Video & Audio on the Web Adriano Valentini. Agenda History of Video on the Web How Companies use...
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Video & Audio on the
Web
Adriano Valentini
Agenda
History of Video on the Web
How Companies use Video & Audio
How Hollywood uses the Audio & Video
How We can use Video & Audio on the Web
“The Future of TV”
Steinberg, B. (2009, November). THE FUTURE OF TV. Advertising Age, 80(40), 1,18-19. Retrieved January 27, 2010, from ABI/INFORM Global. (Document ID: 1917210751).
http://proquest.umi.com.ezproxy.lib.ryerson.ca/pqdlink?Ver=1&Exp=02-02-2015&FMT=7&DID=1917210751&RQT=309
History of Web Video
SOURCE: http://blog.quick.tv/commentary/a-quick-history-of-web-video/
December 2, 1991
Apple releases Quicktime
1991 Microsoft releases Windows 3.0 including Windows Media Player
1997 RealVideo Player released by Real Networks
1998 Guba brings web to early adopters1998 MPEG-4 is introduced2000 MPEG-4 becomes the industry standard
2003 Metacafe2004 14.2 billion views of video throughout the year
2004 Two new services – Brightcove and Vimeo
2005 Adobe buys Flash from Macromedia and Flash takes off
2005 Three former PayPal employees create YouTube
July 2006 YouTube becomes the fifth-most-popular web destination, more than 100 million videos viewed, more than 65,000 new videos uploaded every day.
November 2006 YouTube LLC is purchased by Google Inc. for $1.6 billion USD.
2008 14.3 billion views of video per monthMarch 12, 2008 Hulu is launched2009 Quick.tv launches Video-as-a-Service to make video interactive
Today YouTube members upload 13 hours of video every minute and more than 1 billion video downloads per day.
YouTube
Founded by three former PayPal employees, Chad Hurley, Steve Chen and Jawed Karim
Launched in May 2005
Started as an angel-funded enterprise out of a garage.
Summer of 2006 – one of the fastest growing websites on the Internet.
November 13, 2006 – YouTube purchased by Google for $1.6 billion.
The undisputed leader in video sharing
SOURCE: www.compete.com
YouTube
Advertising launched in March 2006 and has become YouTube’s central way of gaining revenue.
It’s speculated that YouTube is set to lose 420 million dollars despite a 20% increase in annual revenue; the rise in infrastructure cost to handle YouTube’s success is a bludgeoning reality that current business models aren’t working as they should.
SOURCE: www.compete.com
YouTube
SOURCE: www.compete.com
Other Video Sharing Sites
www.youtube.com
www.googlevideo.com
www.metacafe.com
www.viddler.com
www.brightcove.com
www.vimeo.com
www.hulu.com
SOURCE:Brake & Safko, The Social Media Bible
How Companies use Video & Audio
How have companies around the world taken advantage of online video & audio?
Blendtec
iPhone episode received more than 6.5 million views on YouTube alone.
Over 70 videos produced – some serious, some funny.
One of the most subscribed to channels on YouTube.
http://www.blendtec.com/willitblend/
Nike
Ronaldinho - http://www.youtube.com/watch?v=i_JS1YG8H2c
Kobe - http://www.youtube.com/watch?v=BIWeEFV59d4
Girl Basketball Players - http://www.youtube.com/watch?v=sXPWNqwbIao
Top 10 Most Innovative Viral Video Ads of 2009
http://mashable.com/2009/12/07/viral-video-ads/
3. Volkswagon
9. MSI Computers
Interactive Marketing CAGR
SOURCE: www.forrester.com
How Hollywood usesthe Web
How Hollywood usesthe Web
Illegal Video Downloading/Streaming
Napster
Limewire
Sidereel
TVlinks
http://www.youtube.com/watch?v=281e8Wy71o0
How Hollywood usesthe Web
American networks began airing their shows online….
Hulu
Founded in 2007.
Joint venture between NBC, ABC and Fox.
Offers free television shows from these networks online.
Offers content from more than 220 content partners, including A&E, E: Entertainment Television, PBS, NFL (classic football clips) and many movies.
Most popular titles are comedy – Family Guy and SNL.
SOURCE: http://www.usatoday.com/tech/news/2010-02-03-hulu03_ST_N.htm?csp=hf
Hulu
Needs to monetize!
Should it enforce a subscription? Will people still watch?
Will things change as people use connected devices such as mobile phones and televisions that are internet connected?
Two possible pricing tiers = $4.99 for ad ad-free Hulu, $14.99 monthly for complete seasons of shows and back catalog.
SOURCE: http://www.usatoday.com/tech/news/2010-02-03-hulu03_ST_N.htm?csp=hf
Hulu
SOURCE: www.compete.com
YouTube vs. Hulu
SOURCE: www.compete.com
How Hollywood usesthe Web
Seth MacFarlane’s Cavalcade of Comedy
http://www.youtube.com/watch?v=uwejo7YOhwg&feature=PlayList&p=_dV-tC0LVVo
YOUTU
BE
HULU
YAHOO!
TURNER
SPO
RTS A
ND ENTE
RTAIN
MENT
DIGIT
AL NET
WORK
MSN/W
INDOW
SLIV
E/BIN
G
FOX IN
TERACTI
VE MED
IA
MEGAVID
EO
BLINKX
NICKEL
ODEON K
IDS
AND FAMIL
Y NET
WORK
ESPN
DIG
ITAL
NETW
ORK
01,000,0002,000,0003,000,0004,000,0005,000,0006,000,0007,000,000
TOTAL STREAMS (000) December 2009
SOURCE: www.nielsen.com
SOURCE: www.nielsen.com
YOUTU
BE
HULU
FACEB
OOK
MSN/W
INDOW
SLIV
E/BIN
G
YAHOO!
FOX IN
TERACTI
VE MED
IA
ABC TEL
EVIS
ION
TURNER
SPO
RTS A
ND ENTE
RTAIN
MENT
DIGIT
AL NET
WORK
ESPN
DIG
ITAL
NETW
ORK
CBS EN
TERTA
INMEN
T NET
WORK
01,000,0002,000,0003,000,0004,000,0005,000,0006,000,0007,000,000
TOTAL STREAMS (000) October 2009
TOTAL STREAMS (000)
Facebook hit third place in October 2009, jumping from number ten from September 2009.
Nielsen Vice President of Media Analytics, Jon Gibs, commented on Facebook’s jump in numbers, stating:
“During the past year, online video viewing has become central to the Web experience. In conjunction with this increase, we are seeing remarkable growth in video viewing on social networking sites and it is only natural that these two trends would converge in consumers’ minds, making sites like Facebook and Myspace.com, increasingly important distribution points for both consumers and professionally generated video.” (Reisinger, 2009)
How We Can Use Video & Audio
“Broadcast yourself?”
Cellphone
iPod
Webcam
Digital Camera
Where is this headed?
“Broadcast yourself?”Sharing
NewsIran Protest - http://www.youtube.com/watch?v=9B_2RumQJCE
Mumbai Terrorist Attacks - http://www.youtube.com/watch?v=HCAXnXTMFOY
Haiti Earthquake - http://www.youtube.com/watch?v=HgQd0K5W0vI
TTC - http://www.youtube.com/watch?v=VZXwvV9DTJY&feature=player_embedded#
Opinion United Breaks Guitars - http://www.youtube.com/watch?v=5YGc4zOqozo&feature=player_embedded
EntertainmentArtists & Filmmakers - Me
How We Can Use Video & Audio
Youtube Tutorial
Questions????
