Video Marketing Statistics: Retention
Transcript of Video Marketing Statistics: Retention
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Retention
VIDEO MARKETING STATS
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Retention
Video grabs attention, and more importantly, keeps it.Use it throughout your website to keep new prospects and loyal
customers alike engaged.
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80% of your online visitors will watch a video, while only 20% will actually read content in its entirety. Source
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Website visitors are 64% more likely to buy a product on an online retail site after watching a video. Source
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80% of Internet users remember the video ads they watch online. Source
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45% of viewers will stop watching a video after 1 minute, and 60% by 2 minutes. Source
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7 out of 10 millennials are likely to watch a company video when shopping online. Source
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74% of survey respondents said that video content produces better conversions than any other form of content. Source
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62% of consumers are more likely to have a negative perception of a brand that published a poor-quality video experience. Source
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Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. Source
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The average user spends 88% more time on a website with video. Source
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60% of millennials prefer to watch a company video over reading a company newsletter. Source
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