Vietnam internet user’s behavior

MOORE CORPORATION® 2014

Vietnam Internet Users’s Behavior FEBUARY, 2014


Content

Overview

Behavior in Social Network

Behavior in Mobile Network

Behavior in E-commerce

Behavior in Regional


1. OVERVIEW

Who are the Users?◦ There are 32,6 million internet users in Vietnam

2012(source: VNPT)

◦ Vietnamses users spend average of 16 hours/week online

(source: Nielson)


1. OVERVIEW

Who are the Users?

Source: eMarketing


1. OVERVIEW

Who are the Users?


1. OVERVIEW

◦ What are their trends?


1. OVERVIEW

What do they do?

The five top activities for Vietnamese users is: Use for news (95%), use a search site (94%), listen to music (77%), search for school or work (68%) and chatting (66%)


1. OVERVIEW

What do they do?


1. OVERVIEW◦ Where do they access?

Source: Net-Index


1. OVERVIEWWhere do they access?◦ Althought Vietnamese in general use internet

at home the most, but teenagers (15-19) and D, F Class still access in the internet more in coffee shop

Source: Net-Index


2. BEHAVIOR IN SOCIAL NETWORK

◦ Social networking is the most popular online activitiy amongst 15 to 24 year olds, with 97% of internet users in this age range using social media.

(source: Nielson)◦ More than three quarter (79%) of Vietnam’s

internet users have “liked” or followed a brand, company or celebrity on a social networking site

(Source: Nielson)◦ Vietnam’s largest social networking site is Zing

with 6.8 million users(Source: we are social)



Who use Social Network?



What do they do?◦ Three quarters of VN’s internet users say they do

not mind receiving online ads as long as they are relevant to their interests and needs

◦ 18% of online Vietnamese discuss and post their own reviews about brands, products or service. 47% read other people’s comments

(source: Nielson)



What do they do?

Source: Net-Index



What do they do?


3. BEHAVIOR IN MOBILE NETWORK

Who are the Users?◦ 15-24 is still the range age use internet mobile the

most ◦ There are no much disproportion in region using

internet mobile



Who are the Users?

Source: eMarketing



What do they do?

The top five activities included Use for news, use a search site, instant messaging, visiting a social network and listen to music



What do they do?

Source: Cimigo



What do they do?



Which Apps do users like the most?

Source: eMarketing


4. BEHAVIOR IN E-COMMERCE 58% of online users in Vitenam turn to the internet research information on productes before buying them

(source: VCCI)

30 million Vietnamese online users have visited online auction or shopping sites

(source: we are social)


4. BEHAVIOR IN E-COMMERCE◦ Google stills the most traffic site


4. BEHAVIOR IN E-COMMERCE◦ People seem would like to buy online

but they’re afraid of sercurity

Source: Cimigo


4. BEHAVIOR IN E-COMMERCE


5. BEHAVIOR IN REGIONAL

Metro• Ha Noi• Ho Chi Minh

Tier 1• Hai Phong• Da Nang• Nha Trang• Can Tho

Tier 2• Thai Nguyen• Thanh Hoa• Quy Nhon• An Giang• Dong Nai• Vung Tau

Across 12 Cities


5. BEHAVIOR IN REGIONAL◦ Internet penetration in over country

Source: Cimigo


5. BEHAVIOR IN REGIONAL◦ There is an strong increasing mobile users

in Tier 2

Source: Cimigo


5. BEHAVIOR IN REGIONAL◦ There are some differences in areas they

use the internet

Source: Cimigo


5. BEHAVIOR IN REGIONAL◦ Online communication trends in Metro◦ Social network is more dominant than

forum and blogs in Metro

Source: Cimigo


Source◦ We are social◦ Nielson◦ Cimigo◦ eMarketing◦ Net-Index


THANK YOU

Vietnam internet user’s behavior

Marketing

Transcript of Vietnam internet user’s behavior