Video Creation 101 for Advisors

VIDEO CREATION 101

FOR ADVISORS

PRESENTED BY:

Loic JeanjeanDirector of Sales & MarketingAdvisorWebsites.com

Bill WinterbergFinancial Technology ConsultantFPPAD.com

CONSUMER BEHAVIOR IS CHANGING

% of people who skip TV

ads

% of direct mail never

opened

? ?

CONSUMER BEHAVIOR IS CHANGING

% of people who skip TV

ads

% of direct mail never

opened

86 44

HOW VIDEO IS CHANGING CONSUMER BEHAVIOUS

SEARCH ENGINES

#1

#2

Source: Social Media Today, August 2013

PEOPLE PREFER VIDEO OVER (ALMOST) ANYTHING

Source: Forbes.com, January 2013

VIDEOS ARE 50 TIMES MORE LIKELY TO SHOW UP ON THE FIRST PAGE OF GOOGLE

Source: SocialTimes, July 2012

PEOPLE SAY THEY’RE MORE LIKELY TO SEEK OUT INFORMATION ABOUT A PRODUCT OR SERVICE AFTER SEEING IT IN AN ONLINE VIDEO

46%

Source: Eloqua, December 2012

SO… HOW DO I GET STARTED?

AGENDA

How to select topics to video about How to create videos Videos within your web strategy Distributing your videos

SELECTING THE RIGHT TOPIC

WHAT SHOULD YOU MAKE A VIDEO ABOUT?

WHO SHOULD YOU MAKE A VIDEO FOR?

(clients, prospects, other audiences)

TIPS FOR CHOOSING VIDEO TOPICS

Answer FAQs Share tips and success stories Interview clients or team members Transform blog posts into video clips

VIDEO EDITORIAL CALENDAR

Release date Topic

Friday, October 1 Saving for college

Thursday, November 2

3 tips for retiring couples

Tuesday, December 9 What are annuities?

Wednesday, January 15

Thursday, February 7

YOU DON’T NEED THIS TO MAKE GREAT VIDEO CONTENT

YOU DON’T NEED THIS

CREATING & SHARING VIDEO ONLINE

1. Assemble the right tools2. Select and set up a

platform3. Get in front of a camera

ASSEMBLE THESE 3 TOOLS

Internet connectionWeb camA quiet place with decent lighting

CREATE AN ACCOUNT

Go to [www.youtube.com] Select “Create an account” Complete profile

Go towww.google.com/hangouts] Download from [GooglePlay], [Apple

Store] Complete profile

GETTING COMFORTABLE WITH THE CAMERATest it out – write out a scriptWatch yourselfPractice speaking and breathingGet comfortable making mistakesGet inspired! Watch othersBe prepared before pressing ‘record’ – double check equipment

MORE FAQS

How long should a video last?

What should I wear?

HERE’S HOW TO UPLOAD VIDEO TO YOUR WEBSITE

Next steps

CommitmentPricingDemo

Statistics

Questions

Welcome

INCORPORATING VIDEO INTO YOUR WEB STRATEGY1. Become a YouTube channel rock star

2. Video blogging

BECOME A YOUTUBE ROCK STAR

First, sign in. To get to your channel, click on your username in the upper right hand

corner.

Select Edit Channel in the upper left corner & follow steps to complete

profile information.

MAKE IT YOURS

ADDING VIDEO IS EASY

Click on Organize Videos

…and then Upload in the upper right corner

VIDEO BLOGGING: CASE STUDY

38 Million results

All these companies pay

for results

Here we see Retirement Jock: ranked

number 2

Blogging: search engines

love blogs

Great storytelling

Easy to understand

SPREAD THE WORD

SOCIAL SHARING QUICK TIPS

Add social sharing buttons to video content

Post a quick description with a link to the video

Allow and encourage friends & followers to share your content

Ask for feedback

BUILD ANTICIPATION

Keep your audience posted on new content

Post on a regular basis to keep viewers involved

OTHER WAYS TO SHARE

Newsletter Email blast Blog

VIEWERS SAY THEY’RE MORE LIKELY TO PURCHASE A PRODUCT OR SERVICE AFTER WATCHING AN ONLINE VIDEO

85%

THE BOTTOM LINE

GET IN TOUCH

fppad.com/subscribe | [email protected]

1.888.946.3188 | [email protected]

Video Creation 101 for Advisors

Education

Transcript of Video Creation 101 for Advisors