victorinox internship1

8/9/2019 victorinox internship1

1/25

INTERNSHIP PROJECT REPORT

OnHungama Digital Media Entertainment Pvt.

Submitted to: Academics Department

Guided by: Bharat GargSubmission date: 21st.june.2010

Submitted by: Alisha Manchanda

Unique id no.: D0911FWIIPM10050G


2/25


3/25


4/25

Table of contents

Acknowledgement

Executive summary

Company introduction

Project offered

Victorinox in India

Project description

Marketing strategy for Security Fast Pass

Victorinox business card

Security fast pass leaflet

Big Ben details

Trevi details

Order confirmation form

Feedback form

Pricing strategy for bags

Client details

Conclusion


5/25

Acknowledgement

First, I would like to thank our advisor Mr.Bharat Garg for his continuous support

during our tenure of 1 and half months internship training programme at

Hungama Digital Media Entertainment Pvt.

Last but not the least I would like to acknowledge our institute, IIPM (Indian

Institute of Planning and Management) for giving me an opportunity to improve

my skills and knowledge while doing an internship in Marketing field.

EXECUTIVE SUMMARY


6/25

During my internship project for Hungama Digital Media Entertainment Private I got the

opportunity for Victorinox to expand its business in India through its new innovation.

According to the global marketing analysis and additional research it was decided that

this sales project would be like a pilot project in which I was given the position of a

Relationship Manager to visit victorinox clients and to make them aware of the product.

Company Introduction


7/25

Hungama Digital Media South Asia's largest mobile & Internet based

entertainment company, began its journey as an online promotions agency

during the internet boom in 1999. 10 years hence, it is a complete DigitalEntertainment, Mobile services and Promo Marketing entity. Today, Hungama

Mobile is the leader in the Mobile Entertainment and Value Added Services

(VAS) in India.

Hungama is the largest aggregator, developer, publisher and distributor of

Bollywood & South Asian entertainment content in the world, having worldwide

exclusive rights to over half a million music and video titles. It powers nearly 70%

of all mobile digital entertainment content in India, and provides the same

entertainment to consumers in 33 countries, with more than 145 partners across

the world.

Project Offered
http://en.wikipedia.org/wiki/Internet_boomhttp://en.wikipedia.org/w/index.php?title=Value_Added_Services_(VAS)&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Value_Added_Services_(VAS)&action=edit&redlink=1http://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Aggregatorhttp://en.wikipedia.org/w/index.php?title=Bollywood_%26_South_Asian_entertainment_content&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Bollywood_%26_South_Asian_entertainment_content&action=edit&redlink=1http://en.wikipedia.org/wiki/Internet_boomhttp://en.wikipedia.org/w/index.php?title=Value_Added_Services_(VAS)&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Value_Added_Services_(VAS)&action=edit&redlink=1http://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Aggregatorhttp://en.wikipedia.org/w/index.php?title=Bollywood_%26_South_Asian_entertainment_content&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Bollywood_%26_South_Asian_entertainment_content&action=edit&redlink=1


8/25

Hungama Digital Media gave me an opportunity to work with their client

VICTORINOX India Pvt. Ltd. during the internship of 1 and a half months

Victorinox is a traditional Swiss Company existing for over 100 years wherin

Our efforts to offer consumers around the world functional and practical high

quality products at affordable prices, gives our lives deeper meaning and adds

joy and satisfaction to our work which is the core philosophy of the company.

The company represents high quality products inspired by the ingenuity of the

Original Swiss Army Knife.

Our product category ranges from Pocket Multi-tools, Fine cutlery, Time- Pieces

and Travel Gear. Victorinox India (P) Ltd., has an established network of 600 to

700 retailers in the country.

Victorinox in India


9/25

Victorinox has been present in India since the past 10 years and the retailing of

the products began in the year 2007. The verticals are

The legendary Swiss Army Knife

Cutlery

Travel Gear

Fragrances

Luxury Watches

Project Description


10/25

Victorinox suggests with its most recent innovation. The company presents its

security friendly laptop bags namely the Security Fast Pass for users in India

which includes the Big Ben and Trevi bags.

Marketing for Security Fast Pass


11/25

A worldwide authentic brand, with products based on the values and the Original

Victorinox Fast Pass Bags.

Premium Quality

High Functionality

Unique Design

Innovation

Companys business card


12/25

Security Fast Pass Leaflet

Big Ben

PRODUCT DETAILS


13/25

Book-style opening allows bag to lie flat during x-ray screenings

Front compartment features an internal divider to keep important documents organized,

two peripheral/cord pockets and a large u-shaped zippered mesh pocket

Bottom organizational panel features pen slots, business card holders, PDA or otherelectronic device storage, a key fob, a zippered mesh pocket and a stash pocket

Top organizational panel features two electronics pockets and music port

Patented, zip-away water bottle pocket

Comfort grip, contoured leather haul handle

Padded, moisture-wicking back panel and shoulder straps

Padded, rear Security Fast Pass compartment with easy-access zippered side opening

protects up to a 15.4 laptop and allows it to remain in bag during airport screenings

Swiss Tracker provides comprehensive protection against the inconvenience of lost

luggage by reuniting you with your bag anywhere in the world for free.

Trevi

PRODUCT DETAILS


14/25

Book-style opening allows bag to lie flat during x-ray screenings

Front compartment features three peripheral/cord pockets and a legal-sized fan

file system

Deluxe dual-sided organizational panel features business card holders, PDA orother electronic device storage, three peripheral pockets, two zippered pockets

and key fob

Removable, padded, non-slip shoulder strap

Front stash pocket with electronics-friendly magnetic closure is great for quick

access to travel documents

Patented, zip-away water bottle pocket

Back sleeve slides over dual-trolley handle systems

Padded, rear Security Fast Pass compartment protects up to a 15.4 laptop and

allows laptop to remain inside the bag during airport screenings

Swiss Tracker provides comprehensive protection against the inconvenience

of lost luggage by reuniting you with your bag anywhere in the world for free

Order confirmation form


15/25

Feedback form


16/25

Pricing strategy for Bags


17/25

Big Ben Rs.12,830

Trevi Rs.13,830

Client Details


18/25

Clients name

Company name

Designation

Address

Time

Remarks

Client 1 (7.april.2010)


19/25

Clients name: Chaitanya Dalmia

Companys name: Renaissance Group

Designation: Managing Director

Address: B-47, Connaught place, New Delhi

Time: 12.00 P.M.

Remarks: Bag sold (Big Ben)


Clients name: Anil Bhargava

Companys name: Avantha power

Designation: Managing Director

Address: Thappar House, Connaught place, New Delhi

Time: 11.30 A.M.

Remarks: Bag sold (Trevi). The payment and the delivery options may be

informed when asking for demo to the customer


Clients name: J.P. Suri


20/25

Companys name: Realetors

Designation: Vice president

Address: A-85-86, sector 2, Noida 201301, UP

Time: 3.30 P.M.

Remarks: Keep your product prices line with Indian acceptance level


Clients name: V.K. Malya

Companys name: S.S.W.S

Designation: general manager for advertising

Address: IIT, Colony Sarvodya

Time: 12.30 P.M.

Remarks: The bags were too expensive, was looking something in the price

range of 4 to 5 k. If I had known about the price in advance I would not have

bothered to call and asked for a demo. The features are good but price is still anissue.


Clients name: Vyom Saxena


21/25

Companys name: Areva T&D India ltd

Designation: Procurement Executive

Address: A-7, Areva T&D India ltd, sector-65, Noida

Time: 2.30 P.M.

Remarks: Really happy with the concept of the bag


Clients name: Kajal Jain

Companys name: Meroform

Designation: Visual communication executive

Address: A-37, sector-80, Phase ii, Noida 201305, UP

Time: 4.30 P.M.

Remarks: would be interested in big ben. And works travel bags. Like to know

more about these along with coooperative discount schemes.


Clients name: Surinder Singh Negi


22/25

Companys name: Indus Tubes

Designation: Chairman

Address: GD ITL Tower, Pitam Pura, New Delhi

Time: 2.30 P.M.

Remarks: The bags were too expensive, was looking something in the price

range of 3 to 4 k. The bags are really nice and comfortable but the cost is too

high. Too much for a laptop bag.


Clients name: Atul Khanna

Companys name: Insulation Division

Designation: General Manager

Address: 26, Deepak building, 13 Nehru place, New Delhi

Time: 2.00 P.M.

Remarks: Price is extremely high as compared to equivalent products availablein market. The bag is not worth for 13k. I could have gone for a designer bag

rather for a Victorinox bag.


Clients name: Bakshi Gunjit Singh


23/25

Companys name:

Designation: Director

Address: Transport Center, Punjabi Bagh, New Delhi

Time: 2.30 P.M.

Remarks: Good stuff


Clients name: Gaurav Malhotra

Companys name:

Designation: ACA Partner

Address: B-8/ 217, Sec-5, Rohini, New Delhi-85

Time: 1.30 P.M.

Remarks: Order procedure takes time.


Clients name: Madhu Sahon


24/25

Companys name: QC International

Designation: C.E.O

Address: EG 31, Inder Puri, New Delhi, 110012

Time: 1.00 P.M.

Remarks: Was looking for a ladies hand bag(as per the order placed on the call

center), but the company sent me the wrong bags

CONCLUSION


25/25

Hungama Digital Media Entertainment Private has offered me a sales and marketing

internship. We as an intern were given the opportunity to play a role as relationship

managers for their client victorinox in the coordination with Human Resource team to

review their new innovation in Bags. Me as an intern were given responsibilities that

include: coordinating with the sales team, maintaining client databases, copying and

distributing reports and presentations, and assisting with special projects.

victorinox internship1

Documents

Transcript of victorinox internship1