New model of Mobile Ads Network for app/game monetization

May - 2014Tran Quoc Toan – Marketing Manager of Appota

Who are the most suitable audiences?

Mobile publishers(who want to monetize your inventories)

Mobile developers(who want to monetize & advertise your apps)

Mobile app advertisers

And… other Ad Network

Some Terminologies

Advertiser

CPC (Cost per Click)CPI (Cost per Install)CPA (Cost per Action, Acquisition)CPM (eCPM) – Cost per milleCPD (Cost per Duration)CPV (Cost per Video view)

Inventory(Community)

CTR (Click through Rate)Conversion rate

Campaign

BiddingTargeting – Retargeting

Publishers(Developers)

SDK

Monetization

Mobile Ads spending is on the rise

Source: eMarketer, Techrunch

In the last quarter 2013, Facebook Ads made more from mobile than desktop ads with 53%

Picture of Top M.A.N World Wide

Source: Appbrain & ideatoappster 2014

In tons of existing M.A.N

Source: appbrain & ideatoappster 2014

Most active M.A.N in Vietnam

Common international ones in Vietnam

And we are going to matrixes

#Depth of Ads network

First tier (own inventories) Second tier (Tech solutions, Sales)

#Type of Ads

Small banner Full banner Text Video App wallInteractive

QuestionnaireNative button

And more…

#Performance

CPM CPC CPI CPA CPV#Ads Position

Start screen Exit screen Top Middle BottomContextual

position

And more…

#Type of Ads Network

Manual Display Ads Network

Self-serve Display Ads network

Virtual Reward Ads Network

Real Reward Ads Network

And more…

It’s quite complicated

Mobile advertisers

Mobile publishers(famous app, high-traffic inventories)

Developers want to have more users & revenue

Advice for mobile advertisers

Right Targeting

Trust in price transparency

Low Cost with effectiveness(run in your own inventories)

Ad Relevance

Good inventories

Clear purpose (branding, acquisition)

Advice for developer & publisher who want to monetize his communities?

Sell directly your traffic to someone else (Like a manual M.A.N) Integrate CPC ads network like Admob, Inmobi… Integrate CPI (CPA) ads network

If you are an developer wants to advertise your app/game?

We hope to balance it all

Incentive for users

More users for developers’ IAP games with low costLong-term monetization for communities

App advertisers ~ Developers want to have downloads

New model

Integrate SDK(IAP games)

Developers

Publishers

$$ Integrate SDK(to show app wall)

Users

Incentives for users

Transactions

$$

Agenda

May 2014: In-house testingJune 2014: Beta test for limited developersJuly 2014: Launch for all developers & advertisers

If you want to join, please contact with me via toantq@appota.com

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Thanks for your attentionHead Office4F, Building 11 (LE Building), Alley 71, Lang Ha St., Ba Dinh Dist., Hanoi, VietnamTel: +84-1682882468 | +84-932225785Email: toantq@appota.com