Vietnam bathroom and washing behaviour survey
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Transcript of Vietnam bathroom and washing behaviour survey
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Vietnam bathroom environment and taking bath customs
- Only 41% of Vietnamese female wash their hair daily
Survey information
• 500 Male / female from 18 – 49 years old• Conducted on Sept, 2015
Executive Summary
• 76% is equipped with shower. 21% has faucet only• 44% do with only cold water. 12% has the issues of
flexible hot water supply• 95% of them take a bath more than once / day• Only 41% of female wash their hair daily. 51% do that
once only in 2-3 days• More than half of the female use the separate rinse
(conditioner) products, while the ratio goes down to 19% for male
• 45% of the respondents use other ways than shower to wash their hair
• Only 16% use dryer to dry their hair (female = 19%)
User profile
Single; 58%
Married; 41%
Divorced; 1%
Married Status
House; 67%Apartment; 8%
Dormi-
tory; 6%
Others; 19%
House type
What kind of facilities do you have in your bathroom?
Equipped with bathtab, shower and
faucet; 19%
Equipped with shower and faucet;
57%
Equipped with faucet; 21%
Do not have bathroom; 1% Others; 2%
76% is equipped with shower. 21% has faucet only
Hot water supply situations
Water temperature can be easily and
quickly controlled; 44%
Takes time to have hot water; 12%
Only cold water; 44%
Does your bathroom have hot water?
44% do with only cold water. 12% has the issues of flexible hot water supply
How often do you take bath / shower?
3 times a day Twice a day Once a day Once in 2-3 days
Less than that
7%
34%
54%
4%1%
9%
33%
55%
1% 2%
8%
33%
54%
3% 2%
FemaleMaleAll
95% of them take a bath more than once / day
How often do you wash your hair?
3 times a day Twice a day Once a day Once in 2-3 days
Once in 4-5 days
Less than once in 4-5
days
4%
11%
26%
51%
6%1%
5%
17%
66%
10%
2% 1%5%
14%
47%
30%
4% 1%
FemaleMaleAll
Only 41% of female wash their hair daily. 51% do that once only in 2-3 days
What do you use to wash your hair?
Shampoo and rinse (condi-
tioner)
Shampoo only All-in-one shampoo
Soap Water only0%
10%
20%
30%
40%
50%
60%
70%
52%
33%
13%
0% 1%
19%
61%
14%
5%1%
35%
48%
13%
3% 1%
FemaleMaleAll
More than half of the female use the separate rinse (conditioner) products, while the ratio goes down to 19% for male
How do you wash your hair?
User shower Put water in bucket to
pour
Use faucet in bathroom
Use sink faucet
Use faucet to wash clothes
Others0%
10%
20%
30%
40%
50%
60%
70%
48%
28%
14%
2%7%
1%
61%
21%
10%
2%5%
1%
55%
24%
12%
2%6%
1%
FemaleMaleAll
45% of the respondents use other ways than shower to wash their hair
How do you dry your hair after washing?
Use dryer Wipe it with towel
Use fan to dry Leave it until it dries by itself
Others0%
10%
20%
30%
40%
50%
60%
19%
46%
14%
21%
0%
13%
56%
9%
20%
2%
16%
51%
12%
20%
1%
FemaleMaleAll
Only 16% use dryer to dry their hair (female = 19%)
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