Video CodingPast, Present & Future

Casey King (cking@lifesize.com)Chief Technology Officer LifeSize CommunicationsOctober 9, 2013

The International Multimedia Telecommunications Consortium - Porto 2013

2 Things

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The International Multimedia Telecommunications Consortium - Porto 2013

Linear Change: My 20 22 years of Video

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• 1080p60• H.264 HP• SVC• UltraHD• H.265• VP8, VP9

The International Multimedia Telecommunications Consortium - Porto 2013

Video .. Circa 1991

§68K class Processor (20-40 MHz)§Bandwidth

w CD 150kB/s, HD 2mB/s, X 10mB/s§Hard Drives (80MB), RAM (4MB)§Codecs (rpza - symmetric)§160x120 @ 5-10 fps§Kid King beats QT to 1.0

w 500kbps @ 6 fps

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The International Multimedia Telecommunications Consortium - Porto 2013 6

The International Multimedia Telecommunications Consortium - Porto 2013

Video .. Circa 1998

§New Proprietary Codecsw Cinepak & Sorensonw Highly Asymmetric

§Sarah MacLachlanw 850 kbps @ 24 fpsw 320x240 (4x!!)w 24 fps (4x!!)

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The International Multimedia Telecommunications Consortium - Porto 2013 8

The International Multimedia Telecommunications Consortium - Porto 2013

Video .. Circa 2000• DV Codec (Firewire)• Solved 10 yr problem• 25 mbps @ 30 fps• iMovie & Final Cut• HDV 2006

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• Q4 2005: 1280x720• H.264 BL• 1 mbps @ 30• ~50% visible• Q4 2008: 1920x1080• ~23% visible• 2013: 1080p60 HP• 200x Kid King 1991

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History of Video Compression(come along way in 22 years)

rpzacinepak

sv1dv25

mpeg4

2005

2003

2001

1999

1997

1995

1993

1991

1989

hdv

H.263 H.264H.261

wmv9

mpeg1mpeg2

sv3

2006

FRExtSVC

vc1

History of Video Compression(come along way in 22 years)

2014

2013

2012

2011

2010

2009

2008

2007

2006

H.264HP *

vp8

2015

SVC

vp8*webM

vp9

H.265

Constrained

LS H.265: 368 kbps 720p30

LS H.265: 256 kbps 720p30

The International Multimedia Telecommunications Consortium - Porto 2013

VP8/9§No videos ... you can find your own§Similar in Performance to H.264/5§ It’s Free§Genie is out of the bottle§Must be able to connect to VP8/9 systems

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The International Multimedia Telecommunications Consortium - Porto 2013

Third year to beat the drum

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The International Multimedia Telecommunications Consortium - Porto 2013

Assessment of Efforts Recently in VC ...

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#failNew Video Codecs don’t change this.

The International Multimedia Telecommunications Consortium - Porto 2013

WW EP & Infrastructure Trends

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Endpoint Observations

- CYQ1 EP Mkt $424m- ↓24% Q/Q & ↓11% Y/Y- ASP ↓11% Y/Y

Infra Observations

- CYQ1 Infra Mkt $139m- ↓34% Q/Q & ↓17% Y/Y- ASP ↓11% Y/Y

The International Multimedia Telecommunications Consortium - Porto 2013

Backdrop of Explosive Video Use

§91% of US adults have cell Phone§56% of US adults have SmartPhone§Video calls have tripled since 2011§ ... from 7% to 21% ...§Plenty of room to grow!

§ 60% connect to internet§ 52% send and/or receive email§ 50% download apps§ 49% get directions§ 48% listen to music§ 8% use for location check in

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Sept 19, 2013 PewResearchCenter

The International Multimedia Telecommunications Consortium - Porto 2013

New Video Codec Impact (H.265)§The Good ... & Bad

w Similar perceived quality at 1/2 the BWw Better quality all the way aroundw The path to 4k

§The Uglyw Plenty of implementation alternatives, but ...w ... they are all TOO EXPENSIVE

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The International Multimedia Telecommunications Consortium - Porto 2013

New Video Codec Impact (VP8/9)

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The International Multimedia Telecommunications Consortium - Porto 2013

In Summary§Next decade of Video Codecs have arrived

w But we need more than just new video codecsw Simpler. Cheaper. It Just Works.

§Video usage (including communication) is exploding

§webRTC is the real dealw More on this in my presentation tomorrow ;).

§Don’t count the conference room yetw More on this in my presentation tomorrow ;).w I’m an optimist!

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