Vietrack04 Full Report Eng Revised 16 May 2011
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Transcript of Vietrack04 Full Report Eng Revised 16 May 2011
Market research top-line Apr 2011
Young consumers aged 20-29 – lifestyle and behavior
HIGHLIGHTS:
HCMC HA NOI DANANG CANTHO
About Viettrack is a monthly research news-letter developed by FTA Research & Consultant,
the representative of ESOMAR in Viet Nam. It is conducted base on a monthly
research. It aims at delivering comment, evaluation and true feeling of research
objects about present time’s economic situation as well as promotion campaigns or
products to producers and marketers. It is expected to help them understand to offer
better service to unsatisfied demand of consumers.
Viettrack is done according to ISO 20252:2006, the international quality standard in
market research and ESOMAR Code of Conduct.
Viettrack Apr 2011 is conducted on the population aged 20 – 29, in 4 largest cities of
Vietnam (Hochiminh, Hanoi, Danang, Cantho) with the sample size N=600. This
study aims to portrait the young consumers aged 20 – 29 year old in the general
scenario. Thus, this information will help marketers got a general image about this
consumer target for making their marketing strategy.
N = 600
Activities & Leisure
9
14
20
74
23
26
68
80
85
33
44
55
69
76
79
95
Organization/Club activities
Community/Charity…
Office/School activities
Meeting with friends
Going to movie/drama…
Going to music show
Shopping
Going to coffee shop
Eating out
Doing exercise/Playing…
Reading book
Spending time with family
Reading news/magazine
Online
Listenning to music
Watching TV
Activities/Leisure that often do?
%
AT
HO
ME
LEIS
UR
E
OU
TSID
E LE
ISU
RE/
AC
TIV
ITIE
S
SOC
IAL
AC
TIV
ITIE
S
Hanging out with friends, eating out, going to coffee shops and shopping are the most favorite activities for the time outside.
Watching TV, online and listening to music are the most preferred leisure at home.
Except hanging out with friends, the time for other social activities is not remarkable
Differences across target groups about activities & leisure
N=HCM150
HN150
DN150
CT150
20-24300
25-29300
Male300
Female300
AT HOME LEISURE 92 91 88 92 89 92 88 93Watching TV 44 29 45 53 38 47 35 50
Listenning to music 34 19 19 22 29 18 20 27Online 35 33 25 14 35 18 34 19
Reading news/magazine 13 6 13 7 8 11 8 11Spending time with family 20 46 23 23 19 37 22 34
Reading book 7 7 11 5 10 5 7 8Doing sport 9 11 4 6 5 10 12 3
OUT OF HOME LEISURE 76 71 80 88 78 79 82 75Eating out 38 35 47 40 39 41 40 40
Going to coffee shop 38 29 33 49 38 36 54 21Shopping 19 23 27 23 21 25 11 35
Going to music show 5 1 1 2 3 2 3 2Going to movie/drama theatre 5 3 4 - 4 2 3 2
SOCIAL ACTIVITIES 32 55 47 55 51 44 50 45Meeting with friends 20 48 29 51 40 34 39 35
Office/School activities 7 8 8 2 6 6 6 7Community/Charity activities 3 - 9 - 3 3 3 3Organization/Club activities 3 1 3 3 2 2 2 3
Young consumers in HN spend time for being with their friends & family most. Except HN young people spending more time for online than for watching TV, young people in other cities spend time
most for watching TV, regarding at home leisure Among OOH leisure, going to coffee shop is the most favorite activity for young people in HCM and CT, while for those
in HN and DN, it is eating out. Young consumers in HCM & Da Nang more often join community/club activities rather than just meeting with friends. Female spend more time for watching TV and shopping than male, while male online and going coffee shop more
often. Which are 3 most often activities & leisure?
Fashion style
%
TỔNG HCM HANOI DANANG CANTHO
N=600 N=150 N=150 N=150 N=150
50 50 37
61 51
3 3
4
3
3 4 9
2
1
4 4 3
5
0 7 12 7
12
21 9
27 28 39
13 26
Showing characters throughdressing
Always update the newest trend
Only the famous clothes brand
Dressing after the characters inmovies
Dressing differently from others
Dressing sometimes on trend,sometimes on personal style
Which statements suit your fashion style?
Demonstrating the personal characters and being good to catch up the trend are the key words for fashion style of the consumers aged 20 – 29 y.o. Hanoi’s young consumers are differentiated by the need of showing their personality by
dressing Young people in Danang show the highest percentage of “dressing sometimes on trend,
sometimes on personal style”. Young consumers in HCMC tend to dress differently more than those in other cities, while
who in Cantho more often dress after the movies’ characters.
Simple and nice 54Korean 12
Cute 9Outstanding 5
Classical 4Youthful 3
European 3Dynamic/Sport 2
Formal 2Neat 1
Elegant 1Stylish 1
Vietnamese 1Chinese 1Modern 1Hiphop 1
Personal style & Favorite colors
White 22Black 21Pink 12
Ocean-blue 10Red 9
Yellow 8Green 5Violet 4
Sky-blue 5Brown 2
Grey 1Orange 1
N=Male300
Female300
White 23 22Black 31 10Pink 1 23Ocean blue 13 7Red 9 9Yellow 5 10
Black & White are the most favorite colours among consumers of this age group. Next are pink, ocean-blue, d and yellow. Apart from the white colour chosen by both male and female., male seem to prefer black and ocean-blue, while female like pink.
More than a half chose the simple & nice for their personal style. Korean style seems to be an important trend among 20-29 y.o people.
%
%
N = 600
Favorite TVCs and favorite singers
It seems that the 20-29 y.o. consumers are attracted most by enjoyable commercials. That’s why “Vinamilk fresh milk” is on top of the favorite TVCs and Heneiken, Comfort come to the next.
Vinamilk fresh milk 100% 12
Heneiken 7
Comfort fabric conditioner 7
Dr. Thanh herbal tea 3
Cocacola 3
OMO detergent powder 3
Beeline 2
O degree Green tea 2
Sunsilk sampoo 2
C2 green tea 2
Knorr seasoning powder 2
Pepsi 2
Xmen sampoo 2
Nescafe - café Viet 2
Dam Vinh Hung 13My Tam 8
Dan Truong 7Cam Ly 6
Ho Ngoc Ha 3BackStreet boys 2
Noo Phuoc Thinh 2Cao Thai Son 2Quang Dung 2
Minh Hang 2Lam Truong 2
Ho Quynh Huong 2
The 1st place of the ranking board for singers belongs to Dam Vinh Hung. My Tam, Dan Truong and Cam Ly keep the next 3 positions. As the percentage of favourite is distributed across the singers, almost are less than 10%, can see that no one can get a dominating position among 20-29 audience.
% %
N = 600
N = 600
Personal concerns
%
3 3 3 5 3 2 4 2 4 8 3 1 8 8 11 12 4 5 10
6
16 14 13 20 18 18 14
16 19 16 11 17 14 18
19 15 24
11
25 16
21
34 36 28
45
26 37 31 Career
Family
Studying
Finance
Love
Health
Friends & Socialrelationship
HCM MALE TOTAL HN DN CT FEMALE
N= 600 150 150 150 150 300 300
Most concerned
For the 20-29 age group, their most important concern is career. It holds the top position. It has a large gap with 2nd concern: “family”, specially in HCM and Danang. Finance is considered as 3rd important, same as study. • Young peolple in Hanoi & Cantho concern of family more than in other cities • Female think about family, study and health more than male, when male concern
more about career, finance and love.
Personal objectives
% HCM HN DN CT 20-24 25-29 Male FemaleSalary increase/Promotion 37 17 32 25 19 36 30 25Higher studying 15 18 14 18 28 5 15 17Investment/Getting rich 14 17 17 7 13 14 17 10Buying a valuable item 5 17 8 12 14 6 9 11Taking care of children 5 11 5 10 3 12 4 11Getting married/Having babies 6 9 5 7 6 8 7 6Buying house/land 5 1 10 5 3 8 6 5Giving help to family 4 9 1 5 5 5 4 6Buiding/Reparing house 2 1 2 5 1 4 3 2
6 7 8 10
14
16
28
Salaryincrease/PromotionHigher studying
Investment/Getting rich
Buying a valuable item
Taking care of children
Getting married/HavingbabiesBuying house/land
Which is your most important objective?
Promotion/Salary increase is the most critical objective of the 20-29y.o. people. Higher studying is secondly important. • For young people in HCMC, a dynamic market, Promotion/Salary
increase target is remarkably higher than other objectives.
• Meanwhile, there is a quite balance across the top four objectives in Ha Noi. HN’s young people seem to much appreciate family values, they are setting their objectives of getting married/having babies and taking care of children more than in other cities.
• While male aim to getting rich more than female (17% vs 10%) ,
more female want to get higher education (17% vs 15%).
%
N= 150 150 150 150 150 300 300 300 300
Favorite TV channel
HCM HN DN CT TotalHBO 52 49 47 46 49
VTV3 12 85 54 30 45
HTV7 41 3 33 32 27Star
Movies25 21 33 16 24
VTV1 8 38 25 12 21
HTV9 39 2 24 19 21
12
13
13
14
16
16
16
16
19
19
25
34
46
50
56
58
71
75
4
5
12
4
4
7
7
7
4
11
14
6
24
21
27
21
49
45
Discovery Channel
Fashion-TV
THVL
CVTV
Let's Viet
Star Sports
Disney
DRT1
HTV3
HN1
SCTV
VTV2
HTV9
HTV7
VTV1
HBO
VTV3
Top 3 most often
Often
%
HBO is ranked first amongst their favorite channels, VTV3 is second and HTV7 comes to third.
Which are 3 TV channels that you watch most often?
N = 600
Favorite Internet Website
14 11
18 18 19 20
23 23
29 31
35 36
41 44 45 46
54 68
Othersenbac.comnhacso.net
thanhnien.com.vnMe.zing.vn
nhaccuatui.comZing.news.vn
ngoisao.netKenh14.vntuoitre.vn
facebook.comVnexpress.net
Yahoo.comDantri.com.vnYoutube.com
Zing.mp3.com24h.com.vngoogle.com
%HCM150
HN150
DN150
CT150
google.com 69 72 69 63News website 83 92 87 61
24h.com.vn 44 71 69 31Dantri.com.vn 25 75 54 22Vnexpress.net 31 50 45 17
ngoisao.net 22 27 31 12tuoitre.vn 33 33 28 29
thanhnien.com.vn 14 11 31 15Kenh14.vn 15 43 53 7
Zing.news.vn 29 29 21 13Social network web 77 67 81 61
facebook.com 34 35 53 18Yahoo.com 41 33 43 47Me.zing.vn 25 17 20 13
Youtube.com 40 47 47 46Music website 54 53 75 58
Zing.mp3.com 34 37 64 48nhacso.net 20 21 18 12
nhaccuatui.com 14 23 22 23enbac.com 6 22 12 3
• Hanoi’s young people visit News website more often than those in others cities.
• Danang has the highest rate of using social network websites (especially Facebook) and music websites.
• Among news websites for Teen audiences, Kenh14.vn is more popular in Ha Noi and Da Nang, while zing.news.vn is more popular in HCM
Google is the Internet website that young people visit most often.
%
N = 600
Which are the websites that you often visit?
Favorite Magazines & Newspapers
6
7
7
7
8
9
11
17
18
18
19
24
31
33
44
53
Sinh vien (Hoa Hoc Tro 2)
Muc Tim
Dep
Cong An
The Thao Van Hoa
Hoa Hoc Tro
Tien Phong
Sai Gon Tiep THi
Lao Dong
Phu nu Viet Nam
The gioi phu nu
An Ninh The Gioi
Bong Da
Tiep Thi & Gia Dinh
Thanh Nien
Tuoi Tre
N = 600
%
Which are the newspapers and magazines that you often read?
Tuoi Tre, Thanh Nien, Bong Da and Tiep Thi & Gia Đinh are the most favorite magazines newspapers among 20-29 people.
19
20
24
26
27
27
28
28
36
39
40
43
44
57
58
87
93
Ngoc Quyen takes nude photo for environment
Collaption of Len Co quarries
Champions League
Backstreet Boys' show in Vietnam
Increase in medicine price
Disater in Vietnam and region
Earth hour
Assets price
Corruption
Unemployment
War in Libya
Hoan Kiem lake's turtle
Inflation
Gold/USD exchange
The impact of radiation from Japan
The catastrophe in Japan
Increase in electric & oil price
%
N = 600
Top hot news in the month In the last one month, young people are being interested most in the increase in electric/oil price and the catastrophe in Japan along with its impacts. The gold and USD exchange rate is also among the most hot news.
N = 600
Personal expenditure
Food 26%
Transportation - Communication
13%
Education 6%
Entertainment 12%
Clothes & Beauty product
13%
Love 7%
Savings 13%
Others 10%
Food expense occurs the largest part of 20-29 consumers’ expenditures. Communication & Transportation, Clothes & Beauty products are other major expenses. Love affair also requires a certain expense (7%)
Differences across the target groups about personal expenditure
Food
Transportation - Communication
Education
Entertainment
Clothes & Beauty product
Love
Savings
Others
• Food is a very big expense for 20-29 y.o. people in HCM city • Young people in Da Nang have more savings than those in other cities (17%). • By gender, female spend more for clothes and beauty products (16% vs. 11%), while less for love and
communication & transportation.
7 12 12 10 10 10 10 10
14 10
17 12 10 17 12 13
5 8
6
7 7 6
8 5 11
14 12
14 14 12 11 16
12 10
11 13 12 11 12 10 5
8 5 7 8 5 6 7 13
13 13 14 13 13 14 11
36 24 22 23 26 27 26 28
HCM 20-24 MALE HN DN CT 25-29 FEMALE
N= 150 150 150 150 300 300 300 300
Purchasing attitude
16
34
34
34
50
49
38
45
28
44
44
26
25
26
25
20
17
19
22
17
21
12
58
41
40
41
30
34
43
33
55
35
44
A is more suitable Same B is more suitable
1. Pay more attention in design
2. Willing to pay more for those product with extra functions
3. Choose product by following the TREND
4. Be the first to try a new product
5. Can go shopping anytime even when do not have the need
6. Search for information before making purchase
7. Willing to pay higher for the prestigious manufacturer
8. Preferred foreign brand
9.Like consult for other people when they shopping
10. Is a main decision maker for almost family’s durables
11. Like online shopping
A B
They are ready to pay more for additional functions and prestigious manufacturers. They choose a product according to their own taste. They’re used to searching for information before making a purchase.
N = 600
%
1. Pay more attention in function
2. Only need product with basic functions
3. Choose product by following their own taste
4. Just use product which being used by many people
5. Shop just when in need
6. Make decision right in the store
7. Prefer to low price than prestigious manufacture
8. Foreign brand is not important
9.Don’t have any idea when other people’s shopping
10. Only being the main decision maker for their own personal products
11. Don‘t like online shopping
Decision role in household purchase
N = 600
%
Female
Male54
22
42
46
4
32
Main decision make
Take part in decision
Completely not take part
Female
Male53
33
42
51
4
16
FemaleMale
22 59
63 39
15 2
FemaleMale
24 62
59 36
17 3
Food
Necessities (Personal care, toiletries, etc)
Durable items (TV, washing machine,
refrigerator, etc)
Hi-tech items (Mobile phone, laptop, PC, etc)
Female is the main decision maker in purchase of food and necessities categories. Male is more often to be the main decision maker in purchase of durable and hi-tech items.
Necessities Food
Purchase place – Necessities & Food
Wet market and grocery store are the most popular places for necessities purchase (Personal care, toiletries,..). Supermarket is also an important shopping channel. • While in HCM, Da Nang and Can Tho, people buy necessities in
wet markets more often, Hanoi’s people buy this almost in grocery stores.
• In HCM and Can Tho, Supermarket is the 2nd preferred place for purchasing necessary products.
6 13 2 6 1
18
29
7 13 24
8
1
13 13 6
9 2
21 6 8
28 22
54
17 19
30 33
1
45 40
Wet market
Grocery store
Specialized store
Convenient store
Supermarket
Department store
Not buy 9 15 9 10 2
6 8
6 11
4 1
7 4 2
81 75 85 80 84
N= 600 150 150 150 150 600 150 150 150 150
For buying food, wet market is still being the 1st common choice. Next is supermarket, but not very remarkable. HCM city has more young people who do not buy food by themselves.
%
TOTAL HCM HN DN CT TOTAL HCM HN DN CT
Purchase place - Clothes & Beauty product
2 1 5 11 11 5
9 17
27 28
7
33 39
2 2 1
3 40 41
84 25
21
15 16 2 25 19 Wet market
Clothes/Cosmetics shop
Convenient store
Supermarket
Department store
TV shopping
Not buy
N= 600 150 150 150 150
Young people buy clothes and beauty products mostly in closthes/cosmetics shop and supermarket. Besides, 15% is for wet market and 11% for department store. • In Ha Noi, clothes/cosmetics shop is dominant • Among the cities, Can Tho has a very high percentage of buying in Supermarket
and department store. These places should be take into consideration for communication/promotion planning.
%
TOTAL HCM HA NOI DN CT
Important factors for choosing Durables & Hi-tech items
Reasonable price
Durability
Electric/Fuel saving
Guarantee
Nice design
Prestige manufacturer/brand
Function
Wellknown brand
Trusted by relatives/friends
Promotion
Customer services
Origin of making
Familiar brand
New product
To show personal status/style
Vietnam brand
Recommended by the seller
International brand
Ecofriendly
For durable items (househould appliances: TV, refrigirator, wash machine,..), the 20-29 y.o consumers consider most about price, durability, fuel saving, guarantee and design respectively. While for hi-tech products (mobile phone, PC,laptop,..) they consider more about durability, prestige of brand, guarantee and design. The price seems to be not a matter.
N = 600
%
0 10 20 30 40 50 60 70 80 90 100
Durables
Hi-tech
7
15
26
31
37
42
63
64
82
3
3
3
5
9
6
21
27
25
Manufacturer's website
Online forum
OOH Ad
Internet Ad
POSM
News/Magazine Ad
Recommended by friends
Recommended by relatives
TV Commercials
Influent
Popular
11
18
23
35
38
37
62
57
67
3
6
2
12
11
5
23
23
15
Influent
Popular
Durables Hi-tech
N = 600
WOM plays the most important role in young consumer’s purchasing habits for durables & hi-tech products. With a direct recommendations from friends or relatives, they can decide to buy product more easily even than seeing TV commercials or other sources of information. TV plays quite an important role in durables purchase, but it comes less important in hi-tech purchase.
Sources of information for choosing Durables & Hi-tech items
%
2
13
15
17
25
26
29
31
38
38
40
50
55
59
60
84
0 20 40 60 80 100
Important factors %
HCM150
Hanoi150
DN150
CT150
Total600
Reasonalbe price 76 79 90 89 84
High quality product 67 53 56 65 60
Good service 50 59 63 66 59
Bringing comfortable feeling 53 64 58 47 55
Nice space 57 44 53 44 50
Suitable with my style 31 41 53 35 40
Familiiar place 31 41 45 34 38
Have private space 29 36 48 40 38
Unique/Different 33 27 41 24 31
New place 21 25 35 32 29
Recommened by relatives/friends 13 31 40 19 26
Near to home/office 20 27 27 25 25
Promotion 17 14 15 21 17
Near to other entertainment place 11 17 14 16 15
Have program for close customers 11 11 17 15 13
Recommened on news/forum 2 3 1 3 2
Important factors for choosing Out Of Home Entertainment services In general, price and quality are two top factors to be considered most when choosing a place of OOH Entertainment. Young consumers in Danang and Cantho consider price more than HCM and Hanoi. Apart from price, HCM’ consumers consider the product quality and space, while Hanoi & Danang prefer services and comfortable feeling.
%
N = 600
Occupation
N= 600 150 150 150 150 300 300 300 300
%
3 2 2 4 9 2 5 7 1
6 1 4
7 11
4 8 12
6 6 3
5
11
5
7 10 3
20
16 28 16
23
19
23 19 21
12
10
12 12
14
14
10
8 16
17
19
20 17
13
34
18
16
21 35
17 21
11 13
28 17
24
10 9 10 16 7 8
13 16
5 4 3 4 3 1 5 5 Managers & Large business
Specialist (Doctor, Lawyer, Nurse)
Office staff
Student
Seller
Small business
Worker
Housewife
Others
HCM 20-24 MALE TOTAL HN DN CT 25-29 FEMALE
Regarding the people of 20-29 y.o., HCMC has the highest high-qualified human resources, while Can Tho has the lowest. The number of doing small business is noticeably high in Ha Noi. The gap of high-qualified jobs is also found by gender.
33 37 33 41
23 22
45 33 33
21 29
17
19
19 32
10 24 17
34 21 49 33
31
37 30 32
35
12 14 1 7
28
10 15 10 14
Secondary school
High school
University
Bachelor or higher
Highest education
Totally, 33% out of the 20-29 years old people have got College or higher education, besides 21% of them are students. The ratio of high school education in Hanoi, compared to secondary school, is highest among the cities, but the ratio of college education (including students) is smaller than that in HCM & Danang.
%
HCM 20-24 MALE TOTAL HN DN CT 25-29 FEMALE
N= 600 150 150 150 150 300 300 300 300
Style & Characteristics - More to be purchase decision maker than
in other cities - Not involve in others’ shopping - Like to dress differently They are independent. They need to-be-seen by other people
Description - 20 - 30 years old consumers - HCM
Life & Objectives - Career concerns & objectives are
outstanding - Aim at promotion/salary increase,
higher studying & investment - A highest rate of high-qualified
employees Can use the professional, successful
image in communication
Activities & leisure: Join various outside activities: - Going to coffee shop, eating out, hanging
out with friends - Going to movie & cinema theatre - Join community/organization/club activities They are dynamic The communication/promotion campaigns
should be executed in these entertainment or public places. Here the chances for sharIng among friend group would be higher.
How to talk with them? - Favorite TV channels: HBO, HTV7,
HTV9, SCTV - Favorite websites: news websites –
24h.com.vn, vnexpress.net, tuoitre.com.vn;
- News & magazine: Tuoi Tre, Thanh Nien, Tiep thi & Gia dinh
- Dam Vinh Hung is considered to be the most favorite endorser for approaching this target.
Activities & leisure: - Spend free time mostly being with family and friends
family-oriented - Less decide purchasing by themselves than consumers in
other cities, trend to choose products which be trusted by family and friends
WOM is the most effective marketing method for these targets.
Life & objectives: Career and family have almost the same importance. Their objectives are higher studying, promotion/salary increase, getting rich, buying a valuable item. Could bring to them a successful image includes
wholly achievements: high-educated, career-successful, rich and happy family.
Style & Characteristics - Want to demonstrate the ego through dressing - Highly appreciate quality and brand trustworthy - Trend to choose famous brands when buying clothes,
ready to pay for the prestige brands. Brand is very important for Hanoi’s young people. A
brand not only need create the reliability, but should help them to express themselves.
How to talk with them? - At home, the time for online is more than for
watching TV. Reading news website most often. VTV3 watching rate dominates.
They’re very interested in updating news. Therefore, the communication should be informative.
- Favorite websites: 24h.com.vn; dantri.com.vn; vnexpress.net; kenh14.vn
Description - 20 - 30 years old consumers – Ha Noi
Activities & leisure ‒ The frequency of joining social network websites in
Da Nang is higher than in other cities ‒ Danang’ young people also join
community/organization/club activities Can use viral marketing, especially through
networking, organizations, offline or online.
Style & Characteristics: ‒ Usually update fashion trends and prefer famous brand, but price
is usually the most important factor in choosing products. ‒ For electronics/motorbikes and hi-tech items, the importance of
durability is remarkable. ‒ Savings are more than in other cities A type of practical person. They try to ensure their good life.
Products for young consumers in Danang should have good quality and reasonable price.
Life & Objectives: Finance is the second important concern just after career, accordingly, their top objectives are salary increase/promotion and getting rich. An ideal image might be a fully and safe life.
How to talk with them? ‒ Popular TV channel: VTV3, HBO, HTV7, Star movies ‒ Popular website: apart from some news website, Facebook, Youtube and yahoo.com
are visited very often ‒ Popular news & magazine: Thanh Nien, Bong Da, Tuoi Tre
Description - 20 - 30 years old consumers – Da Nang
Style & Characteristics: ‒ They want to demonstrate characters through clothes and always update new trends,
ready to pay for additional functions and prestige brands ‒ Much of them like to dress after the characters in movies ‒ However, price is still a important factor, then products should have affordable price Young consumer in Can Tho can catch up and follow the general trends of the group age. In communication campaign, can use idols to attract them
Activities & leisure: ‒ They like eating out and going to coffee shop,
meeting with friends The communication/promotion campaign should be
executed in these entertainment places. ‒ The main activity at home is watching TV. The rate of
Internet using is not very high The traditional advertising channel via TV should be
on priority Life & Objectives:
Career and family have the same importance. Apart from promotion/salary and study objectives, the y also set target of getting married and having babies. Mature, aim to ready for their own life.
How to talk with them? ‒ The favorite TV channel: HBO, THVL, HTV7, VTV3 ‒ The favorite singers: Dam Vinh Hung & Dan Truong
Description - 20 - 30 years old consumers – Can Tho