page
• Low number of searches per user
• Low Clickthrough percentage
• High number of Null search results
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Search 1.0
• Detail view susceptible to information overload
• Not easy to scan
• Two views = two extremes forcing user to flip back and forth between views is too much to ask - especially after scrolling
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Search 1.0 revenue
1) Promo Slot• VOD, Staff Picks, Branded Content Fund• Extremely Low Click through
2) 300 x 250 Ad• VOD, Programmatic & Subscription Revenue
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Current Design
• Too few results surfaced per page• Too much value given to photo (vs title,
creator, and metadata)
What we can address to improve search design:• Fragmented/duplicative filtering• Not responsive• VOD needs more prominence
• Rethink title of page• Rethink exposed sort options• Results grid can be larger % of page
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KPIs for Proposed Design
Increase Plays per Search Increase Search Results Click-through rate Increase VOD Sales from search
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Proposed Design
• Too few results surfaced per page• Too much value given to photo (vs title,
creator, and metadata)
What we can address to improve search design:• Fragmented/duplicative filtering• Not responsive• VOD needs more prominence
• Rethink title of page - Search field?• Rethink exposed sort options• Results grid can be larger % of page
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Proposed Design
What we can address to improve search design:Too few results surfaced per pageToo much value given to photo (vs title, creator, and metadata)
Fragmented/duplicative filteringNot responsiveVOD needs more prominence
Rethink title of pageRethink exposed sort optionsResults grid can be larger % of page
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Proposed Design
Too few results surfaced per pageToo much value given to photo (vs title, creator, and metadata)
What we can address to improve search design:Fragmented/duplicative filteringNot responsiveVOD needs more prominence
Rethink title of page - Search field?Rethink exposed sort optionsResults grid can be larger % of page
45%63% +
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How did we perform against our KPIs?
+24% Increase in Plays per Search +22% Increase in Search Results Click-through rate 3% Increase in VOD Sales