Vietnamese Consumer Confidence & Self-image
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Transcript of Vietnamese Consumer Confidence & Self-image
Your sub-title hereVietnamese consumer confidence and self-image Their view of satisfaction and images of Vietnamese
Survey information
• 504 Vietnamese male/ female among 18-39 years old in HCM and Hanoi
• Conducted on Dec, 2015
Executive Summary
• Vietnamese are optimistic about their future
• Vietnamese like their food and nature the most, while not satisfied with its infra and education
• More than 60% of Vietnamese think Vietnamese are diligent
• Those with higher income are more satisfied about the current life, as well as having more optimistic view on the future
• Japan is the country with highest popularity while China is the worst
Consumer Confidence
Life satisfaction (Current and Future)
0 1 2 3 4 5 6 7 8 9 10
Current in 12 month expectation
Future perspective is more optimistic
Q. How much are you satisfied with your current life / How do you think your life will be in 12 month
Current Average
5.7
Future Average
6.3
Life satisfaction (Current and Future) 2
Q. How much are you satisfied with your current life / How do you think your life will be in 12 month
Future perspective
Current satisfaction
Negative (0-4) 18% Average (5-7) 47% Positive (8-10) 35%
Current – DissatisfiedFuture – Dissatisfied
14%
Current – satisfiedFuture – positive
18%
Current – averageFuture – positive
16%
1%
Current – satisfied / Future – average4%
Current – averageFuture – average
33%
Current – dissatisfiedFuture – average
10%
Current – averageFuture – negative
4%
Life satisfaction (by profile comparison)
Those with higher income shows more positive attitude
Q. How much are you satisfied with your current life / How do you think your life will be in 12 month
HCM Hanoi 列 1 Male Female <5M Income
>5M Income
0
1
2
3
4
5
6
7
8
5.55.9 5.8 5.6 5.3
6.46.16.7 6.8
6.2 6
7
Current Life Fute Life
Female Male
28% 22%
49% 56%
23% 22%
Negative AveragePositive
Future perspective is more optimistic
Q. How much are you satisfied with your current life / How do you think your life will be in 12 month
Female Male
22% 13%
44%51%
35% 36%
Negative AveragePositive
Life satisfaction (by profile comparison)
HCM Hanoi
30%20%
49%55%
21% 25%
Negative AveragePositive
HCM Hanoi
22% 13%
47%47%
31% 39%
Negative AveragePositive
Current Future Current Future
Vietnamese Characteristics
What Vietnamese like about the country
Food
Nature
Tradition / H
istory
People's c
haractersi
tic / Family's b
ond
Art / C
ulture
Fashion
Politics
/ Polici
es / Secu
tiry
Tech
nology / Scie
nce
Educa
tion
Economy
Others
Infrastr
ucture
54%
45%
35%
25%
18%11% 10% 8%
3% 3% 2% 2%
53%
41% 44%
36%
19%
6%
14%
3% 4% 3% 3% 2%
HCM Hanoi
Food are the best. Hanoi has higher ratio for traditions
Q. What parts do you like about Vietnam (MA, up to 3)
What Vietnamese do not like about the country
Infrastr
ucture
Educati
on
Politics
/ Polici
es / Secu
tiry
Economy
Tech
nology / Scie
nce
People's c
haracte
rsitic /
Family's bond
Fashion
Art / C
ulture
Food
Nature
Tradition / H
istory
Others
43%39% 37%
29%
19%
11% 9% 8% 7% 6% 5%2%
45% 45%
39%
25%
15%18%
6% 4% 6% 5%9%
3%
HCM Hanoi
Infra and education are the two items of dissatisfactions
Q. What parts do you not like about Vietnam (MA, up to 3)
What Vietnamese are proud of
Others(Politics, Calm, Soccer, Ao Dai)
Agriculture
Independence
Resource
Patoriotism
Food
Nature
Place/ Landscape
Security/ Peace/ Stability
Culture
People's characteristics
Tradition
History
4
3
4
11
18
35
35
37
63
64
87
115
131
History, tradition and people are the best three
Q. Compared with other countries, what features can Vietnam be proud of (free comments)
Vietnamese image
Diligen
t
Intellig
ent
Creative Kind
Torre
lant
Show-off
CunningSe
lfish
Fashionab
lePolite
Trustw
orth
Untrustw
orthy
Logic
al
Efficie
nt
73%
63%59%
56% 55% 54% 52%
44% 43%40% 39%
34% 33%29%
66%
54% 56%
38%
51% 51% 50%46%
32% 34% 33%
20%
29%35%
HCM
Ha Noi
Diligent is the most usual imageKind and untrustworthy are more common in HCM
Q. How do you think about Vietnamese (MA, up to 3)
Good / bad aspects of VietnameseGood Bad
Diligent 53% Diligent 58%
Humorous 31% Smart 32%
Creative 31% Creative 22%
Smart 29% Torelant 22%
Torelant 25% Humorous 20%
HCM Hanoi
Q. What are the good aspects of Vietnamese / What are the bad aspects of Vietnamese (MA, up to 3)
Noisy 39%
Inefficient 30% Cunning 35%
Noisy 41%
Inefficient 33%
Cunning 25%
Untrustworthy 20%
Impolite 26%
Untrustworthy 19%
Impolite 31%
HCM Hanoi
Vietnamese think diligent is good, noisy is bad aspect of themHumorous are common, and Cunning are less common in HCM
Feeling on country
Feeling on Vietnam
18%
18%
21%
12%
13%
43%
48%
39%
32%
37%
22%
19%
27%
36%
32%
4%
4%
5%
11%
9%
13%
11%
9%
9%
9%
Strongly agree Agree AverageDisagree Strongly disagree
I like my country
I would like to contribute myself to development of this country
I’m proud of being Vietnamese
I’m anxious about the future of Vietnam
I think Vietnam’s future will be blight
More than 60% of Vietnamese like their country and have intention to contribute to development of their country
All Female Male HCM Hanoi <5M income
>5M income
0.177 0.178 0.176 0.17 0.183 0.183 0.168
0.432 0.4580.404 0.437 0.426 0.388
0.486
Strongly agree Agree
Female and People who have high salary like Vietnam more
Q. Do you like your country?
Vietnamese feeling - I Like my country
61%64%
58% 61% 61%57%
66%
Vietnamese feeling - Contribution to Vietnam
Female and people in Hanoi or have high salary intend to contribute to Vietnam
Q. Would you like to contribute yourself to your country
All Female Male HCM Hanoi <5M income
>5M income
0.177 0.174 0.18 0.154 0.199 0.183 0.168
0.482 0.514 0.449 0.4780.486
0.457 0.513
Strongly agree Agree
66%63% 63%
69%64%
68%68%
All Female Male HCM Hanoi <5M income
>5M income
0.209 0.198 0.22 0.1820.235 0.212 0.205
0.39 0.399 0.38 0.4090.371 0.374 0.409
Strongly agree Agree
60% 60% 60% 59%61%
59%61%
Vietnamese feeling - Proud of being Vietnamese
People who have high salary tend to be proud of being Vietnamese
Q. Are you proud of being Vietnamese
All Female Male HCM Hanoi <5M income
>5M income
0.118 0.107 0.131 0.13 0.108 0.126 0.109
0.323 0.3240.318 0.312 0.33
0.3450.291
Strongly agree Agree
44% 43% 45% 44%47%
44%40%
Vietnamese feeling - Anxious about country
People who have low salary are more anxious about country’s future
Q. Are you anxious about the future of Vietnam
All Female Male HCM Hanoi <5M income
>5M income
0.133 0.115 0.151 0.117 0.147 0.14 0.123
0.376 0.391 0.359 0.405 0.347 0.36 0.395
Strongly agree Agree
Vietnamese feeling - Future of Vietnam
More people in HCM think Vietnam have bright future
Q. Do you think Vietnam’s future will be bright
51% 51% 51% 52%49% 50% 52%
Foreign country images
China
Cambodia
Indonesia
Laos
Philippines
Thailand
America
Singapore
France
Korea
Japan
7%
7%
7%
8%
9%
14%
29%
32%
30%
29%
41%
10%
11%
15%
13%
16%
30%
38%
37%
39%
41%
39%
36%
68%
66%
66%
64%
48%
30%
27%
30%
26%
18%
25%
11%
9%
10%
8%
6%
2%
3%
3%
2%
23%
3%
2%
3%
2%
Like it very much Like it AverageDo not like it Do not like it at all
80% answer they like Japan. 48% answer they don’t like China
Q. How do you think about Vietnamese? (% of agree)
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