Video SEO & Promotion Secret Tips – A Report with Personal Experiments

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By Kushal Biswas


Why Video SEO ?

Increases conversion rates of visitors to your website by driving targeted traffic.

Gateway of new potential clients and customers

Creating instant brand awareness online

Announce discounts and offers with all bells and whistles

Increases the visibility of websites in search results lightning fast


Why Video SEO?

Internet Users

Video in Social Networking sites & video submission sites etc.

Your Site


Why Video SEO?

Video SEO helps to gain good search engine ranking for competitive keywords & organic traffic will be increased


Video SEO Process

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- Simple XP tips to talk with your PC by a notepad without any software

In 1 week


Video SEO Process

Video On page Optimization

Video Submission

Video Promotion

SEO for webpage containing the video


Video on page optimization

1 . Keyword analysis for video - to identify right keywords for Title & description of video necessary at the stage of submissions

2. Title & description optimization for video - will be used in the time of all submissions in video search engines, video bookmarking sites, local listing sites.

3. Meta tags optimization for the webpage containing the video

4. Video thumbnail creation to promote the video



1 . Keyword analysis & Title & description optimization for video Title should be written with analyzed targeted keywords and it is best to keep title between 60-65 characters ( with spaces )

Description also should be written with targeted keywords and it is best to keep description between 160-165 characters ( with spaces )

Video Title Example :

How To Talk With PC

How To Talk With PC By a Notepad | XP & Computer Tips

How To Talk With PC

Notepad Tips

PC Tips

Computer Tips



Video Description :Video description in YouTube will also appear in Google search result. So video description is mandatory and should be written with targeted keywords.

Video with description will appear like this in Google search result:

Video without Description will appear like this in Google search result:



Video Thumbnail :A good video thumbnail is important to increase attraction towards the video.

Video thumbnail can play an important role in these areas

Youtube Search Result Youtube Related Video Social Networking Sites

Google Search Result


Video SEO Process


Video Submission

Video Promotion



Video Submission

Video submission to most popular video search engines like Youtube, Dailymotion Google video etc.

Video bookmarking - in sites like myvidster, metacafe etc.

Submission into local listing sites & posting classified ads - in sites like yellowbook.com, craigslist.com


Video SEO Process


Video Submission

Video Promotion



Video Promotion

Social networking

Facebook - Video Links should be posted as status from profile and in related groups of facebook

Twitter - Video Links should be posted as status

Google Plus - Video Links should be posted as status

Linkedin - Video Links should be posted as status from profile and in related groups of linkedin


Video Promotion

YouTube marketing & promotion - Marketing through YouTube

Commenting on other videos with own video link

Video commenting on other related videos

52%

YouTube channel creation, Design & maintenance

YouTube channel subscriber increasing


Video Promotion

Others Promotional Strategies - Marketing through YouTube

Creating web 2.0 blogs - in sites like wordpress.com, blogger.com to promote the video

Social bookmarking for the created blogs in - digg.com, stumbleupon.com etc

Article submission – Articles (related to video) with video link should be posted in high traffic article submission sites


Video SEO Process


Video Submission

Video Promotion




Webpage creation - one page for the video to be added in the website

Keyword analysis for the webpage containing the video

Meta tags optimization for the webpage containing the video

Directory submission for the webpage containing the video

Social bookmaking for the webpage containing the video

Link exchanging for the webpage containing the video

Blog commenting for the webpage containing the video

Video sitemap creation & submission for Google, Bing & Yahoo



Video sitemap creation

Rules :

Video content includes web pages which embed video, URLs to players for video, or the URLs of raw video content hosted on your site. If Google cannot discover video content at the URLs you provide, those records will be ignored by Googlebot.

Each URL entry must contain the following information: - Title - Description - Play page URL - Thumbnail URL - Raw video file location and/or the player URL (SWF)



Video sitemap Sample

urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1"> <url> <loc>http://www.example.com/videos/some_video_landing_page.html</loc> <video:video> <video:thumbnail_loc>http://www.example.com/thumbs/123.jpg</video:thumbnail_loc> <video:title>Your video title</video:title> <video:description>Your video description</video:description> <video:content_loc>http://www.example.com/video123.flv</video:content_loc> <video:player_loc allow_embed="yes" autoplay="ap=1"> http://www.example.com/videoplayer.swf?video=123</video:player_loc> <video:duration>600</video:duration> <video:expiration_date>2013-11-05T19:20:30+08:00</video:expiration_date> <video:rating>4.2</video:rating> <video:view_count>12345</video:view_count> <video:publication_date>2011-11-05T19:20:30+08:00</video:publication_date> <video:tag>your video tag</video:tag> <video:tag>your video tag 2</video:tag> <video:category>your video category</video:category> <video:family_friendly>yes</video:family_friendly> <video:restriction relationship="allow">IE GB US CA</video:restriction> <video:gallery_loc title="Cooking Videos">http://cooking.example.com</video:gallery_loc> <video:price currency="EUR">1.99</video:price> <video:requires_subscription>yes</video:requires_subscription> <video:uploader info="http://www.example.com/users/grillymcgrillerson">GrillyMcGrillerson </video:uploader> <video:live>no</video:live> </video:video> </url> </urlset>


The End


Video Submission

Video Promotion


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Video SEO & Promotion Secret Tips – A Report with Personal Experiments

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