Videos: An E xample
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Transcript of Videos: An E xample
Co-Creating knowledge locally
Videos: An Example
Background
Process: Client/Donor =Mainly Project driven
Project Manager + Creative Team+ Cultural Specialists = Develops concept
and share with Client/Donor
Concept approved = Produce scripts = share
Produce many drafts and get feedback (internal and external)
Approved = Produce, Promote, Disseminate, Promote
Monitoring and Evaluation = mainly using focus groups and recordings
Reporting + using results to improve next production
No rating systemRadio Version Viewers requesting more
shows Voting: Afghan StarAwards: Eagle FourUnsuccessful – Culturally
insensitive Game Shows
SUCCESS FACTORS
Afghanistan – two languages, selected depending on target audience
AfricaRice Ask target audience Pay local partners and organization
Side Note: Languages
Final Products
Eagle Four:HTTP://VIMEO.COM/26155109
Afghan Star
Raz-e-Khana