questions? addyhelp@aafbuffalo.com

eligibility: All work must have appeared in media between January 1 and December 31, 2018, and have resulted from paid creative services and media placement, except Public Service Advertising, Advertising Industry Self-Promotion and student work.

entry requirements: • Must be an AAF Buffalo member to enter• Meet all eligibility, submission and deadline requirements • Pay appropriate entry fee in full• Enter in the correct category and identify

entry properly• Include completed entry forms• Conform to all copyright laws

entry fees: singles: $70 campaign: $85 student: $35

All fees must be paid in full upon submission. Pay by credit card upon entering online, or enclose a check upon drop-off. Please make checks payable to AAF Buffalo.

campaigns: In addition to regular submission guidelines, you must also: • Include each element in the same envelope• Place entry number on back,

upper right-hand corner of each piece• Number each piece (ex: 1 of 2, 3 of 9)

single medium limit: 2-4 pieces

integrated campaign limit: 2-10 pieces across 2-6 mediums; no more than 4 pieces per medium.

digital entries: For websites and all online entries, a URL address must be included. For multiple URLs in a campaign category, you must create a webpage that includes each individual link, then provide the single URL for this newly created page. Do not submit a URL that leads directly to a .swf file. Judging will be done online using the URL whenever possible. URLs should not require a username or password for access. URLs, banners and menus must not contain any reference to the entrant.

video/audio:• All video and audio entries should be

submitted as a digital upload• Assembling an envelope is not necessary• Accepted video files: .mov, .mpg, .mp4• Accepted audio files: .mp3, .wav

long-form video entries: Must be edited down to representation content no longer than 5 minutes.

3d items: If too large for an envelope, place in a box. In the same manner as an envelope.

entry image: All entries, including audio/video submissions, must include a single image for use in award materials. Campaigns may include 1 (one) image per piece entered. Image can be a single-page pdf, or a high-resolution image (.jpg/.tiff ). do not include multi-page pdfs.

deadline/drop-off Entries will only be accepted from 12 p.m. to 5 p.m. on Friday, January 11, 2019, at: dPost, 678 Main Street, Buffalo, NY 14202

before you submit yourself to scrutiny from the high and mighty judges, consider where you stand. 2019’s entry categories include:

sales & marketing

sales promotion (product or service sales promotion)

1A Catalog1B Sales Kit or Product Information Sheets1C Menu1D Campaign

packaging2A Single Unit2B Campaign

point-of-purchase (pop)

3A Counter Top3B Free-Standing

collateral material4 Stationery Package-Single or Multiple Pieces5 Printed Annual Report

printed newsletter6A Single Newsletter6B Campaign

brochure7A Single Unit7B Campaign

publication design8A Cover8B Editorial Spread or Feature 8C Cover/Editorial Spread or Feature-Series8D Magazine Design8E Book Design

special event material (card, invitation, announcement)

9A Single Unit9B Campaign

direct marketing

direct mail10A Flat-Single Unit10B Flat Campaign

10C 3D-Mixed Single Unit10D 3D-Mixed Campaign

specialty advertising11A Apparel11B Other Merchandise11C Campaign

public service

public service collateral12A Brand Elements12B Annual Report (printed or digital)12C Brochure/Sales Kit

public service direct marketing & specialty advertising13A Single Unit13B Campaign

advertising industry self-promotion

collateral14 Brand Elements15 Direct Marketing & Specialty Advertising16 Special Event Materials (printed or digital)

print advertising

magazine advertising17A Full Page or Less-Single Unit17B Spread, Multiple Page or Insert17C Campaign

magazine self-promotion18A Single Unit-Any Size18B Campaign

newspaper advertising19A Fractional Page-Single Unit19B Full Page-Single Unit19C Spread or Multiple Page-Single Unit19D Specialty Advertising-Single Unit19E Campaign

newspaper self-promotion20A Single Unit-Any Size20B Campaign

branded content & entertainment21 Any Print Medium

public service print advertising22A Single Unit-Any Size22B Campaign

advertising industry self-promotion 23 Any Print Medium

ambient media

guerrilla marketing24A Single Occurrence24B Campaign

installations25A Single Installation25B Multiple Installations

events26A Single Event26B Multiple Events

out-of home

poster27A Single Unit27B Campaign

outdoor board28A Flat-Single Unit28B Super-sized, Extension Dimensional,

Digital or Animated

mass transit/airlines29A Interior-Single29B Exterior-Single

site30A Interior-Single30B Large Venue-Single

campaign31 Out-of-Home Campaign

out-of-home self-promotion32A Single Unit32B Single Campaign

public service

public service out-of-home33A Poster33B Out-of-Home33C Campaign

public service ambient media34A Single Occurrence34B Campaign

advertising industry self-promotion35 Out-of-Home36 Ambient Media

online/interactive

websites37A Consumer37B B-to-B Website37C Microsites

social media38A Single Execution38B Campaign

apps, games and virtual reality39A Mobile App39B Website Based App39C Games39D Tools & Utilities39E Virtual Reality-Single

advertising & promotion40 Web Banner Ad or Website Takeover41 Campaign42 Email

blogs & digital publications43 Blogs44 Digital Publications branded content & entertainment45 Branded Content & Entertainment

for Online/Interactive

public service46A Online/Interactive46B Online/Interactive Campaign advertising industry self-promotion47 Online/Interactive

film, video & sound

radio advertising local 48A Single Spot :30 seconds or less48B Single Spot more than :30 seconds48C Campaign

regional/national49A Single Spot :30 seconds or less49B Single Spot more than :30 seconds49C Campaign

self-promotion50A Single Spot-Any Length

50B Campaign television advertising

local (one dma)

51A Single Spot :15 or less51B Single Spot :30 seconds51C Single Spot :60 seconds or more51D Campaign

regional/national 52A Single Spot-Up to 2:0052B Campaign

television self-promotion

local 53A Single Spot-Any Length53B Campaign

regional/national54A Single Spot-Any Length54B Campaign

online film, video & sound

internet commercial55A Single Spot-Any Length 55B Campaign

podcast56A Single Podcast56B Campaign

webisode(s)

57A Single Webisode 57B Series

branded content & entertainment

online film, video & sound 58A Single Entry :60 or less58B Single Entry more than :60 seconds59 Television60 Non-Broadcast61 Campaign

cinema advertising62 Movie Trailer63 In-Theatre Communications or Slides

sales promotion64 Audio/Visual Sales Presentation

music videos65 Music Video

public service 66 Television67 Radio68 Online Film, Video & Sound69 Non-Broadcast Audio/Visual70 Public Service Campaign

advertising industry self-promotion71 Film, Video & Sound

cross platform

integrated advertising campaigns 72A B-to-B Campaign-Local72B B-to-B Campaign-Regional/National72C Consumer Campaign-Local 72D Consumer Campaign-Regional/National integrated brand campaigns73 Integrated Brand Identity Campaign74 Integrated Branded Content Campaign

online/interactive campaigns75 Online/Interactive Campaign

public service campaigns76 Integrated Media Public Service Campaign

advertising industry self-promotion77 Ad Club or Marketing Club78A Single Medium Campaign78B Integrated Media Campaign

elements of advertising

copywriting79 Copywriting

visual 80 Logo Design81 Infographic

illustration82A Single82B Series

still photography83A Black & White, Single83B Color, Single83C Digitally Enhanced, Single83D Campaign

art direction84A Single84B Campaign

film & video 85 Cinematography86A Animation, Special Effects

or Motion Graphics86B Computer Generated Imagery (CGI)87 Video Editing

sound88A Music without Lyrics88B Music with Lyrics89 Voiceover Talent 90 Sound Design

digital creative technology91 Interface & Navigation92 Responsive Design93 GPS & Location Technology94 Augmented Reality 95 Mobile Interaction96 User Experience97 Data Driven Media98 Innovative Use of Interactive/Technology

aaf buffalo exclusive awards local only

LO1 Creative Use of PaperLO2 CommUNITY Award for Inclusive Advertising*

* new as of 2018: The CommUNITY Award for Inclusive Advertising recognizes content that extends beyond stereotypical portrayals and depicts multicultural communities and individuals as the complex, multifaceted and dynamic groups they are. This award recognizes advertising that address issues experienced by under-represented communities and gives voice to groups that have been stereotyped or ignored in media and by society, increasing viewer’s perceptions and understanding of multicultural communities.

For special awards, official rules and more information: www.addysaf.com

creative: The Martin Group