Q&Me is online market research provided by Asia Plus Inc. Asia Plus Inc.Vietnamese language study and motivations

English level

21%

50%

23%

3% 2%

I do not speak English Beginner IntermediateAdvanced Fluent

Those who has the English levels of intermediate and above are ¼ of the respondents

Q: What is your level of English? (SA)

What languages do you study now?

English Japanese Korean Chinese French Others

67%

8% 8% 7%2% 4%

64%

7%2% 4% 4% 6%

66%

7% 5% 6% 3% 5%

Female Male All

English are dominantly popular, followed by Japanese, Korean and Chinese

Q: What are the languages you are studying now? (MA)

How do you study the languages (except for schools)?

Langu

age sc

hools

Youtub

e

Web / O

nline

app

Friends

/ coll

eagues

Book

/ Mag

azine

/ New

spape

r

Priva

te tut

or

TV / M

ovies

Foreig

n webs

iteOthe

rs

24%

33%

19%16%

20%

6%

21%15%

4%

35% 35%30%

19%

30%

5%

24%30%

3%

19%

50%

23%19%

8%0%

31%

12%

0%

23%29%

19%14% 17%

6%

19%14%

3%

English Japanese Korean All

Youtube are the most popular method, while 23% people rely on the language schools.

Q: How do you study the selected language now? (MA)

How do you study the languages the most (except for schools)?

Langu

age sc

hools

Youtub

e

Web / O

nline

app

Friends

/ coll

eagues

Book

/ Mag

azine

/ New

spape

r

Priva

te tut

or

TV / M

ovies

Foreig

n webs

iteOthe

rs

17% 15%

9%5% 6%

4% 6% 4%1%

19%22%

8%

0%5% 5%

8% 8%

0%

8%

42%

19%

4%0% 0%

15%

4%0%

16% 15%10%

5% 5% 4% 6% 4%1%

English Japanese Korean All (most) All (general)

As the most reliance, English language schools come first. Extremely high ratio on Youtube for Korean

Q: How do you study the selected language now the most? (MA)

What languages help you find the good job?

English Japanese Korean Chinese French Others

79%

20%

10%14%

4%0%

68%

16%

6%9%

6%0%

74%

18%

8%11%

5%0%

Female Male All

English is dominant language that people think “good for the career”Q: What languages do you think gives the edge to get a good jobs? (MA)

What languages are you interested to learn?

English Japanese Korean Chinese French Others

58%

21% 23%

13%5% 7%

63%

20%14%

8%4%

11%

60%

21% 18%10%

4%9%

Female MaleAll Currently studying

Other than English, Japanese and Korean gathers highest interests. Korean are more popular among female

Q: What are the language that you are interested in studying?

What languages are you interested to learn the most?

English Japanese Korean Chinese French Others

51%

13% 16%8%

3% 0%

59%

12%6% 5% 2% 0%

55%

12% 11%7%

2% 0%

Female MaleAll Currently studying

Other than English, Japanese and Korean gathers highest interests. Korean are more popular among female

Q: What are the language that you are interested in studying the most?

Why would you like to learn that language?48%

34%26% 31%

11%22%

7% 6% 5%

26% 21%10%

26%

42%

11%

29% 26%

0%

16% 13%

38%

14%

30%

9%

27%21%

0%

36%25% 24% 24%

18% 16% 13% 11% 6%

English Japanese Korean All

English study is more for the “good job”, “current work operation”. The biggest motivation for Japanese study is their preference on the country, while Korean is to enjoy their contents and cultures more.

Q: What are the reasons that you would like to study this language? (MA)

Summary• Those who has the English levels of intermediate and above are

¼ of the respondents

• English are dominantly popular, followed by Japanese, Korean and Chinese. Youtube are the most popular method, while 23% people rely on the language schools.

• Other than English, Japanese and Korean gathers highest interests. Korean are more popular among female

• English study is more for the “good job”, “current work operation”. The biggest motivation for Japanese study is their preference on the country, while Korean is to enjoy their contents and cultures more.

Respondent profile

23%

42%

35%

Age

16-19 20-24 25-29

50%50%

Gender

Male Female

<5M VND

5M-7.5M VND

7.5M - 10M VND

10M - 15M VND

15M - 20M VND

20M - 25M VND

25M - 30M VND

30M-40M VND

40M VND >

30%

19%16%

14%

6%4% 3% 3%

5%

Household income

Conducted on November, 2016

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Respondent profilesOur strength is 16-39 years old and urban areas. This is where most biz customers would like to research

<9 10-14 15-19 20-24 25-29 30-34 35-39 40-44 45-49 50-

17%

8% 8% 8% 8% 8% 7% 7% 7%

22%

0% 1%

18%

31%

22%

14%

7%

3% 3%1%

Stats Q&Me

Active users by age Urban user ratio (top 6 provinces)

Stats Q&Me

22%

51%

78%

49%

Top 6 provinces Others

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