Video SEO & Promotion Secret Tips – A Report with Personal Experiments

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Transcript of Video SEO & Promotion Secret Tips – A Report with Personal Experiments

  1. 1. By Kushal BiswasFree Powerpoint TemplatesPage 1
  2. 2. Why Video SEO ? Increases conversion rates of visitors to your website by driving targeted traffic. Gateway of new potential clients and customers Creating instant brand awareness online Announce discounts and offers with all bells and whistles Increases the visibility of websites in search results lightning fast Free Powerpoint Templates Page 2
  3. 3. Why Video SEO?Video in Social Networking sites & video submission sites etc.Internet UsersYour SiteFree Powerpoint TemplatesPage 3
  4. 4. Why Video SEO? Video SEO helps to gain good search engine ranking for competitive keywords & organic traffic will be increasedFree Powerpoint TemplatesPage 4
  5. 5. Video SEO ProcessHow To Talk With PC By a Notepad | XP & Computer Tips - Simple XP tips to talk with your PC by a notepad without any softwareIn 1 weekFree Powerpoint TemplatesPage 5
  6. 6. Video SEO ProcessVideo On page Optimization Video Submission Video Promotion SEO for webpage containing the videoFree Powerpoint TemplatesPage 6
  7. 7. Video on page optimization 1 . Keyword analysis for video - to identify right keywords for Title & description of video necessary at the stage of submissions 2. Title & description optimization for video - will be used in the time of all submissions in video search engines, video bookmarking sites, local listing sites. 3. Meta tags optimization for the webpage containing the video 4. Video thumbnail creation to promote the videoFree Powerpoint TemplatesPage 7
  8. 8. Video on page optimization 1 . Keyword analysis & Title & description optimization for video Title should be written with analyzed targeted keywords and it is best to keep title between 60-65 characters ( with spaces ) Description also should be written with targeted keywords and it is best to keep description between 160-165 characters ( with spaces )Video Title Example : How To Talk With PC How To Talk With PC By a Notepad | XP & Computer Tips How To Talk With PC Notepad Tips PC Tips Computer TipsFree Powerpoint TemplatesPage 8
  9. 9. Video on page optimization Video Description : Video description in YouTube will also appear in Google search result. So video description is mandatory and should be written with targeted keywords.Video with description will appear like this in Google search result:Video without Description will appear like this in Google search result:Free Powerpoint TemplatesPage 9
  10. 10. Video on page optimization Video Thumbnail : A good video thumbnail is important to increase attraction towards the video. Video thumbnail can play an important role in these areasYoutube Search ResultYoutube Related VideoSocial Networking SitesGoogle Search ResultFree Powerpoint TemplatesPage 10
  11. 11. Video SEO ProcessVideo On page Optimization Video Submission Video Promotion SEO for webpage containing the videoFree Powerpoint TemplatesPage 11
  12. 12. Video Submission Video submission to most popular video search engines like Youtube, Dailymotion Google video etc. Video bookmarking - in sites like myvidster, metacafe etc.Submission into local listing sites & posting classified ads - in sites like yellowbook.com, craigslist.comFree Powerpoint TemplatesPage 12
  13. 13. Video SEO ProcessVideo On page Optimization Video Submission Video Promotion SEO for webpage containing the videoFree Powerpoint TemplatesPage 13
  14. 14. Video Promotion Social networking Facebook - Video Links should be posted as status from profile and in related groups of facebook Twitter - Video Links should be posted as status Google Plus - Video Links should be posted as status Linkedin - Video Links should be posted as status from profile and in related groups of linkedin Free Powerpoint TemplatesPage 14
  15. 15. Video Promotion YouTube marketing & promotion - Marketing through YouTube52%Commenting on other videos with own video link Video commenting on other related videosYouTube channel creation, Design & maintenance YouTube channel subscriber increasing Free Powerpoint Templates Page 15
  16. 16. Video Promotion Others Promotional Strategies - Marketing through YouTube Creating web 2.0 blogs - in sites like wordpress.com, blogger.com to promote the video Social bookmarking for the created blogs in - digg.com, stumbleupon.com etc Article submission Articles (related to video) with video link should be posted in high traffic article submission sitesFree Powerpoint TemplatesPage 16
  17. 17. Video SEO ProcessVideo On page Optimization Video Submission Video Promotion SEO for webpage containing the videoFree Powerpoint TemplatesPage 17
  18. 18. SEO for webpage containing the video Webpage creation - one page for the video to be added in the website Keyword analysis for the webpage containing the video Meta tags optimization for the webpage containing the video Directory submission for the webpage containing the video Social bookmaking for the webpage containing the video Link exchanging for the webpage containing the video Blog commenting for the webpage containing the video Video sitemap creation & submission for Google, Bing & YahooFree Powerpoint TemplatesPage 18
  19. 19. SEO for webpage containing the video Video sitemap creationRules : Video content includes web pages which embed video, URLs to players for video, or the URLs of raw video content hosted on your site. If Google cannot discover video content at the URLs you provide, those records will be ignored by Googlebot.Each URL entry must contain the following information: - Title - Description - Play page URL - Thumbnail URL - Raw video file location and/or the player URL (SWF)Free Powerpoint TemplatesPage 19
  20. 20. SEO for webpage containing the video Video sitemap Sample urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1"> http://www.example.com/videos/some_video_landing_page.htmlhttp://www.example.com/thumbs/123.jpgYour video titleYour video descriptionhttp://www.example.com/video123.flv http://www.example.com/videoplayer.swf? video=1236002013-11-05T19:20:30+08:004.2123452011-11-05T19:20:30+08:00your video tagyour video tag 2your video categoryyesIE GB US CAhttp://cooking.example.com1.99yesGrillyMcGrillerson noFree Powerpoint TemplatesPage 20
  21. 21. The EndVideo On page Optimization Video Submission Video Promotion SEO for webpage containing the videoFacebook : http://www.facebook.com/kushalbiswas Twitter : https://twitter.com/kushalthedude Pinterest : https://pinterest.com/kushalbiswas/ Linkedin : http://in.linkedin.com/in/kushalbiswas Google Plus : https://plus.google.com/u/0/+KushalBiswas Blog: http://techtipsportal.com/ http://revenuel.com/ You can contact me to get Latest Digital Marketing news and tipsFree Powerpoint TemplatesPage 21