Video on Facebook - iSentia Two Social

Video

twosocial.com •• Facebook Video


Create content that users want to consume, engage with and share

Best in class content marketers are 24% more likely to use original video content

Original video in content marketing

Source: Aberdeen Group survey of organisations using content marketing divided the respondents into three tiers – Best-in-Class (the top 20% of performers), Industry Average (the middle 50%), and Laggards (the bottom 30%). The research found that Best-in-Class companies are 24% more likely than Laggards to use original video content (68% vs. 55%).


Video sharing

Shares of the John Lewis (UK) Christmas TVC within the first

24 hours of posting

76.9%

23.1%


1 billion videos watched per day on Facebook*

15% monthly growth

*Source: https://econsultancy.com/blog/65877-facebook-our-video-strategy-is-all-about-content-discovery/


“People ask us are you a social network? Are you a mobile platform? What we’re

saying now is because of the rise of video we’re actually a video platform

which is perhaps quite an unexpected way to start presentations.”

Ellie Rogers, Head of Agency Sales, Facebook Australia


Video views and posts on Facebook

Source: Comscore, 2014


Video views and posts on Facebook

Source: Social Bakers, 2014


Facebook video engagement

“YouTube is still the video king online, but this is ever more evidence Facebook is on its ascension to the throne.”Business Insider, Facebook Video Is Driving YouTube Off Facebook, December 2014


Mobile is driving Facebook video consumption


1 in 3of all mobile internet minutes are spent on Facebook


In Australia, there are 9 million

active daily Facebook users

7.3 million of these access Facebook from a mobile device


Video vs Imagein Dark Posts

Average CTR 6.1%

Average reach of 137 per $1

Average CPL of $3.60

Average CTR of 0.84%

Average reach of 88 per $1

Average CPL of $4.10

55% improvement

12% reduction


think courageouslytwosocial.com •• Facebook Video

Video on Facebook - iSentia Two Social

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