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Video in E-commerce
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![Page 1: Video in E-commerce](https://reader035.fdocuments.net/reader035/viewer/2022062709/5590fe821a28ab346b8b4587/html5/thumbnails/1.jpg)
Anything that can be video, will be video!
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The rise and riseof online video…
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DAGELIJKS: 34% WEKELIJKS: 29% MAANDELIJKS: 21% ZELDEN/NOOIT: 16%
1 op de 3 mensen kijkt dagelijksnaar online video.
- MetrixLab, 2011
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Het bereik van videowebsites is enorm. Zo ging begin 2012 één van de vier bezoeken op sociale netwerken naar YouTube.
Het bereik van YouTube was al gigantisch en als zoekmachine staat YouTube na Google op de tweede plek.
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60”=
1.800.000
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Trend #1
GENERATION NOW
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Trend #2
SCREENAGERS
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Mobile Device Users Watch Web Video Up To 2.5 Times Longer Than Desktop Users
*MeFeedia 2010
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Trend #3
BROADCAST YOURSELF
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Trend #4
VIDEO = SOCIAL
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Trend #5
VIDEO = TRAFFIC
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Trend #6
VIDEO = EDUCATIONAL
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R-TAIL
E-TAIL
V-TAIL
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http://www.joyus.com/http://www.videodeals.com/
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> 73% RETAILERS AMERIKA VIDEO OP WEBSITE
*Video of Ecommerce
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1 OP DE 4 SENIOR EXECUTIVES VOORKEUR ZAKELIJKE INFORMATIE
UIT VIDEO’S I.P.V. TEKST
*Forbes
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WEBSHOP BEZOEKERS GEBRUIK VAN VIDEO 2 MINUTEN LANGER
DE KANS OP AANSCHAF > 64%
*ComScore
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NA OPTIMALISATIE MET VIDEO KANS
EERSTE PAGINA GOOGLE
> 53X
*Forrester
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VIDEO = VERTROUWENVIDEO = BELEVING
VIDEO = TRAFFIC
CONVERSIE
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HOE DAN?I INDEXEERD DEELE EXPIRIMENTEERA AUTHENTIEKA ALS DE BLIKSEML LEVENSDUUR