VIETNAM TELEVISION MARKET REPORT Q1/2018 · 2018. 5. 30. · 2. Market overview 2.1 Current status...
Transcript of VIETNAM TELEVISION MARKET REPORT Q1/2018 · 2018. 5. 30. · 2. Market overview 2.1 Current status...
VIETNAM TELEVISION MARKET REPORT Q1/2018
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AVG An Vien Television
MIC Ministry of Information and Communications
SBV State Bank of Vietnam
SCTV Saigontourist Cable Television Company
GSO General Statistics Office
CT Cable television
PT Pay TV
VIRAC Vietnam Industry Research And Consultant
VTC VTC Digital TV
VTVcab Vietnam Cable Television Center
Abbreviations
Executive summary
1. Business environment 5
1.1 Macroeconomic situation 5
1.2 Legal framework 9
2. Market overview 17
2.1 Current status of the world television market 17
2.1.1 History of the world television market 18
2.1.2 Pay TV in the world 20
2.2 Current status of Vietnam's television market 25
2.2.1 Current status of Vietnam's television market 25
Content
2.2.2 The technology of pay TV nowadays 41
2.2.3 Typical pay TV companies and products 50
2.2.4 Pay TV product groups comparison 58
2.3 Development trend of Pay TV 67
2.4 Industry planning 69
3. Enterprise analysis 72
3.1 Revenue and profit 72
3.2 Subscribers and market share 74
3.3 Number of employees 78
3.4 Technology used 80
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Television technology in the
world has gone through three main stages:
electronic television, electromagnetic
television, digital television.
Revenue from pay TV services in North
America and Europe has always accounted for
the largest share of the region
Later on, pay-TV (IPTV)
technology has made significant progress in
terms of revenue. On 17/10/2017, Minister of Information and
Communications signed Decision No.
1761/QD-MICT
In 2017, SCTV and VTVcab continue to be the
two leading players in subscription and market
share in pay television.
Executive summary
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1. Business environment
1.1 Macroeconomic situation
1.2 Legal framework
Content
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1. Business environment
1.1 Macroeconomic situation
Source: VIRAC, GSO
Source: VIRAC,GSO
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GDP in 2017 was estimated to increase by 6.81% compared to 2016, of
which increasing by 5.15% in Q1; 6.28% in Q2; 7.46% in Q3; 7.65% in
Q4.
GDP growth, 2011 - 2017
Urbanization rate, 2010-2017
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Source: VIRAC, SBV
In 2017, the VND/USD exchange rate was quite stable around VND
22,400.
Source: VIRAC, GSO
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1. Business environment
1.1 Macroeconomic situation
Vietnam's population has grown rapidly over the last few decades.
VND/USD exchange rate, 2013-2017
Population pyramid, 2016
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Source: VIRAC, GSO
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Disposable income and household expenditure, 2008 - 2017fVND million
1. Business environment
1.1 Macroeconomic situation
VND billion
Source: VIRAC, GfK
Retail sales of electronic products by group, 2017
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1. Business environment
1.1 Macroeconomic situation
1.2 Legal framework
Content
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1. Business environment
1.2 Legal framework
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Telecommunications Law:
Radio Frequency Law:
There are also decisions, decrees and circulars that regulate actors and behaviors in the field of television.
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1. Business environment
1.2 Legal framework
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• Decision No. 2451/QD-TTg of the Prime Minister on the project on digitization of terrestrial television transmission and broadcasting up to 2020
APPENDIX LIST OF PROGRAMS, PROJECTS FOR DIGITALIZING TRANSMISSION, BROADCASTING TELEVISION IN LAND TO 2020
No. Name of the program/projectThe host
institutionCoordination Unit Capital Execution time
Expense
(VND billion)
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AVG's DVB-T2 digital terrestrial coverage (MobiTV) as of July 2015.
Source: VIRAC, MIC
1. Business environment
1.2 Legal framework
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VTV DVB-T2 terrestrial television coverage map as of August 2016.
Source: VIRAC, MIC
1. Business environment
1.2 Legal framework
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Source: VIRAC, MIC
1. Business environment
1.2 Legal framework
RTB digital terrestrial TV coverage of DVB-T2
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DVB-T2 digital terrestrial television coverage of SDTV
1. Business environment
1.2 Legal framework
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Circular No. 165/2014/TT-BTC dated 14/11/2014
Decree No. 06/2016/ND-CP issued by the Government on 18/01/2016:
Failing to carry out activities related to production of programs for radio and television programs - politics.
For foreign programs provided on radio and television broadcasting services in Vietnam, the following requirements must be satisfied: The number of
foreign programming channels operated on the radio and television pay service system shall not exceed 30% of the total exploitation channel;
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1. Business environment
1.2 Legal framework
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Circular No. 18/2016/TT-MICT
On 15/11/2016, the Minister of Information and Communications signed the Circular No. 24/2016/TT-MICT regulating the quality of radio and television
broadcasting services.
On 17/10/2017, Minister of Information and Communications signed Decision No. 1761/QD-MICT
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Content
2. Market overview
2.1 Current status of the world television market
2.2 Current status of Vietnam's television market
2.3 Development trend of Pay TV
2.4 Industry planning
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2. Market overview
2.1 Current status of the world television market – 2.1.1 History of the world television market
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History of the world television market:
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2. Market overview
2.1 Current status of the world television market – 2.1.1 History of the world television market
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Revenue from pay TV services in North America and Europe has always
accounted for the largest share of the five regions.
Source: VIRAC, Digital TV Research
2. Market overview
2.1 Current status of the world television market – 2.1.2 Pay TV in the world
Source: VIRAC, Digital TV Research
The share of global pay TV revenues by region, 2015 - 2016
The proportion of paid television revenues by technology, 2014 - 2015
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2. Market overview
2.1 Current status of the world television market – 2.1.2 Pay TV in the world
Source: VIRAC, PWC
USD billion
Source: VIRAC, Statista
World TV market share, 2009 - 2015
Worldwide Pay TV Sales, 2010 - 2017f
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USD billion
Million subscribers
Source: VIRAC, Digital Research Ltd
Source: VIRAC, Digital Research Ltd
2. Market overview
2.1 Current status of the world television market – 2.1.2 Pay TV in the world
Number of IPTV subscribers in the world, 2010 - 2016e
IPTV Television Sales in the World, 2010 - 2016e
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Million
subscribers
Source: VIRAC, Digital Research Ltd
Source: VIRAC, Digital Research Ltd
2. Market overview
2.1 Current status of the world television market – 2.1.2 Pay TV in the world
Global DTH satellite television penetration rate, 2012 - 2018
Number of DTH satellite television subscribers, 2010 - 2016e
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USD
billion
Source: VIRAC, Digital Research Ltd
Top 5 pay TV service providers in the world in 2015
Service provider Form of technology CountryNumber of
subscribers
Source: VIRAC, Digital Research Ltd
America is a leading and very early country in the pay
television industry.
2. Market overview
2.1 Current status of the world television market – 2.1.2 Pay TV in the world
Top 10 countries with the highest paid TV service revenue in 2015
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2. Market overview
2.1 Current status of the world television market
2.2 Current status of Vietnam's television market
2.3 Development trend of Pay TV
2.4 Industry planning
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History of Vietnam Television
2. Market overview
2.2 Current status of Vietnam's television market – 2.2.1 Current status of Vietnam's television market
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2. Market overview
2.2 Current status of Vietnam's television market – 2.2.1 Current status of Vietnam's television market
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Current status of Vietnam's television market:
Content of the programs:
On the form of broadcasts:
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Domestic television:
2. Market overview
2.2 Current status of Vietnam's television market – 2.2.1 Current status of Vietnam's television market
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Pay TV definition – Pay TV
Pay TV in Vietnam
2. Market overview
2.2 Current status of Vietnam's television market – 2.2.1 Current status of Vietnam's television market
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Turnover across the pay television industry has increased steadily over
the years.
Source: VIRAC. MICT
VND billion
Source: VIRAC, MICT
Thousand subcribers
2. Market overview
2.2 Current status of Vietnam's television market – 2.2.1 Current status of Vietnam's television market
Paid TV revenue, 2012 - 2017
Subscribers of PT in Vietnam, 2011 - 2017e
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Source: VIRAC
USD
2. Market overview
2.2 Current status of Vietnam's television market – 2.2.1 Current status of Vietnam's television market
Source: VIRAC
Hanoi and Ho Chi Minh City are the two leading cities in terms of the
number of paid television subscribers.
Average revenue per subscriber per month, 2015
Number of PT subscribers in some cities, 2017e
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Source: VIRAC
Source: VIRAC
2. Market overview
2.2 Current status of Vietnam's television market – 2.2.1 Current status of Vietnam's television market
Thousand subcribers
The proportion of PT subscribers among 5 major cities, 2017e
Number of television subscribers by technology, 2011 - 2017e
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VND billion
Source: VIRAC
Source: VIRAC
Proportion of paid television technology in Vietnam 2016
2. Market overview
2.2 Current status of Vietnam's television market – 2.2.1 Current status of Vietnam's television market
Pay television revenue by technology, 2015 - 2016
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Some typical TV stations:
2. Market overview
2.2 Current status of Vietnam's television market – 2.2.1 Current status of Vietnam's television market
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Some typical TV stations:
• Vietnam Television – VTV.
2. Market overview
2.2 Current status of Vietnam's television market – 2.2.1 Current status of Vietnam's television market
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Typical broadcasting channels of Vietnam Television
Channel Logo Content Duration Official broadcast date
2. Market overview
2.2 Current status of Vietnam's television market – 2.2.1 Current status of Vietnam's television market
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Organizational structure of Vietnam Television - VTV
2. Market overview
2.2 Current status of Vietnam's television market – 2.2.1 Current status of Vietnam's television market
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Some typical TV stations:
• VTC Digital.
2. Market overview
2.2 Current status of Vietnam's television market – 2.2.1 Current status of Vietnam's television market
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Typical channels of VTC Digital TV
No. Channel Logo ContentYear of
deployment
2. Market overview
2.2 Current status of Vietnam's television market – 2.2.1 Current status of Vietnam's television market
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Some typical TV stations:
• MobiTV (former name– An Vien Television).
2. Market overview
2.2 Current status of Vietnam's television market – 2.2.1 Current status of Vietnam's television market
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IPTV Television (Internet).
2. Market overview
2.2 Current status of Vietnam's television market – 2.2.2 The technology of television – Internet TV
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2. Market overview
2.2 Current status of Vietnam's television market – 2.2.2 The technology of television – Internet TV
Internet Television (IPTV)
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Cable TV (CATV)
2. Market overview
2.2 Current status of Vietnam's television market – 2.2.2 The technology of television – Cable TV
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2. Market overview
2.2 Current status of Vietnam's television market – 2.2.2 The technology of television – Cable TV
Cable TV
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Mobile TV (Mobile -TV).
2. Market overview
2.2 Current status of Vietnam's television market – 2.2.2 The technology of television – Mobile TV
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Digital TV
2. Market overview
2.2 Current status of Vietnam's television market – 2.2.2 The technology of television – Digital TV
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2. Market overview
2.2 Current status of Vietnam's television market – 2.2.4 The technology of television – Digital TV
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2. Market overview
2.2 Current status of Vietnam's television market – 2.2.2 The technology of television – Digital TV
Satellite Digital TV
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2. Market overview
2.2 Current status of Vietnam's television market – 2.2.2 The technology of television – Digital TV
Digital terrestrial TV
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Introduction of Cable TV Vietnam VTV Cab.
2. Market overview
2.2 Current status of Vietnam's television market – 2.2.3 Typical companies and products
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Introduction of Saigon Cable TV Company (SCTV).
2. Market overview
2.2 Current status of Vietnam's television market – 2.2.3 Typical companies and products
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Introduction of Vietnam Satellite Television Company Limited.
2. Market overview
2.2 Current status of Vietnam's television market – 2.2.3 Typical companies and products
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Introduction of Audio Global Corporation (AVG)
2. Market overview
2.2 Current status of Vietnam's television market – 2.2.3 Typical companies and products
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Introduction of VTC Multimedia Corporation.
2. Market overview
2.2 Current status of Vietnam's television market – 2.2.3 Typical companies and products
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Introduction of Viettel Telecommunications Corporation.
2. Market overview
2.2 Current status of Vietnam's television market – 2.2.3 Typical companies and products
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Introduction of FPT Telecom Joint Stock Company.
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2. Market overview
2.2 Current status of Vietnam's television market – 2.2.3 Typical companies and products
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Introduction of the television service development company (MyTV Television
Company).
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2. Market overview
2.2 Current status of Vietnam's television market – 2.2.3 Typical companies and products
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Type of
televisionPack of data Roaming
Subscri
ptionInternet Promotion Function
2. Market overview
2.2 Current status of Vietnam's television market – 2.2.4 Comparison among Pay TV groups
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Type of
televisionPack of data Roaming Subscription Internet Promotion Function
2. Market overview
2.2 Current status of Vietnam's television market – 2.2.4 Comparison among Pay TV groups
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Type of
televisionPack of data Roaming Subscription Internet Promotion Function
2. Market overview
2.2 Current status of Vietnam's television market – 2.2.4 Comparison among Pay TV groups
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Type of
televisionPack of data Roaming Subscription Internet Promotion Function
2. Market overview
2.2 Current status of Vietnam's television market – 2.2.4 Comparison among Pay TV groups
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Type of
television
Pack
of
data
Roaming Subscription Internet Promotion Function
2. Market overview
2.2 Current status of Vietnam's television market – 2.2.4 Comparison among Pay TV groups
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Type of
televisionPack of data Roaming Subscription Internet Promotion Function
2. Market overview
2.2 Current status of Vietnam's television market – 2.2.4 Comparison among Pay TV groups
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Type of
televisionPack of data Roaming Subscription Internet Promotion Function
2. Market overview
2.2 Current status of Vietnam's television market – 2.2.4 Comparison among Pay TV groups
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Type of
televisionPack of data Roaming Subscription Internet Promotion Function
2. Market overview
2.2 Current status of Vietnam's television market – 2.2.4 Comparison among Pay TV groups
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Type of
televisionPack of data Roaming Subscription Internet Promotion Function
2. Market overview
2.2 Current status of Vietnam's television market – 2.2.4 Comparison among Pay TV groups
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2. Market overview
2.1 Current status of the world television market
2.2 Current status of Vietnam's television market
2.3 Development trend of Pay TV
2.4 Industry planning
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2. Market overview
2.3 Development trend of Pay TV
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2. Market overview
2.1 Current status of the world television market
2.2 Current status of Vietnam's television market
2.3 Development trend of Pay TV
2.4 Industry planning
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Oriented development:
2. Market overview
2.4 Industry planning
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Development targets
2. Market overview
2.4 Industry planning
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2. Market overview
2.4 Industry planning
The roadmap for the digitization of television and land-surface television broadcasts of the GovernmentContent is intentionally removed for demo purpose
3. Enterprise analysis
3.1 Revenue and profit
3.2 Subscribers and market share
3.3 Number of employees
3.4 Technology used
Content
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3. Enterprise analysis
3.1 Revenue and profit
Source: VIRAC
Source: VIRAC
VND
billion
VND
billion
Profits of some companies in the pay television sector in 2016
Revenue of some companies in the pay television sector in 2016
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3. Enterprise analysis
3.1 Revenue and profit
3.2 Subscribers and market share
3.3 Number of employees
3.4 Technology used
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Source: VIRAC
3. Enterprise analysis
3.2 Subscribers and market share
Subcriber
Source: VIRAC
Number of subscribers by business, 2017
Pay TV market share according to the number of subscriptions, 2017
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Source: VIRAC
Source: VIRAC
Source: VIRAC
3. Enterprise analysis
3.2 Subscribers and market share
Subscription share of the Cable TV group, 2017eSubscription share of digital satellite TV, 2017e
Subscription share of IPTV, 2017e
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3. Enterprise analysis
3.1 Revenue and profit
3.2 Subscribers and market share
3.3 Number of employees
3.4 Technology used
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Source: VIRAC
Unit: Person
3. Enterprise analysis
3.3 Number of employees
Number of employees at some pay television companies in 2016
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3. Enterprise analysis
3.1 Revenue and profit
3.2 Subscribers and market share
3.3 Number of employees
3.4 Technology used
Content
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Types of TV technology used at some companies that offer paid television services
3. Enterprise analysis
3.4 Technology used
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REPORT DISCLAIMER
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