Video Vocab 03 - Marketing Vocabulary
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Video Vocab 03: Marketing Tex t
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This episode of Video Vocab by Business English Pod introduces 10 commonly used English vocabulary related to the marketing: Marketing, Advertising, Brand, Launch, Consumer, Market research, Brand Identity, Public Relations or PR, Position and Campaign.
Transcript of Video Vocab 03 - Marketing Vocabulary
Video Vocab03: Marketing
Text
mar•ket•ing
noun [u]
|ˈmärkiti ng |
The action or business of promoting products or services to the public and business.
marketingDefinition:
The Internet has allowed companies to target their marketing more precisely.
marketingExamples:
Marketing plays an important part in the success of a new product.
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marketingDirect +
Marketing
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Viral +
Targeted +
+ Plan
+ Manager
+ Mix
ad•ver•tis•ing
noun [u]
|ˈadvərˌtīzi ng |
The promotion through public announcements in newspapers, TV, radio or the Internet of a product, service or event, in order to attract or increase interest in it.
advertisingDefinition:
GE has increased its advertising budget by 10% to help it grow in new markets.
advertisingExamples:My company now spends more on advertising on the web than we do on TV.
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brand
noun [c]
| brand |
A type of product made by a particular company.
brandDefinition:
The Coca-Cola brand is worth more than 55 Billion dollars.
brandExamples:
What brand of soap do you usually buy?
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launch
verb [t]
| län ch |
To introduce a new product with advertising and publicity.
launchDefinition:
Ford plans to launch 3 new small car models this year to try to recapture market share.
launchExamples:
We plan to launch the new product next month.
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con•su•mer
noun [c]
| kənˈsoōmər |
A person who buys goods or services.
consumerDefinition:
Consumer advertising is only a small part of our marketing mix because we are mainly focused on corporate clients.
consumerExamples:
The rise in transport costs will mean higher prices for the consumer.
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mar•ket re•search
noun
|ˈmärkit rēˌsər ch |
The collection and processing of information about customers and why they buy products.
market research
Definition:
market research
Example:
Market research shows that there is demand for another large supermarket in the area.
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brand i•den•ti•ty
noun
| brand īˈdentitē |
The value or perception
a company wants
consumers to associate
with its brand.
brand identityDefinition:
The new advertising campaign is intended to improve our brand identity.
brand identityExamples:
Gucci has a strong brand identity in the luxury market.
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pub•lic rel•a•tions
noun
|ˈpəblik riˈlā sh əns |
Creating and maintaining a good image with your customers and the public.
public relations
Definition:
PR
Angela works in PR. She’s the Public Relations officer for a German bank.
public relations
Examples:
After the recent scandal, the company has started a new PR campaign to help improve public relations.
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cam•paign
noun
| kamˈpān |
A planned and organized series of actions intended to promote a product or service.
campaignDefinition:
Accenture, will launch a new marketing campaign to promote its services to small companies.
campaignExamples:
Our company will launch a new campaign to market our products to European consumers.
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po•si•tion
verb [t]
| pəˈzi sh ən |
positionDefinition:
To affect the way a product is presented to the public and how people think about that product.
Toyota is positioning its products to middle-income families in Asia.
positionExamples:
We need to position the new product carefully or we will miss our target market.
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