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ON

COMPARATIVE STUDY BETWEEN

HERO HONDA AND BAJAJ

MOTORCYCLES

IN

LATEHAR DISTRICT

OF

JHARKHAND

Submitted To:-

Respected Mr. V. S. Solanki Sir

IPM-MEERUT

Submitted By:-Vikash Kumar

Semester II

Session 2008-2010

Institute of

Productivity&Management Meerut.


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CONTENTSPage no.

1. ACKNOWLEDGEMENTS2. PREFACE

3. DECLARATION

4. INTRODUCTION

5. COMPANIES PROFILE

6. APPROACH TOWARDS THE PROJECT

7. NEED OF THE STUDY

8. RESEARCH OBJECTIVES

9. RESEARCH METHODILOGY

10.DATA ANALYSISANDITERPRETATION

11.FINDINGS

12.LIMITATIONS

13.RECOMMENDATION AND SUGGESTIONS14.CONCLUSION

15.BIBLIOGRAPHY

16.QUESTIONNAIRE

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ACKNOWLEDGEMENT

Acknowledgement is not only formality but also an expression

of deep sense of gratitude. This project report is the product of

inspiration and perspirations, no doubt, some transpiration as

well. At this juncture, my heart is filled with the feeling to

them whose effort has made this task a reality.

I express my deep sense of gratitude to all the IPM-faculty

members for conducting the winter training project. I amextremely grateful to respected Mr. V. S. Solanki Sir under

the guidance of whom I have executed the project.

I also extend my heartiest gratitude to all of respondents and all

those who directly or indirectly helped me in this project

without whom the project would not have been otherwise.

Vikash Kumar

IPM (Meerut)

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PREFACE

Research is the feedback, which any organization sought for

the purpose of effective policy making. It is the systematic

problem Analysis, model building and fact finding for the

purpose of important decision -making and control in the

marketing of goods and services.

Practical aspect gives more knowledge and experience thanthe theory and no learning can be completed without practical

aspect.

Winter training is one of the most important parts of our

curriculum, its basic idea is to strengthen the students concept

through practical training and make them equipped with recent

development.

This is a project on COMPARATIVE STUDY BETWEENHERO HONDA AND BAJAJ MOTORCYCLE in Latehar

district of Jharkhand.

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DECLARATION

I do hereby declare that this project entitled with

COMPARATIVE STUDY BETWEEN HERO HONDA

AND BAJAJ MOTORCYCLES is my own and original

work. This is for fulfilling the requirement of Post Graduate

Diploma in Management. It has never been submitted nor

been published else where.

Vikash Kumar

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HERO HONDA

HERO HONDA Words single largest motorcycle company

inked their first joint venture in India in April 1984. In two

decades, HERO HONDA has built two world class

manufacturing facilities at Dharuher and Gurgaon.

The company has sold over 15 Million motorcycles and has

consistently grown at double digits since its inceptions and

today, every second motorcycle sold in the country is HERO

HONDA.

Progressive through the 1980s, 1990s and now in 2000s,HERO HONDA has realized on REACH, RESEARCH

AND RELIBILITY as its basic building blocks.

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BAJAJ AUTO LIMITED

BAJAJ started making the two wheelers in 1956.FirstlyBAJAJ introduced scooters after a long time they realize that

their customers want changes in their product so BAJAJ

entered into the motor bikes segment.

BAJAJ firstly collaborated with KAWASAKI and launched a

bike named KAWASAKI BAJAJ KALIBER, but the success

started after BAJAJ launched bikes BAJAJ PULSUR

specially it attracted youngsters.

In neck to neck competition between BAJAJ and HERO

HONDA today, BAJAJ is planning to introduce some new

models in motorbike segment and adding new features to its

existing models

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NEED OF THE STUDY

The main purpose of my surveys to know the major which

affects the buying decision of motorbikes by rural people.Whether people goes for aesthetic look or consider the factors

representing performance of a motorbikes.

The study basically conducted to know the position of

BAJAJ and HERO HONDA in rural area. The objective is

also to understand impact of factors affecting buying

decision.

My intention is to also to find out Market leader in Latehar

district. These are the core points which are needs of the

study.

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RESEARCH OBJECTIVES

My Research objectives are:

1. To find out Market leader in Latehar district.

2. To study the factors influencing the purchase decision ofHERO HONDA AND BAJAJ.

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RESEARCH METHODILOGY

RESERCH DESIGN

As my research objective to study the factors influencing the

purchase decision of HERO HONDA AND BAJAJ in

Latehar region, so to have a primary data I have gone through

descriptive research.

Source of information

In my research the source of information is both primary and

secondary.

PRIMARY SOURCES

The primary source of data

1. Questionnaire.

2. Personal interview.

Secondary data was also used, which were collected through

Internet

Magazines

Management books

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SAMLING PLAN

My sample plan comprises population, sample unit, sample

size sampling technique and data collection instruments.

A-POPULATION

As my research is in Latehar, so due to hugeness of

population it is beyond my scope to conduct census study

therefore I have opted for sample study which would

represent the whole population.

My population comprises the persons of various age groups

within Latehar

B-SAMPLE UNIT

My sample unit mainly consists of-

1- Students

2- working persons

3- Farmers

4- intellectual

The sample units are from specific areas of LATEHAR,

BALUMATH AND CHANDWA Etc.

C-SAMPLE SIZE-

Sample size is of 60

Time frame: - 24 December 2008 to 2 January 2009 (10days)

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DATA ANALYSIS

AND

ITERPRETATION

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INTERPRETATION:-The above diagram states that most ofthe people are influenced by theirRelatives and Friends.

PREFERENCE AMONGBRANDS

16

FACTORS INFLUENCE PURCHASEDECISION

0

10

20

30

40

50

60

Relatives Media Friend others

FACTORS

PERCENT

Series1


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INTERPRETATION:-60%people showed confidence in

HERO HONDBrand

OCCUPATION

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PREFORENCE AMONG BRAND

0

10

20

30

40

50

60

70

1 2 3

BRAND

PERCENTAGE

Series1

Series2


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INTERPRETATION: - Most of respondents are Student

followed by Business

FACTORS INFLUENCE TO BUY A BIKE

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OCCUPATIO

0

5

10

15

20

25

30

35

40

45

Studen t Bus iness Agricu lture Service

OCCUPATIO

PERCENTAGE

Series1


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INTERPRETATION: -Price and mileage are twomajor factors, people considered before

purchasing the bike.

SAFETY

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F A C T O R S IN F L U A N C E T O B U Y

0

5

10

15

20

25

30

35

40

45

P ric e M ile age E n gin e

tech

A fter sales

service

Lock

FACTOR

PERCENTAGE

Series


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INTERPRETATION: - Bajaj bikes are considered

safer than Hero Honda.

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S A F E T

0

10

20

30

40

50

60

HE RO HO NDA B A JA J

BIKE

PERCENTAGE

Series


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PRESENCE OF BIKE

INTERPRETATION: - HERO HODA is market leader with

65% Market share

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P R E S E N C E O F

0

1 0

2 0

3 0

4 0

5 0

6 0

7 0

H E R O H O N D A B A JA J

B I K E

PRECENTAGE

S er ie s


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MILEAGE:

INTERPRETATION: - HERO HONDA is considered more

fuel efficient bike thanBajajbikes.

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MILEAG

0

10

20

30

40

50

60

70

HE RO HONDA B A JA J

DEGREE OF S ATISFAC

PERCEN

TAGE

Series


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FACILITY OF LOAN:

INTERPRETATION: -Only 30% are ready to buy

by taking loan.

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F A C IL IT Y O F L

0

1 0

2 0

3 0

4 0

5 0

6 0

7 0

8 0

Y E S N O

R E S P O N

PERCENTAGE

S erie s


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RESALE VALUE

INTERPRETATION: -Hero Honda resale value

is much better than Bajaj.

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R E S A L E V A L

0

10

20

30

40

50

60

70

HE RO HO NDA B A JA J

BIKE

PERCENTAGE

Series


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FINDINGS

1. Young people specially students show great interest

towards bikes.

2. Prices considered most important factors in purchasing

decision. Mileage affects the purchasing capacity of

rural people.

3. Customers are not much influence by the media.

4. Less number of people shows awareness about enginecapacity.

5. After sales service, resale values are the factors which

the people considered while making purchase decision.

6. Less no. of people shows interest in taking facility of

loan.

7. In Latehar region HERO HONDA is market leader.

8. Bajaj pulsar is preferred among other bikes.

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LIMITATIONS

Although every effort is made to make the result accurate but

almost all the report suffers from certain limitations. The

result which I obtained from this study, also suffered from

certain limitations. The limitations of this study are as

follows.

This study is done in Dis. LATEHAR, hence this study is

applicable only in that particular region and not elsewhere.

Time frame of this study was limited to 10 days only(December 24 to January 2).The result could be different if

the time frame would have long.

I visited door to door to collect the opinion and perception

about the factors influencing the purchase decision of

HERO HONDA and BAJAJ

Sometimes some consumers were not in full mood to givethe answers of my questions so some of the answers may

not be exact.

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RECOMMENDATION AND

SUGGESTIONS

1. Price level should within the reach of rural people. Rural

people generally proffer those bikes which are within

reach.

2. Proper awareness program should be conducted to

aware about new technology and innovative feature.

3. New innovations like disc break is welcomed among

Customers.

4. Service after sale also played major role in buying

decision.

5. Safety, comfort and style affect the purchase decision.

6. Loan facility should be made attractable so as it should

utilized by rural people.

7. Customers are generally looking for good mileage bike.

BIBLIOGRAPHY

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