Business

TEAM

SERVICES

QUALITY COMMITEMENT

ABOUTUS

ABOUT US

Be founded in Apr 28th, 2011 by market research experts,GCOMM is the combined 62 years of experience in marketresearch industry for full service functions and categories aswell as local and Asia Pacific areas.

With that strong foundation, GCOMM is confident of ability tosupply each client with full market research services

INTEGRITY is our belief which is demonstrated in process,reporting, company structure to ensure the concise andactionable results to clients.

WHO WE ARE

OUR FOCUS

KNOWING THE CONSUMER MEASURING COMPETITIVE PERFORMANCE

UNDERSTANDING MARKET’S DYNAMICS

HELPING TO DEVELOP STRATEGIES TO SUSTAIN

VALUE GROWTH

Excellence in building up Integrated Business

Intelligence Solutions

Local competitive advantage

• Provide the thorough understanding about Vietnam market though local research

experts’ expertise.

• Commit the most effective cost by leveraging local advantage.

Complete project management

• Devoted support client in achieving business’s

objective through research insights

Day to day servicing

• Offer the flexibility in project execution to deliver the best results for each project.

• Ensure the professional and client-oriented service.

OUR DIFFERENTIAL

OUR COVERAGE

111,924CONSUMERS we have been talking each

year from across Vietnam, including rural and urban

4,200RETAILERS have been interviewed /

recruited in 2013

115PROJECTS are completed each year, for across

categories / industries

OUR CLIENTS

OUR CLIENTS’ APPRECIATION

“ I would like to thank you for all the efforts you made for the consumer visit. Our team were very happy”

Unilever

“ Gcomm’s fieldwork quality is really reliable among agencies that we have been working with.

Masan

“ We appreciate your insightful and actionable analysis.”

Shell“Super fast, very flexible and is always trying to prove the willingness to deliver the excellent result via excellent operational performance”

Kimberly-Clark

“True partner that we can completely rely on”

Citibank

OUR APPROACH

GCOMM services

Idea Generation

Concept Testing

Product Development

Test Marketing

National Launch

Brand Monitoring

GCOMM offers the wide range of market research product & services from the very first stage of product launch by answering series of unanswered questions…

BRAND ACTIVITIES

TRADE SCHEME ACTIVITIES/ DISPLAY

SALES EFFORT FOCUS

360 STRATEGIC

PLANNINGCONSUMERS

SHOPPERS

RETAILERS

SERVICES

USAGE & ATTITUDEA study to explore consumer’s usage, purchase habit, attitude towards to the specific category/ product. This study is an important step to put marketers in consumer’s shoes, from there to identify opportunities in product development, marketing strategy.

PRODUCT EVALUATIONA test to provide consumers’ evaluation for products – especially in the pre-launch period. It helps R&D team to visualize the target consumer’s taste and estimate the win ability prior launch.

MARKETING DEVELOPMENT (CONCEPT/TVC TEST…)More than an early evaluation for the effectiveness of marketing ideas/ materials, it also provides the direction based on consumers’ real need to develop approached marketing activities.

OUR SERVICES

BRAND HEALTH CHECKA powerful tool to MONITOR your brand performance and positioning over time; IDENTIFY the influence of factors; and INFORM plans for further actions which are to improve your BRAND EQUITY INDEX

CONSUMER SATISFACTIONA study to measure the satisfaction from consumers for your products or services. Not only know the evaluation for our current quality, we also know what should be the priority list for improvement based on the matrix among what consumers say and what are really important with them.

CENSUSA retailer map that allows us to zoom in high-revenue zones- our presence vs. competitors, price, display, stock? That can be provided by Census to maximize the effectiveness of sales team.

OUR SERVICES

RETAIL AUDITHow is your brand’s performance at store? Based on the recording of brand movement in terms of sales out, purchase, stock, distribution, price, we can track our growth vs. competitors. A clear direction to develop the effective distribution channel will be provided

FIELD PERFORMANCEA tool to measure the effectiveness of sales/ PG team at store through the Mystery Shopper methodology.

OUR SERVICES

CALL CENTER RESEARCHA quick tool to connect with consumers- get feedbacks for product quality or validate internal big data.

QUALITATIVE

QUANTITATIVE

RETAIL MEASUREMENT

SERVICES

FOCUS GROUP DISCUSSION

IN DEPTH INTERVIEW

IN HOME VISIT

ETHNOGRAPHY

IN STORE OBSERVATIONACCOMPANIED SHOPPING

CENTRAL LOCATION TEST

HOME PLACEMENT TEST

DOOR TO DOOR INTERVIEW

TELEPHONE INTERVIEWMYSTERY SHOPPER

RETAIL TRACKING

STORE OBSERVATION

OUR METHODOLOGY

CENSUSPRICING CHECK

QUALITY COMMITMENT

QUALITY COMMITMENT

QUALITATIVE PROJECTS QUANTITATIVE/ RETAIL TRACKING PROJECTS

• Respondents recruited by field

recruiters.

• 100% respondents reviewed by

field supervisors and QC team.

• 100% respondents will be final spot

check right before conducting

group.

• Data collection finished with 5%

accompany by QC team

• 25% back check across each Field

staff

• 100% back check on “alarming”

Field staff

• Data input finished with 5% double

code.

• 50% random check across coders.

• 100% recode on “alarming” Coders.

FIELDWORK CONTROLFIELDWORK & DATA PROCESSING

CONTROL

TEAM

Thien has been with Nielsen for almost 8 years before owning the

GCOMM Vietnam which has been established by April 2011. Starting

as a Research Assistant in 2003 he soon became one of the most

capable Managers in 2005 then Associate Director in 2008. He used

to be Retail Measurement Services expert, Total Client Solution

(Quantitative, Qualitative and Retail Audit) champion and then Head

of Global Business Solution handling across teams including Data

Acquisition, Governance Office, Quality Control, MSCi and Mapping

team.

Thien has received the Award of Best Employee of the Year in 2006,

2007 and Go for Growth Prize from Nielsen Managing Director in

September 2008

With strong record of running the Client Service and Operation team,

GCOMM will strongly and firmly provide excellent service to its client

under the management of Thien.

Tran Hung ThienGeneral Manager

Research Experience: 12 years

Education:

Bachelor – Business Administration

MBA - Hawaii Vietnam Executive MBA Program

Quang started his research career with Nielsen in 2006 as a Quality

Controller, Quang has been one of the super stars in Operation team

and continuously nominated for mulit-tasking position. He used to be

QC supervisor, Operation assistant, Operation Coordinator, Operation

Senior Executive.

Quang has been nominated for the “Emerging Leader” Program of

Nielsen and successfully leading the team to complete crucial projects

such as Census, Digital Map, Adhoc project of both RMS and CRS to

name just a few….

One of his successful factors is the quality oriented. With his oversee,

the project will be 100% safe with outstanding KPIs in terms of quality

and reliability.

Joining GCOMM Vietnam, Quang is more than capable and

passionate to contribute.

Research Experience: 5 years

Education:

Finishing his Marketing BA Certification with UEH

Nguyen Ngoc QuangOperation Senior Manager

Before joining Gcomm, Hang has been with Nielsen for 4 years at the

role of Manager Client Service. With the major field FMCG , she has

been experienced in working with key clients across categories-

includes both multinational and local companies. Supportive, having

great contribution in client business growth by delivering market insights

and actionable recommendations are her strengths that are appreciated

by clients. She is also leading some new initiative launches and was the

top 3 best presenters of 2008 in Nielsen Retail Client Service Vietnam.

Previously, Hang served as manager of Customer Business

Development in P&G Vietnam. Deep understanding about sales

structure as well as distribution system build is also a great asset that

she can contribute to her clients.

With solid back ground of Market Research- Client Service, Hang

strongly commits high standard service for all Gcomm’s clients

Research Experience: 6 years

Education:

Bachelor of International Business Administration,

University of Economics, HCMC

Thai HangClient Service Senior Manager

Research Experience: 4 years

Education:

Bachelor of International Business Administration,

University of Economics, HCMC

Huynh Duc TamClient Service Senior Executive

Before becoming a full-service Senior Research Executive of GCOMM, Tam

has had experiences in Nielsen Vietnam, Kirin Acecook and Super Coffemix

Vietnam. Besides market research knowledge, Tam is well-known at

Marketing operation – brand development as well as distribution network

expanding , trade marketing and various activities at store level.

Being delegated, fully honest and passion for every piece of details, Tam is

one of the rarest researchers that deliver the completely reliable research

results to his clients.

In GCOMM, he has experiences in retail measurement, quantitative and

qualitative research as well as ad-hoc project for across industries. He got a

great compliment from his clients such as Citibank, Kimberly

Clark,Unilever, … to name just a few

Research Experience: 3 years

Education:

Bachelor of Business Administration, University of

Economics and Law, Vietnam National University

Current student of UEL’s MBA

Tang Thuy NgaClient Service Senior Executive

Graduated with Business Administration major in 2011, Nga started her

research career with GCOMM. Working as Research Executive, she has been

experienced in many projects of key clients across categories in both

quantitative and qualitative research. Besides, she also get experiences in FW

management.

With high education in statistics and analysis, Nga has great contribution in

developing new analysis methodology. She has received Gcomm’s Gold Award

for Growth in 2012 and 2013.

High level of commitment is Nga’s strength, she is a young market researcher

of great promise

Thank you