Videotaping & Webcasting Museum Lectures: Access, Social Learning, and Recycling (v2)

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Erin Blasco, AAM2013

Transcript of Videotaping & Webcasting Museum Lectures: Access, Social Learning, and Recycling (v2)

  • 1. Videotaping & Webcasting MuseumLectures: Access, Social Learning,and RecyclingErin Blasco, education specialist in thenew media department, SmithsoniansNational Museum of American History@erinblasco blascoe@si.edu
  • 2. What Im going to talk about Audience-centricapproach towebcasting Goal-setting Best practices Evaluation
  • 3. Me & the Postal Museum Me: public programs coordinator playingwith social media 35 on-site programs each year 9 lecture programs videotaped &webcast live online each year
  • 4. What my lectures looked like Saturday afternoon Smart speaker, greatcontent Audience askingquestions, socializing
  • 5. But Social media sparked a demand for access toprograms anywhere, anyplace At the same time, I was frustrated: Sometimes empty lecture hall Content not captured On-site interactions dead-ended thereSparsely attendedlectureInterest from Facebookfans
  • 6. My goals for webcasting Provide access to museum lectures to folksbeyond my lecture hall. Document, archive, recycle content. Be social. Spark online discussion aboutlectures, just like on-site conversation. Online audiences achieve learningoutcomes.
  • 7. My goals for webcasting Provide access to museum lectures to folksbeyond my lecture hall. Document, archive, recycle content. Be social. Spark online discussion aboutlectures, just like on-site conversation. Online audiences achieve learningoutcomesnot optionalnot optional
  • 8. My webcasting set-upSmart person gives a lectureor workshop.On-site audience enjoys theprogram. They can forwardthe video to their friendslater.Camera, mics, coffee, 3laptops (one for slides, onemanaging webcast withWirecast, one for socialmedia).Online, viewers can watchlive on Ustream or watchlater on YouTube.Later, video can be edited for re-use.
  • 9. Audience-centric approach towebcasting You need a camera. But webcasting is waymore than turning on the camera.
  • 10. Online viewers are people, too! Provide equivalentsto things on-sitevisitors get to enjoyCan online viewers see thePowerPoint slides?Way to give feedbackMeet theauthor
  • 11. Best Practices in Providing Access On-site and online = two differentprograms. Dont just hit record. Be a good host: Provide handout Comfortable setting Online exhibit tour Solicit feedback Say thank youFront door foronline viewers
  • 12. More Best Practices in ProvidingAccess Share speakers slides onSlideShare, or Pull in slides Provide other ways to accessthe content Picture-in-picture shotLive tweeting
  • 13. 13 Incorporating visuals
  • 14. 14Educating speakers Foreverness =hesitancy Say hi to onlineviewers Turn in slides early Save time for soundcheck Repeat Q&A
  • 15. Best practices: PromotionFacebook eventTweetsPinterestThe webcast audience and on-site audience aredifferent. Webcasts need their own promotionplans.
  • 16. Best practices: Archiving andrecycling Plan how youll store and organize largevideo files Have a vision for editing Your institutions standards for accessibility Embed video into blog posts, website, andFacebook, not just YouTube Work videos into yearly social media
  • 17. 17
  • 18. Be audience-centric:evaluate! What are the best waysfor you to find out aboutwebcasts from theSmithsonian? Facebook: 62% Email: 54% Twitter: 39%
  • 19. Be social
  • 20. Integrate social mediafor questions andcomments before,during, after Use a hashtag soviewers can chat Bring on-site visitorsinto the onlineconversation: tell themwhere to re-connectwith content, share withfriends Share related contentDoes anyone have aquestion for thecurator?
  • 21. Try to Limit the House KeepingIntroduction because it Irritates OnlineViewers Silence cell phones No flash photography Complete the survey;onsite folks win aprize if they completethe survey Upcoming programs Exhibit openings Introducing thespeaker Lets get to the show!
  • 22. Stuff I wish Id known Live vs. canned Live is nice when its an astronaut speaking, butyou may not always have a lot of live viewers(embrace asynchronous learning) Differing audience needs Saturday may be great for on-site audiences butawful for online viewers. Whose needs do youprioritize? Realism about engagement Most people watch/lurk/spectate, not engage Not everything is easily recyclable A 45-minute video is really, really long; editing ishard Teachers may want 2-minute video clips along withmuseum lesson plans, but speakers may not use
  • 23. Achieving the Goal of ProvidingAccess For 16 programs that had on-site and onlinecomponents 19,848 online views (live and canned) 7,605 live 12,243 canned (archived on YouTube or UStream) 495 on-site audience membersMore thanmy lecturehall holds!Program views
  • 24. 25Any questions? Id love to hear from you: Erin Blasco,blascoe@si.edu, @erinblasco
  • 25. Model The 101EngagementLevelAudience Pluses MinusesVideoConferencingThe museum and theviewers have videoconferencing equipment.You see them, they seeyou, all in real time.Face-to-faceinteractionthrough a privatevideo stream.Very engaging forthat group.Classroom, club,special groupHighest level ofengagement; videoquality is great so yourmuseum objects arecrystal clearViewers need equipment.The recorded version of thevideo is less engaging towatch.GoogleHangout onAirLive stream your Hangout viayour YouTube channel andwebsitePretty social withcommenting, chat,etcAnyone with internetIf your audience is big onGoogle+, theyll love thisWebcastingBroadcast live video viafree sites like UStream.Anyone with internet cantune in. Viewers interactlive via social media. Whenevent is over, videoremains for future viewing.Viewers of thewebcast interactwith each otherand the museumvia Twitter, chat,or other socialmedia.Anyone with internetcan watch the livevideo at theappointed time orthe archived videolater.Best way to get liveinteraction with lots ofpeople. Recordedvideo available onlinepromptly afterprogram.Recording a copy of thevideo while broadcasting livestream, can sacrifice somequality. Picture quality isntgreat. People may not tune into the webcast unless its abig event.Tape,edit, postThe museum makes avideo of a program. Videoediting software is thenused to trim the video toideal length and deletebloopers. The video isposted online for viewingand commenting.Viewers and themuseum can postcomments on thevideo at any time.Anyone who canwatch a cute catvideo on YouTubecan access andcomment on thevideo.Edited video can bemore pleasing towatch than raw video.Editing ca