Video Vigilante

8/10/2019 Video Vigilante

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Terms and Conditions

LEGAL NOTICE

The Publisher has strived to be as aurate and om"lete as "ossible

in the reation o# this re"ort$ not%ithstandin& the #at that he does

not %arrant or re"resent at an' time that the ontents %ithin are

aurate due to the ra"idl' han&in& nature o# the Internet(

)hile all attem"ts have been made to veri#' in#ormation "rovided in

this "ubliation$ the Publisher assumes no res"onsibilit' #or errors$

omissions$ or ontrar' inter"retation o# the sub*et matter herein(

An' "ereived sli&hts o# s"ei#i "ersons$ "eo"les$ or or&ani+ations

are unintentional(

In "ratial advie boo,s$ li,e an'thin& else in li#e$ there are no

&uarantees o# inome made( eaders are autioned to re"l' on their

o%n *ud&ment about their individual irumstanes to ataordin&l'(

This boo, is not intended #or use as a soure o# le&al$ business$

aountin& or #inanial advie( All readers are advised to see, servies

o# om"etent "ro#essionals in le&al$ business$ aountin& and #inane

#ields(

.ou are enoura&ed to "rint this boo, #or eas' readin&(


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Table O# Contents

0ore%ord

Cha"ter 1

Gettin& 2tarted )ith 3ideo

Cha"ter 2

)hat )or,s 0or 4ar,etin&

Cha"ter /

2ome 5e&innin& 2te"s

Cha"ter 6

)hat About .our Audiene

Cha"ter 7

)hat About The Len&th

Cha"ter 8

4ista,es To Avoid

)ra""in& 9"


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0ore%ord

4ar,etin& a "rodut %ell is the basis o# an' "romotional am"ai&n(

As there are man' %a's o# doin& this and &ettin& the "rodut to a

"lat#orm %here it:s &enerall' reo&ni+able$ serious thou&ht must be

&iven to the mode o# advertin& utili+ed( 3ideo ma' assist %ith that(

)ith the &ro%th o# the Net and tehnolo&'$ videos have inreasin&l'

beome a more "o%er#ul tool in a;uirin& more leads and &ro%in&

one


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Cha"ter 1Gettin& 2tarted )ith 3ideo

'no"sis

The a##et o# video "resentations as an online "romotion strate&' is

bein& #elt "rominentl' b' mar,eters( Individuals %ho are "romotin&

their net%or,s online are utili+in& these videos to drive their "oint

strai&ht home and ma,e a &enuine im"ression on the visitors that

hel"s in better onversion rates(


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The 5asis

3ideos are sim"le to ma,e and easier to u"load( The' ma' onve'

a lot more than mere t'"ed %ords ma'( This is the reason

mar,eters are &oin& all out to mar,et their stu## throu&h %eb video

mar,etin&(

The tehni;ue is strai&ht#or%ard - ma,e an a""ealin& video about

the "rodut that &ives the vie%er some sort o# in#o and "ut it on a

relevant "lae on the Net %hih ould be on a site or a blo& or a

soial ommunit' net%or,( Then the video is adverti+ed in several

%a's so that it &ets a bi& number o# vie%ers( The brand name o#

the "rodut or the lin, o# the site or both o# these are ommonl'

mentioned in the video( There#ore$ individuals %ho %ath the

video are more li,el' to "urhase the "rodut than the individuals

%ho merel' read the te=t on a site(

0or 4L4$ the one"t o# video mar,etin& %or,s &reat( The

#ollo%in& are a #e% reasons %h' it does e=e"tionall' %ell here-

1( It builds u" the redibilit' o# the s"onsor beause in most ases

individuals %ill be able to see and hear the s"onsor in the video(

This adds authentiit' to the business o""ortunit' itsel#(

2( It hel"s e="lain the one"t in a better %a'( Individuals %ould

li,e to hear and om"rehend than read and understand( Li,e%ise


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sine the video ma' ontain several illustrations$ it mi&ht be muh

sim"ler to &et to ,no% the one"t(

/( 0aial &estures and motions mean a lot to individuals %ho areonsiderin& s"endin& ash$ time and e##ort on a business

o""ortunit'( The' ma' see these in the video( There#ore$ the

o""ortunit' beomes more real to them and the' don:t #eel too

an=ious about it( That:s %h' a video hel"s brin& in more

individuals into the net%or,(

6( 3ideos ma' li,e%ise hel" in brandin&( earin& 'ou s"ea, out

the name o# 'our business$ it sounds more believable and there:s a

&reater hane that the name %ill have a reall value( This is a %a'

o# brandin& 'our "rodut$ %hih is lea&ues better than merel'

%ritin& its name do%n on 'our site(

In ever' %hih %a' that 'ou loo, at it$ video mar,etin& %or,s

e=e"tionall' %ell #or net%or, mar,etin&( Individuals in 4L4

must ta,e the time out to understand this one"t and utili+e it #or

their "romotional needs(

3ideo mar,etin& has been demonstrated time and time a&ain to be

amon& the most use#ul tools in bein& able to suess#ull'aom"lish the "resene the "rodut or servie needs in order to

be remar,abl' reo&ni+able(

3ideo mar,etin& brin&s li#e to an' mar,etin& am"ai&n as it has


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the "o%er to trans#orm stati and unattrative onventional ad

st'les into ation orientated "resentations( In the #ast movin& and

ever evolvin& %orld o# toda'$ individuals are loo,in& #or #resher

%a's to a"ture in the attention o# the mar,et share o# bu'ers andli,e%ise ustomers %ant to be %ooed %ith e=itin& dis"la's that

ti,le their minds(

3ideo mar,etin& li,e%ise has the uni;ue element o# bein& able to

onnet %ith the tar&et audiene both visuall' and mentall'$ ta,in&

the audiene to an entirel' di##erent level o# advertisin&( This then

translates into suess#ul sales #i&ures %hih is %hat advertisin& is

all about( It li,e%ise motivates and "uts the tar&et audiene in

touh %ith %hat is im"ortant to them(

ienti#i researh has as %ell demonstrated the si&ni#iant

inrease in value o# an'thin& %hen it:s visuall' e="osed to the

tar&et audiene( This in a ertain %a' is instantl' ta,en to a %hole

other level %hih indiretl' "rodues the "ere"tion o# value on

the "roduts #or the vie%ers(

3ideo mar,etin& s"ea,s to a "erson the %a' no other #orm o#

advertisin& has mana&ed to( 3ideo mar,etin& is able to "rodue

the "ereived %ant and need in the "erson #or somethin& the' ma'not even ,no% about or "a' attention to till bein& e="osed to this

sort o# mar,etin& a""roah(

Cha"ter 2


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)hat )or,s 0or 4ar,etin&

'no"sis

Eah business strate&ist needs to be a%are o# the most urrent$ viable

and suess#ul %a' o# earnin& and maintainin& o"timum business

suess( Com"rehendin& that mar,etin& has shi#ted #orm a one-%a'

broadast to a multi-"oint onversation is a &reat start( No%ada's a

hu&e amount o# onsumers utili+e online searhes %hen loo,in& to

researh "roduts or servies(

The T'"es


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3ideo mar,etin& is no% beomin& inreasin&l' "o"ular as a tool to &ethold o# out to a %ider tar&et audiene than be#ore( Individuals see,

out these #orms o# mar,etin& and advertisin& tools to hel" them

disover ans%ers to their ;uestions$ sho% them ho% to aom"lish

somethin& or %hen the' %ould li,e to read about revie%s on a

"artiular "rodut$ servie or business(

There#ore onsiderin& the utili+e o# video mar,etin& #or online or

o##line businesses %ill introdue the most "otent %a' o# reahin& the

tar&et audiene b' %a' o# data "rovided$ eduation o# the "rodut use

and advanta&es$ buildin& a ommunit' o# users and man' more(

Currentl' more and more individuals are ma,in& a bu'in& deision

based on the video mar,etin& tool the':ve ome in ontat %ith(

everal searh en&ines have noted an inreased interest in li,el'

bu'ers see,in& the in#ormation on servies or "rodut throu&h online

#ailities$ one o# %hih is video mar,etin&(

It:s true that video mar,etin& is the ne% %ave in online mar,etin&$

and "artiularl' #or multilevel mar,etin& businesses$ but it:s li,e%ise

true that it has to be done orretl'( im"l' as in an' other tehni;ue

o# "romotion$ in video mar,etin& also$ it:s ruial to ta" the ri&ht

nerves o# the %athers so that the' onsider bu'in&(


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The #ollo%in& are the most e##etive ,inds o# videos that 'ou ma'

ma,e-

3ideos desribin& the "rodut are short videos that s"ea, onisel'

about the "rodut( The':re built more li,e Po%erPoint "resentations

%here the #eatures$ advanta&es$ et( are %or,ed in a bullet #ormat so

that the vie%er ma' om"rehend them easil'(

0or 'our business "romotion$ 'ou ma' utili+e the video to e="lain the

one"t o# the business tellin& individuals mostl' %hat the':ll have to

do and %hat the':ll &et in return #or that( Li,e%ise$ assorted statistial

"oints li,e individuals %ho are alread' "ro&ressin& %ith the net%or,

and ma,in& &reat inomes ma' be a "art o# the "resentation videos(

3ideos revie%in& the "rodut are more elusive videos$ but the' do

%or, #or the business( .ou ma' &et a third "art' revie% 'our business

o""ortunit' in a matter-o#-#at manner( These videos have hu&e

im"at as the individuals %athin& the videos thin, that 'our

business is bi& enou&h to merit a revie%( evie%s al%a's hel" #or

brandin&$ %hether the':re "ositive or ne&ative( .ou:ll &et a brand built

u"$ and naturall'$ most revie%ers %ill hi&hli&ht the #avorable "oints(

A #e% entre"reneurs in realit' hire individuals to do revie%s #or themin the #orm o# video "resentations(

3ideos &ivin& instrutions &ive instrutions are desi&ned mostl' li,e

tutorial videos( The':re hel"#ul to the end user in a lot o# %a's as the'


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sho% them ho% the "rodut %or,s( The instrutions need to be

sim"le to #ollo%( uh videos have the &reatest "ossibilit' o# bein&

boo,mar,ed so that individuals %ho have %athed them one %ill

,ee" %athin& them a&ain and a&ain(

eadshot videos %or, #or "romotion and #or addin& to 'our o%n

"ubliit'( .ou s"ea, about the "rodut and the video basiall'

a"tures 'ou as 'ou:re tal,in&( The e##et here is that the vie%er

,no%s that 'ou are a real #lesh-and-blood "erson$ a"able o#

emotions and e="ressions and that the' ma' do business %ith 'ou(

There are assorted ,inds o# videos bein& used #or "romotion(

Consider %hih %ill be best #or 'our business and &o ahead %ith

them(

Cha"ter /2ome 5e&innin& 2te"s


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'no"sis

3ideo mar,etin& is e=e"tional beause it has the "o%er to &ro%

virall'( 3iral mar,etin& means it s"reads as #ast and as %idel' as a

biolo&ial virus$ ho%ever in the mar,etin& sense( This ma' hel" 'ou

reah a %ide audiene in a short amount o# time and at a humble ost(


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ave A Loo,

Individuals love %athin& videos$ so muh more beause 'ou ma'

inor"orate visual and audio elements %hih ma' e=ite emotions

and ma,e material interestin&( E-boo,s are so 'esterda' and have a

hard time ,ee"in& u" %ith videos %hih have been &ettin& better and

better(

Amon& the most use#ul sites out there is .ouTube - The %orld


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do%n at the bottom bo= o# 'our videos( This lets 'ou dra% tra##i to

'our site and %rite desri"tions about 'our videos(

.ouTube li,e%ise has that added advanta&e o# bein& o%ned b'Goo&le$ the lar&est searh en&ine in the %orld( 5eause o# that$

.ouTube


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Let all ma' be done instantl' via Camstasia(

Last but not least$ 'ou:ll need to si&n u" #or a .ouTube aount be#ore

'ou ma' be&in u"loadin& videos(

In short$ these tools %ill hel" 'ou "rodue sim"le 'et "o%er#ul videos

#or a;uirin& tra##i and ustomers$ as lon& as 'ou have &ood material

that 'our tar&et mar,et %ould en*o'(


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Cha"ter 6)hat About .our Audiene

'no"sis

A video is the "er#et "rodut #or an u"sell$ meanin& that beause 'ou

alread' sold somethin&$ the video ma' be somethin& related to 'our

"rodut but "ried even hi&her but &ive double the valueH

.ou have to ma,e it suh a %a' that it %ould be #oolish to &ive u"

suh an o""ortunit'( .our video "rodut ould be a video version o#

the "rodut #or a sli&htl' hi&her "rie$ or a massive video olletion

that om"lements the "rodut "ried hi&her than the "rodut(

Or$ 'ou mi&ht also sell 'our video as a onetime o##er FOTO and tell

the ustomer that the':ll never have the hane to &et this s"eial

o##er a&ain a#ter the' leave the site(

4illions are le#t on the table as mar,eters #ail to ta" into ba,ends #or

e=tra sales( o be&in reatin& 'our ba,end "roduts toda' utili+in&

videos but 'ou have to ma,e sure 'ou have the ri&ht audiene(


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)ho


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onsumer


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)hat About The Len&th

'no"sis

Amon& the "oints that 'ou have to bear in mind about 'our video is

that 'ou have to ,ee" it at a %ell-situated len&th( 3ideos that are too

brie# muh #ail to ma,e an im"ression on the vie%er(

5ut$ videos that &o on and on an bore the vie%er to death( ather

than a*olin& individuals into 'our business or to bu' somethin&$

these videos mi&ht atuall' ta,e them a%a'( )hen 'ou:re ma,in& a

video$ 'ou must not thin, onl' about %hat 'ou:re &oin& to "ut into it>

'ou li,e%ise have to onsider ho% muh o# it are 'ou &oin& to "ut in(

o% Lon&


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There:s nothin& li,e an ideal video len&th( It de"ends u"on the sort

o# video 'ou:re ma,in&( The thin& %or,s *ust li,e it does %ithmovies( Oasionall' 'ou do not mind movies that are lon&er than

t%o and a hal# hour beause the' hold 'our interest( All the same$

there are li,e%ise movies that are &reat onl' i# the':re short(

Consider those ation #li,s that ever'bod' loves to %ath so muh

- o 'ou thin, the':d have the same sort o# a""eal i# the' %ere

strethed on interminabl'D

The same sort o# lo&i a""lies to videos that 'ou utili+e #or

"romotin& 'our business( .es$ the "ro"ortionate time limits are

muh shorter here$ but the rationale is the same( Give individuals

somethin& interestin& or valuable and the' %on:t mind i# it is a tad

bit too lon&( Or else 'ou mi&ht ma,e a bree+' entertainer that

doesn:t last more than a minute(

Thou&h there are deidedl' no rules about the len&th o# video

mar,etin&$ the #ollo%in& are a #e% "oints that 'ou ma' %ant to

abide b'-

J I# 'ou:re ma,in& a #unn' advertisement$ do not ma,e it more

than a minute in len&th( On the Internet$ the rule is Kthe

shorter$ the #unnierK(

J I# 'ou:re revealin& somethin& s"eial throu&h 'our video - it


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mi&ht be a sna& in 'our om"etitor:s "rodut or somethin&

revolutionar' about 'our line o# business itsel# - do not rub it

in too muh( ust sa' %hatever 'ou %ish to sa' one and

re"eat it one at the end( As #ar as the len&th &oes$ strethin&it on the #ar side o# a minute dilutes the e##et( I# 'ou %ish to

&ive additional details$ "ut u" a di##erent video later on and

lin, it to this #irst one(

J I# 'ou:re &ivin& instrutions throu&h 'our video on usin&

'our "rodut$ 'ou:ll need to be as detailed as "ossible( )ith

instrutions$ a len&th o# about 6-7 minutes is a"t( trethin&

it on the #ar side o# this ma' "rove to be borin&(

J No headshot video must be more than a minute in len&th

unless 'ou:re &ettin& someone else to s"ea, #or 'ouH ust

s"ea, o# the ruial details out and ma,e more videos i# 'ou

%ish to instead o# ,ee"in& one lon& one(

Naturall'$ there are e=e"tions( I# 'ou thin, %hat 'ou are tellin& is

o# true value and %ill s"ur the interest o# the %ather$ &o on and

ma,e it lon&er(


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Cha"ter 8

4ista,es To Avoid

'no"sis

There:s one "rimar' ob*etive %ith 'our video - 'ou %ant it to reah

out to as man' individuals as "ossible( The tehni;ue o# doin& this is

throu&h searh en&ine o"timi+ation( The ma*or hun, o# the

individuals %ho are &oin& to %ath 'our video are &oin& to be those

that have ome there b' searh en&ine results(

o%ever ho% %ill the searh en&ines ran, 'our videoD In short -

videos that are better searh en&ine o"timi+ed %ill ran, hi&her on the

searh en&ines( No% ho% do 'ou searh en&ine o"timi+e a videoD

Thou&h there:s no tehni;ue to alter the reall' ontent o# the video toma,e it &ood #or EO$ there:s de#initel' the o"tion o# o"timi+in& the

te=t "art that &oes %ith the video$ %hih inludes the title and the

desri"tion( .ou have to s'stematiall' %or, the title and the

desri"tion so that 'our video *um"s hi&her on the searh en&ine

results(


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Great In#o

ere are a #e% ti"s that 'ou ma' use-

esearh Me'%ords and inlude the 5est Ones in the 3ideo Title

.ou ma' use tools li,e Goo&le u&&est or Overture to disover

%hat "hrases individuals are utili+in& %hen the':re searhin& stu##

related to 'our business on the Internet( )ith Goo&le u&&est$ 'ou

&et su&&estions %hile 'ou t'"e( )ith Overture$ 'ou ma' also

disover the number o# individuals %ho have searhed #or ertain

in#ormation in the urrent month and the last month(

9tili+e these ,e'%ords in the title o# 'our video( As these ,e'%ords

are "o"ular$ the searh en&ines are on the loo,out #or them too$

and onseutivel'$ the':ll ran, 'our video hi&her(

9se 5randin& in the 3ideo Title

on:t miss out on this hane( .ou ma' ma,e a brand o# 'oursel#

to "romote 'our videos over the Internet( On most video sites$ 'ou

are able to ma,e a hannel %here 'ou "ut in 'our videos( .ou ma'&ive a name to this hannel(

ere is %here 'ou ma' do some brandin&( Name the hannel %ith

'our o%n name( As 'our videos &et more and more "o"ular$ 'our


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hannel %ill &et "o"ular too and soon enou&h 'our name %ill

beome searhable on the Internet strai&hta%a'( )hat 'ou do %ith

'our name$ 'ou ma' also do %ith the name o# 'our business

venture(

earh En&ine O"timi+e the 3ideo esri"tion

.ou ma' inlude "o"ular ,e'%ords in the desri"tion so that it:s

ra%led better b' the searh en&ine s"iders( Mee" the desri"tion

short ho%ever inlude the ,e'%ords so that the' don:t loo, stu##ed

and still onve' to the vie%er %hat the video ontains(

3ideos ma' be a &reat %a' to &ro% 'our business #ast$ %hen

utili+ed ri&ht( o%ever i# 'ou ommit these ommon video "it#alls$

'our business stands more to lose than to &ain so be are#ul( Che,

out these ommon mista,es no%

Not levera&in& on ommunities( There are "o%er#ul ommunities

on %eb sites li,e .ouTube that allo% individuals to omment on

videos$ share and ta,e "art in onversation and subsribe to

videos( .ou ou&ht to a"itali+e on this ommunit'( .ou have to &et

involved in the ommunit' and sho% the other users that 'ou are

about them(

Not ta""in& into other video sharin& ommunities( .ouTube is the

lar&est> ho%ever there are other bi& video ommunities li,e

4etaCa#e and 3imeo( I# 'ou #ail to ta" into these ommunities$


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'ou


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In summar'$ videos are an e=e"tional "o%er#ul tool #or hel"in& 'ou

&ro% 'our online business in a lot o# as"ets(

ome %asn


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Cli, Aere1 htt"1&uideri&ht&rou"(om3ideo-Tra##i-Aadem'


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Cli, Aere1 htt"1&uideri&ht&rou"(omGodadd'

Cli, Aere1 htt"1&uideri&ht&rou"(omost&ator

Cli, Aere1 htt"1&uideri&ht&rou"(omNameChea"

Cli, Aere1 htt"1&uideri&ht&rou"(om2oialAdr

Cli, Aere1 htt"1&uideri&ht&rou"(omTra##i)ave


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Cli, Aere1 htt"1&uideri&ht&rou"(omImnia4ail


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Cli, ere htt"&uideri&ht&rou"(omQa++le5a,Tohooltore

Cli, ere htt"&uideri&ht&rou"(omQa++leCardha"estore

Cli, ere htt"&uideri&ht&rou"(omQa++leCreateCustomTshirtstore

Cli, ere htt"&uideri&ht&rou"(omQa++leCustomi+eItAlltore

Cli, ere htt"&uideri&ht&rou"(omQa++leisne's0ro+entore

Cli, ere htt"&uideri&ht&rou"(omQa++leGraduationInvitationstore

Cli, ere htt"&uideri&ht&rou"(omQa++leInternationaltores


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Cli, ere htt"&uideri&ht&rou"(omQa++leiPhone8CasesPreordertore

Cli, ere htt"&uideri&ht&rou"(omQa++leaveTheatetore

Cli, ere htt"&uideri&ht&rou"(omQa++leaveTheate4a&netstore

Cli, ere htt"&uideri&ht&rou"(omQa++le)ra""edCanvastore

Cli, ere htt"&uideri&ht&rou"(omQa++leGi#tCentertore

Cli, ere htt"&uideri&ht&rou"(omQa++leho"AndCreateIn9A


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