Business ProposalWebsite Development

Digital Marketing Plan

Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert consumers. The key objective is to promote brands, build preference and increase sales through various forms of digital media and tools. Some popular digital marketing activities are SEO, Social Media Marketing, Search Engine Marketing, Email Marketing, SMS Marketing, Native Advertising etc.

Digital Marketing is not only a rapidly growing force in the current marketing playing field, it is set to be the future of marketing, and it seems likely that digital media will soon replace more traditional advertising like outdoor, radio, OOH etc. The enquiries generated through Digital Marketing is cheaper than other traditional offline advertising.

Digital Marketing Traditional Offline Advertising

Cost Effective Not a Cost Effective

Monitoring is Easy Monitoring is Difficult

May Reach Mass Audience Can reach mass audience

Custom Targeting is Possible Custom Targeting May be Possible

Cost Per Enquiry is Low Cost Per Enquiry is High

Can Target Users Through Income, Age Group, Location, Mobile Devices, Interest etc.

Can Target Users Through Location, Interest etc.

Can Pause at Any Time Can't Pause at Any Time

Real Time Optimization is Possible Real Time Optimization is not Possible

Digital Marketing is mostly used for Enquiry Generation and Brand Awareness. There are various digital marketing activities if implemented effectively can generate great no. of enquiries. We need to monitor all digital marketing by consistently checking enquiry count and ROI.

Search Engine Optimization Social Media Marketing Email Marketing Content Marketing Search Engine Marketing Display Advertising Mobile Marketing Website Design and Development Graphic Design SMS Marketing What up Marketing Door to Door Payemplate Distribution

Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine including Google, Bing, Yahoo and other search engines.

See how SEO Enquiries play a role in B2B & B2C marketing

Organic Steps:

Keyword Research On Page and Off Page

Optimization Content Optimization Content Submissions Blog Submissions Local Listing Business Listing Classified Submission Niche Directory

Submissions Article, PR, Forum

Submission Business Profile

Submission Remarketing

Paid Ads:

Pay Per Click Advertising

Banner Advertising Product Listing

Advertising Mobile Advertising

Banner Ads and Display Ads Banner Advertising is another advertising technique which follows CPC and CPM model. An advertiser may have to pay or impressions by setting up the cost.

Google Paid Ads

Pay Per ClickAdvertising

Mobile Advertising 80% Internet users are Smartphone users and a websites get minimum 30% visitors from mobile devices & tablets. We can run banner, text, apps install, apps engagement campaigns.

Social media are computer-mediated tools that allow people to create, share or exchange information, ideas, and pictures/videos in virtual communities and networks. Social media is defined as "a group of Internet-based applications that build on the ideological and technological foundations and that allow the creation and exchange of user-generated content.

Social Media

Through social media communication strategies, we help you reach and engage with your target audience. We let you communicate with your audience to know what they feel about your brand and how better are you than your competitors on social media.

Number of social network users worldwide: 1.79bn and increasing…

TARGETING RIGHT AUIDENCE, AT RIGHT PLACE, WITH RIGHT BUDGETS AND ON

RIGHT PLATFORM

Facebook

Page Post Engagement

Page Likes

Click to Website Contest Campaign

App Download Claim an Offer

Remarketing Video Views

1. Promoted Hashtag2. Promoted Accounts3. Promoted Tweet

LINKEDIN is a social networking site designed specifically for the business community, to establish and document networks of people they know and trust professionally.

GOOGLE+ is designed to replicate the way people interact offline more closely than is the case in other social networking services. The slogan is “Real-life sharing rethought for the web.”

Twitter

LinkedIn

Google+

Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. Email Marketing is done in two ways i.e. existing users and new users. Email marketing works very well when we send emailers to existing users with new offers and discounts. Email Marketing gives better conversion rate for eCommerce sites who have existing large users database.

SMS or Mobile Marketing is one of the most prominent tool in the current market scenario, has become increasingly popular with more and more advertisement based SMS being sent each passing day.

• Direct reach to Audience• Cheaper, Faster and Instant results• SMS advertising is Cost – Effective

Email Marketing

SMS Marketing

Stationary Design Brochure, Flyers, Hoarding, Standees, Posters Emailer Design Stall Design

Website Design and Development Website Revamp Mobile Responsive Website

Website Design

Graphic Design

Pricing & Timeline SN. Items Timeline Pricing

1 SEM(PPC)

2 Social Media Marketing Will vary as per your requirement that how many post you want per day (FB, LI, Twitter, G+ including content & Graphic)

3 Email Marketing

4 SMS Marketing

5 SEO

Amount : Call for pricing Per Months

Vihaan Hitech The Affaires1901, 19th Floor, Sector 17Palm Beach Road Sanpada – 400705Navi Mumbai

022 614453008380090030 / 9168688630www.vihaanhitech.com | www.heerabgroup.com | info@vihaanhitech.com

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