essentialthinklinks.files.wordpress.com · Web viewMethods of persuasion Step 1: Mold Their...
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Methods of persuasion Step 1: Mold Their Perception Step 2: Elicit Congruent Attitudes Step 3: Trigger Social Pressure Step 4: Habituate Your Message Step 5: Optimize Your Message Step 6: Drive Their Momentum Step 7: Sustain Their Compliance Schema, priming, spreading activation
Transcript of essentialthinklinks.files.wordpress.com · Web viewMethods of persuasion Step 1: Mold Their...
Methods of persuasion
Step 1: Mold Their PerceptionStep 2: Elicit Congruent AttitudesStep 3: Trigger Social PressureStep 4: Habituate Your MessageStep 5: Optimize Your MessageStep 6: Drive Their MomentumStep 7: Sustain Their Compliance
Schema, priming, spreading activation
Self-perception theory
Processing Fluency
Gradual changes, side by side comparisons, do not expect change
Grab their attention:
Authority
