Video Results

By Jeremy Vest

Why Video?

Why Video?

Do you think online video will be big in the next few years?

Why Video?

Guess what, it’s already bigger than you can believe!

Why Video?

More video is uploaded toYouTube in 60 days than the3 major US networks create

in 60 years?

Why Video?

Over 3 billion videos are viewed a day on YouTube.

http://www.youtube.com/t/press_statistics

Why Video?

Users upload the equivalent of 240,000 full-length films

every week

http://www.youtube.com/t/press_statistics

Why Video?

YouTube reached over 700 billion playbacks in 2010

http://www.youtube.com/t/press_statistics

Why Video?

98 of AdAge's Top 100 advertisers have run

campaigns on YouTube and the Google Display Network

http://www.youtube.com/t/press_statistics

Why Video?

YouTube see’s more than 500 tweets per minute containing

a YouTube link

http://www.youtube.com/t/press_statistics

Why Video?

Again

Over 3 billion videos are viewed a day on just YouTube

http://www.youtube.com/t/press_statistics

Why Video?

If you do not have videos on YouTube, you don’t have

presence on the second largest search engine in the world

Why Video?

A page with video is 53 times more likely to achieve a page

one listing on Google

Why Video?

Video results in Google have a 41% higher click through rate

than plain text

Why Video?

YouTube SEO is still like the Wild West with much unclaimed

real-estate

Why Video?

ROIBranding

Sales FunnelPerceived Thought Leader

Google Ranking

How should my business use video?

Please do not make bad video.

How should my business use video?

http://www.youtube.com/watch?v=WTXsAOpSf9k

Explain what you do in less than a few mins on the homepage

How should my business use video?

www.lynda.com

Education is some of the best marketing you can do. Teach

someone why they need your product or service

How should my business use video?

http://tv.adobe.com/watch/taming-the-web-with-greg-rewis/whats-new-in-dreamweaver-cs4/

Show your products or services being used by customers

How should my business use video?

http://www.youtube.com/watch?v=NLnZRKGgG5k

Viral Videos are great but don’t count on it.

It’s like winning the lottery

How should my business use video?

http://www.youtube.com/watch?v=ql-N3F1FhW4&feature=related

Mobile video now accounts for about half of mobile data usage and is growing fast

How should my business use video?

People are sharing more and more video on social media

sites everyday

How should my business use video?

Sales Videos are working

Video Increases Zappos.com’s Conversion 6% to 30%

How should my business use video?

Live video is growing quickly

How should my business use video?

http://www.justin.tv/lividlobster

Channel

YouTube

SEO

YouTube

YouTubeWe show up 1-3 on the following terms:

Inventory ControlInventory Control SoftwareInventory Control SolutionInventory Control SystemInventory Control Tracking

Inventory TrackingInventory Tracking SoftwareWireless Inventory Control

Stock Control SystemAsset Tracking

Asset Tracking SoftwareIT Asset Tracking

Time and Attendance

YouTubeWhat to consider for SEO:

Video categoryTitle tag

BacklinksDescription links

TagsSocial Indicators – Likes, Comments, Shares

Playlistshttp://www.youtube.com/watch?v=VuPsHin3Kfg&feature=related

YouTube is now the 3rd most referring site for us

Promoted Videos

YouTube

Insites

YouTube

You don’t have to spent a ton of money.

Production

Have a real reason to make a video. Don’t just make video

without a reason

Tangible Goals

Define goals before you createFree Book or something

Free Trial Try Now

Purchase Now

Tangible Goals