VIDEO IS BRANDING

REINVENT

VIDEO

ADVERTISING

WHY IS BRANDING IMPORTANT TO

ADVERTISERS?

EYEBALLS ARE OPEN TO ANY

NEW VISUAL EXPERIENCE

EVEN THE ADS WITH THIS GUY

EYEBALLS NOT FOCUSING ON ONE

SCREEN - MORE VISUAL EXPERIENCES

Brand Name is the most valuable asset

*18th Edition of Brand Keys Loyalty Research 2014

*SIMOnlyContracts.co.uk Study 2014

Brand is a sales driver

Connect the product to consumers

The Future Of Branding Is Creating Real Connections

Between Consumers And Products

*Brand Keys 2015 Customer Loyalty Engagement Winner for Aviation.

Most Re tweeted Picture on Twitter Ever

Understanding Branded Video Content

Entertain

Engaging

Shareable

Influence

Online Video Success in 2015

• Start with: what story do you want to tell – not what are my

results should be

• Build your plans to tell that story – add the right elements to

build

• Use – owned and paid media to support the story

Telling a story

•Captivate and Inspire Your Viewers – build emotional

connections.

•Cross Promotion and Collaborations – use famous

people or other brands

•Sustainability: Make Sure You Keep Them Watching –

Video Length

Content

Short-form Video: Easily Created, Easily Consumed

Gets the biggest Audience

Adroit Digital* 2014 Survey

•Short-form videos are easily

consumed, which is handy as

online videos has trained viewers

to expect immediate entertainment

and results.

• Short-form video forces you to

get to the point, but it allows your

audience to quickly receive it.

•It tells a story

•Uses the Right platforms

•You already should have an audience

Long form video content:

Online Video Success in 2015 :

Get the Viewer to Share Your Content

Users Behaviour

Reach new audiences – users are not

in one place

Users are in control

The device is irrelevant

Give the users what they want where

they want

Be Meaningful

Presented by: Shoaib Ahmed

@shoaibahmed7