[Video SEO] Let's Talk About Videos
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Let’s Talk About Videos
Video Strategy 08. 09 . 14
How can we perform with different video platforms
YouTube is the most powerful video platform that we have nowadays and contemplates: a search engine, a hosting service, an advertising platform, a social network, and a community site
But are we using all the potential of this platform? And is YouTube the right choice for our actual strategy and content?
It’s important to know what are the consumers intentions on whatch a video on YouTube...
- People don’t go to YouTube to find products or services to buy
- They don’t go there to get news, restaurant recommendations, or travel directions
- They go there for one reason - to watch a video, with the goal of finding something informative or entertaining
CONSUMER INTENTIONS
Source:http://goo.gl/c3RGBi
And to perform well in Google and YouTube search, it’s needed to generate engagement (shares, subscriptions and engaged views)
To reach this engagement we must create content with this “YouTube context” in mind
Video Strategy
When we talk about Video Strategy we have two objectives in mind: conversion or brand awareness
And it is extremely important to make video content focused on ONE of this objectives
- When the content is heavily “product focused” and the videos only really make sense in the context of users who are, at least, initially familiar with your business and are therefore part of the way through a conversion funnel, it might not make the best video content
Source:http://goo.gl/c3RGBi
When is YouTube not the appropriate platform for my videos?
- When you wish to get video rich snippets for any commercially focused page on your site. YouTube videos will often outrank your site in universal search, which cannibalises your potential traffic and splitting potential link equity between YouTube and your site
Source:http://goo.gl/c3RGBi
When is YouTube not the appropriate platform for my videos?
- When your main goal is to build links or social shares directly back to pages on your own site through video embeds. Embedded YouTube videos only link back to YouTube
When is YouTube not the appropriate platform for my videos?
Source:http://goo.gl/c3RGBi
To meet these strategic needs that exists the Secure Hosting Solutions
- Better analytics, tracking and integration with marketing software e.g. Hubspot, Marketo
- More customizable video players and CTAs
- Ensure links and social shares point back to your site to drive traffic and improve overall site SEO
WHY SECURE HOSTING?
Source:http://goo.gl/Fx7vtv
Wistia is one of the existing secure hosting platforms in the market and one of the most recommend too
It has a lot of functionalities…
The use of this kind of third-party tool is based on the goals of our strategy!
To help us to choose when use only YouTube or Wistia, we can follow this schema from Distilled
Source:http://goo.gl/Fx7vtv
SUMMARIZINGGoal
Brand Awareness, Virality
Conversions, Increased Traffic
Links
Content StylePromotional and/or
creativeSomewhat
Promotional (soft-sell)Non-promotional and/or creative
YouTubeOther Social Video
SitesGoogle Display Network (GDN)
Suitable LocationHosted on and
restricted to your own Site
Hosted on own site but allow others to
also embed the content
Source:http://goo.gl/Jm7hCa
This tool is cheap, just only $25/month…
But for now we can start with the
Wistia Free Plan!
* Premium functions are 15 days free
THANK YOU
Gabriel ZavitoskiSEO EspecialistLinkedin► http://lnkd.in/deRe9znSkype ► gabu.medeiros