Video Trailer Erasmus Mundus Transnational...

Video Trailer Erasmus Mundus

Transnational Competition

Video Trailer Erasmus Mundus Students Transnational Competition

Competition Rules and Annexes

INTRODUCTION TuBEMATES is a two-year European project funded by the Erasmus Mundus (EM) Programme, Action 3. It is aimed at promoting the European Higher Education, the intercultural exchange and mutual dialogue through an innovative and dynamic multimedia strategy where the Erasmus Mundus students are the main protagonists of the stage. In order to highlight the added value of EM experience among students of European and Third Country Higher Education Institutions and Enterprises business world, a Transnational Video Trailer Competition has been just launched! Through short dynamic videos EM students are asked to:

contribute with real life trailers to disseminate the added value of Erasmus Mundus;

promote mutual understanding and enrichment between different cultures; provide precious information and suggestions to forthcoming EM Students

(Foreign University life, local habits, cultural background, language tips, etc..); promote themself and the added value of foreign experience in the labour

market among enterprises and business world; promote their culture and perspective through such video trailer recording it

in English and in national language.

Thanks to this captivating transnational venture, European and Third Country EM Students will be able to increase important transversal skills, essential in this changeable uncertain economic and political scenario. Competition will therefore reinforce key competences such as:

social and civic competences; sense of initiative and entrepreneurship; cultural awareness and expression; language, digital and English skills.



WHO CAN PARTICIPATE? Actual Erasmus Mundus Students who are at the moment involved in the EM Programme with an experience of study abroad/mobility (Action1, Action 2); Previous Erasmus Mundus Students who joined the EM experience of study abroad/mobility in the past (Action1, Action 2). There is no a limited number of participants.

HOW DOES IT WORK?

If you comply with the aforementioned requirements and if you wish to submit your video and join the Competition, please follow the next steps:

1) Upload your video trailer in YouTube (www.youtube.com) according to the Instructions for uploading (Annex 1) REMEMBER TO include in the TITLE or in the DESCRIPTION when you upload the video the reference “tuBEMATES ERASMUS MUNDUS COMPETITION”;

2) fill the Competition Application Form (Annex 2) or: 9 online at the following link

https://docs.google.com/forms/d/1SC1zGEqJTznMt1zWqDlnne_qJJwypReqjdrQHbNMvBY/viewform

9 or by email, sending to Open University Guglielmo Marconi (USGM), Mr Roberto Favaroni [email protected], the Tutor of the Competition.

Remember to specify the link to see the video in YouTube as asked in the application form.

DEADLINE FOR APPLICATION Application Form should be received by the 30th of June 2014.

WHAT THE VIDEO TRAILER WILL BE ABOUT? Erasmus Mundus Students have to record in their own perspective and cultural sensitiveness their experience within Erasmus Mundus (EM) Programme: Master, Doctorate (Action1 of EM Programme) or Partnerships (Action 2 of EM Programme). Real life attractive trailers will provide information on lesson learnt from such EM mobility. Language of video could be English or National language. All videos, in fact, could be narrated in English and subtitled with the national languages or vice versa.

http://www.youtube.com/



mailto:[email protected]



The video has to respect technical features and Copyright issues, please see the reference stated by YouTube (available in all languages). Students will authorize the publication of their video in all tuBEMATES dissemination channels (project website, video sharing community, social network account, etc..). Students can exploit the Methodology of Digital Story Telling (DST). It could be used as an attractive way to promote both transnational studies and added value of EM programme with other students as well as supporting their personal and professional growths, self-promotion attitude and employability earnings (see Annex 4 Guideline on Digital Storytelling and video editing).

Other videos not eligible for the competition, if coherent with tuBEMATES project aims, and addressed to promote the intercultural exchange experience, will be evaluated and published in the tuBEMATES Video Sharing Community.

COMPETITION SCHEDULE

15th January 2014 Phase 1:

Start of Competition! Students upload videos Judges’ Ongoing Individual Assessment

Students start uploading their videos and send Application Forms to USGM; USGM every month send Application Forms and videos received to the Judges Board to ensure an ongoing assessment of the Videos; Each Judge assess each video according to the Evaluation Grid (Annex 3), each partners organisation provides a unique score for each video.

30th June 2014 Phase 2:

End of Competition! Judges’ Plenary Assessment

Judges Board will discuss and compare all the scores defined for each video in order to declare the winner.

30th July 2014 Phase 3:

Declaration of Winner! Publication of Results



ASSESSMENT CRITERIA The Open University Guglielmo Marconi (USGM) will collect all the application forms received and distribute to the Judges Board in order to ensure a plenary assessment. Each partners organisation will provide a unique score for each video assessed. If there will be more judges in one partner organisation to assess the videos, a unique score has to be agreed for each video. Finally one score is delivered by each partners organisation for each video. The Judges Board will evaluate each video, firstly checking if student affectively joins or joined EM programme. If the author of the video is/was no an Erasmus Mundus Student, he/she cannot join the Competition. Later according to an Assessment Grid we asks Judges board to evaluate through a scale from 1 (very poor) to 5 (Excellent) the following aspects:

Complying with access requirement for video content (if the Students has effectively developed a video which describe the Erasmus Mundus Experience);

Assessment of overall quality of video; Assessment of overall creativity expressed in the video (give special attention

to content and technical applications); Assessment of Original perspective and Point of view; Quality of communication of the message; Assessment of Transnational Added Value; Web audience impact (home many views has been received in the web being

published in YouTube and Video Sharing Community); Additional Criterion (each partner organisation can add one personal criterion

to reward).

PUBLICATION OF RESULTS At latest on 30th July 2014 the winner student will be declared and the results will be published in the project website and in the Video Sharing Community. The winner will be informed about results and modality to receive the award. Results will be disseminated in project social network accounts and through all partners Networks/projects/business.



AWARD Winner Erasmus Mundus student will win a mobility (travel costs) to visit an Higher Education Institution (in Europe or in Asia) and establish linkages for further studies/research collaborations. In particular:

If an EM Third Country student will win the Competition, He/she will receive a travel paid to an European University.

If an EM European student will win the Competition, He/she will receive a travel paid to an Asian University.

Winner student will be also invited to the final conference to present its trailer and his/her EM experience.

JUDGES LISTS

Representatives from each partner organisation of tuBEMATES project will chair the Judge Board. One score for each video is delivered by each partner organisation.

Begoña Gros, Josep Serra Bobe, Universitat de Barcelona, Spain Ralph Aschemann, Karl-Franzens-Universität Graz, Austria Mr Roberto Favaroni, Ms Ilaria Reggiani, Università degli Studi Guglielmo

Marconi, Italy Yves Caubet, Université de POITIERS, France Kumiko Haba, Aoyama Gakuin University, Japan Supreedee Rittironk, Pattama Suwunpukdee, Thammasat University, Thailand Nguyen Phu Khanh, Thu Thai Linh, HANOI University of Science and

Technology, Vietnam.



ANNEX 1 INSTRUCTIONS FOR UPLOADING VIDEO TRAILER

SIGN UP FOR AN ACCOUNT ON YOUTUBE

In order to Join the tuBEMATES Competition, you have to upload the video in YouTube Channel. The video trailer will be assessed by judges board and the web audience.

REMEMBER TO include in the TITLE or in the DESCRIPTION the sentence “tuBEMATES ERASMUS MUNDUS COMPETITION”.

To upload your video, you have to Sign up for an account on YouTube. To sign up, click SIGN IN in the upper right corner of YouTube. Then follow the steps below depending on whether you have a Google Account.

If You already have a Google Account Just sign in with your Google Account email address and password. If You don't have a Google Account Click Create Account. You can then enter some basic information to create your



new Google Account. You'll be asked to create a Google username when signing up. This is for your new Gmail email address only – it will not be your public name on YouTube. Once you've finished setting up your Google Account, click Back to YouTube to get started with your new account. After you sign up for YouTube, you can take advantage of many YouTube features, including Like, Subscribe, Favorites, Watch Later and Watch History. YouTube will also be able to personalize video recommendations based on the videos you’ve liked and your subscriptions. If you'd like to upload your own videos, comment on videos, or create playlists, you can create a Channel.

UPLOAD A VIDEO ON YOUTUBE

When you enter in YouTube with your account, select the icon in the upper side of the window named UPLOAD. Click Select files to upload to select the video and upload it.

By uploading, you acknowledge that your use of YouTube is subject to the Terms of Service and Community Guidelines. Please be sure not to violate others' copyright or privacy rights. If you need more information please visit the Guideline page provided by YouTube (available in all languages) https://support.google.com/youtube/?hl=en#topic=3024169

https://support.google.com/youtube/?hl=en#topic=3024169



ANNEX 2 APPLICATION FORM

TuBEMATES is aimed at promoting the European Higher Education, the intercultural exchange and mutual dialogue through an innovative and dynamic multimedia strategy where the Erasmus Mundus students are the main protagonists of the stage. In order to highlight the added value of Erasmus Mundus experience among students of European and Asian Higher Education Institutions and Enterprises business world, a Transnational Video Trailer Competition has just launched! Through dynamic videos EM students will:

- contribute with real life trailers to disseminate the added value of Erasmus Mundus; - promote mutual understanding and enrichment between different cultures; - provide precious information and suggestions to forthcoming EM Students (Foreign University life,

local habits, cultural background, language tips, etc..); - promote themself and the added value of foreign experience in the labour market among enterprises

and business world; - promote their culture and perspective through such video trailer recording it in English and in national

language. To apply, please complete this application form or ONLINE to the following link https://docs.google.com/forms/d/1SC1zGEqJTznMt1zWqDlnne_qJJwypReqjdrQHbNMvBY/viewform or send the Application form by EMAIL to Mr Roberto Favaroni [email protected] DEADLINE for APPLICATIONS 30 JUNE 2014 The fields with * are mandatory. Contacts details Last Name * First name * Date of birth * Education Level* (Higher Qualification) Email * Country * Erasmus Mundus Experience Year/s of mobility* Name of visited University/Universities*

Country/Countries of visited University/Universities *

Number of months spent in visited University/Universities *

Comments on this Experience Video Trailer Details: Title of video* Length of video* (minutes) Description of Content* Link to see the video in YouTube* Why it should it be the winner video trailer?* I authorize the publication of the video in all tuBEMATES Dissemination Channels (i.e. Project Website, Video Sharing Community, Facebook Page) YES (Compulsory for Competition ) □ NO □


mailto:[email protected]



ANNEX 3 EVALUATION GRID

Each partner organisation will provide a unique score for each video assessed. If there will be more judges in one partner organisation to assess the videos, a unique score has to be agreed for each video. Finally one score is delivered by each partners organisation for each video. The Judges Board will evaluate each video according to an Assessment Grid which ask to evaluate through a scale from 1 (very poor) to 5 (Excellent) the following aspects: General Information Name of Judge/s Name of Partner Organization

Title of the Video Name of the Author Link in YouTube Date of the Evaluation

Criteria Complying with access requirements for individual participation (if Student effectively joins or joined EM programme)

YES NO

Rating scale: 1 (poor), 2 (fair), 2 (good), 3 (very good), 5 (excellent) 1 2 3 4 5

Complying with access requirements for video content (if the Students has effectively developed a video which describe the Erasmus Mundus Experience)

Assessment of overall quality of video Assessment of overall creativity expressed in the video (give special attention to content and technical applications)

Assessment of Original perspective and Point of view Quality of communication of the message Assessment of Transnational Added Value Web audience impact (home many views has been received in the web being published in YouTube and Video Sharing Community)

Additional Criterion (each partner organisation can add one personal criterion to reward) FINAL SCORE assigned to VIDEO

Assessment Report: few lines to explain the Evaluation (optional)



ANNEX 4 GUIDELINE ON DIGITAL STORYTELLING

Students can produce their videos in the way they prefer. One of the methodology that could be used to produce the outcome is the Digital Storytelling. The Digital Storytelling (from here on DST) technique is a common language that help people tell their own 'true stories' in a compelling and emotionally engaging form. Short stories, made with a video-camera and a computer, could overstep national borders and improve the mutual understanding and awareness. Storytelling in the 21st Century involves approaches to media creation that integrates image, sound, text, and moving image. The starting point to multi-modal literacy is Digital Storytelling, the creation of a 2-3 minute film using a recorded text, and a selection of moving or still images edited in a computer software video editing program. The next lines could be useful to approach to story, and working with various tools to assist you in producing your first digital story. Each step will explore prompts for creative writing, editing your writing for digital storytelling, organizing your images a storyboard, recording your voiceover, and editing and exporting the video. Usually (but not compulsory) the limitation on the story is that the script can be no longer than 200 words, with no more than 10 images to illustrate the story. The six steps are:

Step 1 - Your Story Idea Step 2 - Feedback and Revision Step 3 - Finding Images Step 4 - Storyboard and Final Script Step 5 - Recording Voice Step 6 - Editing Video

Viewing Digital Stories The following sites are great places to begin to learn about Digital Storytelling around the world. Great examples can be found on the web from many places, here are four good sites to begin your research. Online Resources Center for Digital Storytelling http://storycenter.squarespace.com/storage/cookbook.pdf

Untold Stories

http://storycenter.squarespace.com/storage/cookbook.pdf



http://www.untoldstories.eu

BBC Digital Storytelling http://www.bbc.co.uk/digitalstorytelling

Stories for Change http://www.storiesforchange.net

Step 1 - Your Story Idea The hardest part of making a digital story is finding what story you want to tell, and completing a successful draft of your story. The goal is to complete a first draft of a story of 300 words. We find many people have a difficult time starting a story. To make it simple, you could write a little booklet to create a story of about 300 words, so it automatically helps you to think about a story length that is a good start for a digital story. Try and force yourself to just jump into writing for each prompt, do not overthink the idea, just start with what first comes. Also, set a short time limit for writing, eight minutes is perfect. Read the prompts, then start writing. Storytelling is about a time and place, a scene, where you bring us into a specific event with descriptive words, dialogue and a sense of action. Try not to write about context or provide background before writing about the scene.

Step 2 - Feedback and Revision As you move to the next step of the process, we want to consider both the initial writing, as well as your final product, a short movie. A group process, the story circle, can assist in the process of editing and preparing your story as a narration of a short film. Owning Your Insight: Stories are about experience, but they are told to help you as the storyteller, and your audience, to consider a specific new knowledge, or understanding, you have about the subject in your story. As you consider your story, from choosing one of the prompt stories, or from a new idea that has emerged. Which story would you think communicates a strong message about your experience? The story can help move you to a new awareness or understanding. Seeing Your Story: You have to consider the role of images in the story. Will the images provide constrasting meaning to the story? Some pictures “illustrate” what is being said, but some pictures may be only implicitly, or metaphorically related to the story.

http://www.untoldstories.eu/

http://www.bbc.co.uk/digitalstorytelling

http://www.storiesforchange.net/



Hearing Your Story: Try reading your writing and investigate which is the target of your story (a friend? a family? a stranger?). Think about how the words can be spoken, and what you know would be the natural way you would express yourself about the experience. Integrating Your Story: it is appropriate to consider even from the beginning how image and word can allow you to simplify your writing. Ask yourself, if an image can tell something powerful about the time and place of a story. The idea is the 200 word final script needs to be rich, and the selection of images needs to be powerful. Story Circle Process: In the online community of this process, you will form into small teams of storytellers to share scripts and get feedback. Whether you meet by Skype or sit down at a table together, organize the feedback for an equal amount of time (15 minutes each). The way to understand the story circle is as a first opportunity for an audience for the story idea, and to hear what other people think about your story. Make sure to choose one person to lead the story circle, and to maintain the focus of the discussion on the process of improving the story for the storyteller.

Step 3 - Finding Images For many of us, drawing, using archival image and document, and shooting one’s own photographs or video is our path into storytelling. Explore image as part of the next phase of finalizing your written script. By expressing a concept through metaphor, you allow the audience to explore your words and images as a dynamic tension. From the technical side, the important thing is to remember to keep your images large enough resolution for Digital Storytelling. Resolution is measured either by pixels or by pixels per inch/dots per inch. The easiest thing to remember is never to use images below a pixel resolution where the width and height add together to less than 1000 pixels. 500w x 500h = good. 200w x 300h = bad.

Step 4 - Creating a Storyboard, Completing Your Script Planning and hard work are made most efficient through working through exactly how each image will be used in the story, and that you have considered every image, before you complete your script. Storyboards can be made in a word processor or a piece of paper simply by creating two columns on your page, with one side your script and the other something to indicate your story.



Example: There is a picture of my mother that I always keep with me. Picture of Mom as child on moon

It is a curious photo, because in most photos I always imagine that people pose for the future, but in this time, this moment, this photograph, I feel like she is searching for her past.

Picture of Mom by sea

Across oceans and between cultures, I think back to who she was as a girl, a young woman, a doctor, a wife and a mother.

Picture of Mom and her mom on fish Picture of girls, sister/brother, doctor, video of wife, and at hospital with me

Step 5 - Recording Voice

Storytelling is a performance art. But a successful recording is critical to the success of the digital storytelling project. As a listener, you will forgive people their choices of visual material, but if they are struggling to hear your voice, or have a sense that you are not comfortable reading the text, it becomes easy to lose interest or focus on what is being said, and the emotions or ideas that are being presented. Here we suggest you focus on finding the most quiet room, with the best microphone available that can plug into your computer, and to use the easiest way for you to record, either the built in Sound Recorder, or the freeware, Audacity, to record and save your voiceover.



Step 6 - Editing Video

As much of this lesson depends on your computer environment and operating system our focus is on an active check list. This guide starts with helping you determine if your PC is ready and capable of making a digital story. 1. Check to see what version of Windows is on your PC. To find out how to do this, follow the steps here: http://windows.microsoft.com/en-us/windows7/help/which-version-of-the-windows-operating-system-am-i-running 2. Download the version of Windows Movie Maker that matches the version of Windows that you are currently running: http://windows.microsoft.com/en-US/windows/downloads/get-movie-maker 3. Hook up a microphone to your PC (either a USB microphone or one that plugs into the line-in jack). 4. Open up Windows Movie Maker. Follow this tutorial for recording yourself reading your story into the software: Movie Maker2: http://www.windowsmoviemakers.net/Tutorials/HowToAddNarration.aspx Windows Live Movie Maker: http://www.youtube.com/watch?v=ZJQQHuGR6_I 5. Follow the directions in the following tutorials for putting together the rest of your digital story, including how to add pictures or video clips, how to fade between pictures, how to zoom or pan on pictures and how to add titles: Windows Movie Maker - http://storiesforchange.net/sites/default/files/YearUp_MovieMaker.pdf Windows Live Movie Maker - http://download.microsoft.com/download/D/F/0/DF087781-EDEF-45E1-9FAA-18FE7CD1E7E3/digitalstorytellingebook.pdf There is another simple tool to edit videos: YOUTUBE video editor http://www.youtube.com/editor

http://windows.microsoft.com/en-us/windows7/help/which-version-of-the-windows-operating-system-am-i-running

http://windows.microsoft.com/en-us/windows7/help/which-version-of-the-windows-operating-system-am-i-running

http://www.windowsmoviemakers.net/Tutorials/HowToAddNarration.aspx

http://www.youtube.com/watch?v=ZJQQHuGR6_I

http://download.microsoft.com/download/D/F/0/DF087781-EDEF-45E1-9FAA-18FE7CD1E7E3/digitalstorytellingebook.pdf

http://download.microsoft.com/download/D/F/0/DF087781-EDEF-45E1-9FAA-18FE7CD1E7E3/digitalstorytellingebook.pdf

http://www.youtube.com/editor

This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

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