Vienna, 21 June 2001 Digital Heritage Support Actions Concertation Event – Session 2 Legal...

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Vienna, 21 June 2001 Digital Heritage Support Actions Concertation Event – Session 2 Legal Issues/Socio-economic Frame/Business Models/Technology Transfer

Transcript of Vienna, 21 June 2001 Digital Heritage Support Actions Concertation Event – Session 2 Legal...

Page 1: Vienna, 21 June 2001 Digital Heritage Support Actions Concertation Event – Session 2 Legal Issues/Socio-economic Frame/Business Models/Technology Transfer.

Vienna, 21 June 2001

Digital Heritage Support Actions

Concertation Event – Session 2Legal Issues/Socio-economic Frame/Business Models/Technology Transfer

Page 2: Vienna, 21 June 2001 Digital Heritage Support Actions Concertation Event – Session 2 Legal Issues/Socio-economic Frame/Business Models/Technology Transfer.

Contact information

Flavio Tariffi – [email protected]

0039 348 3509417

Page 3: Vienna, 21 June 2001 Digital Heritage Support Actions Concertation Event – Session 2 Legal Issues/Socio-economic Frame/Business Models/Technology Transfer.

Some issues (1)

The 6FP is a “globalising” and “large footprint” scenario

CH preservation is a highlight but in a very sectoral and vertical way

Risk of going back to the “application of IT” attitude

Page 4: Vienna, 21 June 2001 Digital Heritage Support Actions Concertation Event – Session 2 Legal Issues/Socio-economic Frame/Business Models/Technology Transfer.

Some issues (2)

The 6FP has three main deployment tools:

Networks of Excellence Focus on Research Activities and infrastructures

Integrated Projects Focus on Research objectives and results

Coordination with National Research (Art. 169) Towards the localisation of research (GLOCAL dimension)

Less likely for CH preservation to become the lead theme of a large Integrated Project

Need for a broader understanding of CH

Page 5: Vienna, 21 June 2001 Digital Heritage Support Actions Concertation Event – Session 2 Legal Issues/Socio-economic Frame/Business Models/Technology Transfer.

RTD

New toolsand services

CH InstitutionsCH Institutions

CH InstitutionsCH Institutions

CH InstitutionsCH Institutions

CH InstitutionsCH Institutions

CH InstitutionsCH Institutions

Internet economy

Large-scale European and world markets

Research Industrial companies

Universities and otherresearch centres

Exploitation

ResourcesResources

Market-fed development

Market-fed development

Feedback

Trials

Trials

TrialsTrials Trials Trials

AM

AM

AM

USER/CONSUMER REFERENTIAL MODEL

Page 6: Vienna, 21 June 2001 Digital Heritage Support Actions Concertation Event – Session 2 Legal Issues/Socio-economic Frame/Business Models/Technology Transfer.

Some issues (3)

A new role in the making: from a “glue” around groups of smaller projects, towards a role as “links” between larger and more comprehensive Integrated Projects

A repositioning is needed where SAs acquire a sharper and more targeted service role

This role should go much further than simply evaluation and benchmarking, for instance shaping the broader understanding of CH we were referring to before

Page 7: Vienna, 21 June 2001 Digital Heritage Support Actions Concertation Event – Session 2 Legal Issues/Socio-economic Frame/Business Models/Technology Transfer.

Some issues (4)

There is a new link in 6FP between ERA research and regional activities under the Structural Funds

Structural activities are one order of magnitude more relevant than the ERA (10 vs. 100 BEURO)

There is chronological coincidence (2002 is when the Operational Programmes really start)

There is the need for a huge effort in Technology Transfer that should be helped by the SAs

Page 8: Vienna, 21 June 2001 Digital Heritage Support Actions Concertation Event – Session 2 Legal Issues/Socio-economic Frame/Business Models/Technology Transfer.

Some issues (5)

The new programming for both the ERA and the Funds stresses ex-ante analysis and ex-post evaluation

Legal implications of digital heritage, S-E models, business models, technology transfer are key ingredients and enablers of these exercises

SAs can play a key role of study, analysis and creation of strategic knowledge

Page 9: Vienna, 21 June 2001 Digital Heritage Support Actions Concertation Event – Session 2 Legal Issues/Socio-economic Frame/Business Models/Technology Transfer.

Today’s AMs and the above issues (1)

Deliver stimulating scenarios to support the ex-ante knowledge for the ERA

Basis for the rise of more integrated and sustainable models for cultural activities in the new IS

A bridge between the ERA and structural activities

Helping shape coherent and valuable scenarios for a deployable culture economy

Testimonial Projects: LIBECON, EVAN, RADICAL, …

Page 10: Vienna, 21 June 2001 Digital Heritage Support Actions Concertation Event – Session 2 Legal Issues/Socio-economic Frame/Business Models/Technology Transfer.

Today’s AMs and the above issues (2)

Dissemination activities, creation of a “cultural framework”, supporting SMEs and start-ups

Coordination and support; marketing of the projects; promotion towards markets, investors, structural activities; promoting take-ups as a tool for technology transfer

Providing a dynamic “glue” for projects to help them attain critical mass, dissemination and exploitation

Testimonial Projects: TRIS, EVAN, …

Page 11: Vienna, 21 June 2001 Digital Heritage Support Actions Concertation Event – Session 2 Legal Issues/Socio-economic Frame/Business Models/Technology Transfer.

Today’s AMs and the above issues (3)

An important highlight on the integration of artistic and creative processes

Stress on scientific, medical and linguistic issues

Recognition of the importance of the media industry

Stressing the social resonance and dimension of CH activities as a key player of the Information Society

Testimonial Projects: CLEF, RADICAL, BIONET, …

Page 12: Vienna, 21 June 2001 Digital Heritage Support Actions Concertation Event – Session 2 Legal Issues/Socio-economic Frame/Business Models/Technology Transfer.

Today’s AMs and the above issues (4)

Triggering an healthy content industry

Translating research into valuable and sustainable industrial activities

Distribution Towards the regional dimension of CH

Providing convenient and regulated access to core content media

Testimonial Projects: EMII-DCF, RADICAL, MULTIPRO, …

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What’s partly missing (1)

In both research and structural activities innovation may be ineffective if the human factor is not receptive

Before we go further consolidation of the results attained so far

Training measures preparing the human factor in the cultural sector for innovation

Page 14: Vienna, 21 June 2001 Digital Heritage Support Actions Concertation Event – Session 2 Legal Issues/Socio-economic Frame/Business Models/Technology Transfer.

What’s partly missing (2)

How to get ready for the new dimensions and timing of the Integrated Projects?

How do we react to the risk of a comeback of a “guinea pig” approach to CH?

Pilot projects catering for the new scenarios (in particular integrated projects)

Page 15: Vienna, 21 June 2001 Digital Heritage Support Actions Concertation Event – Session 2 Legal Issues/Socio-economic Frame/Business Models/Technology Transfer.

What’s partly missing (3)

Need to see CH as a synergy of high arts, material culture, tourism and environmental assets

The new culture of identity will find in tourism its main socio-economic enabler in the age of access and individual experience

Pilot SAs could pave the way for new Integrated Projects in this direction

Putting clear focus of a broader, more integrated understanding of Cultural Heritage in the “age of access”