VICTORIA’S SECRET CAMPAIGN

Megan Marsack

THE BIG IDEA

Take picture in VS clothes and

#ImAnAngelToo

Tag picture on Instagram or

Twitter

10 winners a day

Competition to win $50 gift cards

to store

WHO?

Middle class

men and women

between age 21-

49

Younger girls

age 16-29 (PINK

apparel)

SUCCESS INDICATORS

Social network

presence (Klout)

Time customers

spend on website

Increase in online

traffic

KLOUT

Use Klout on day 1

Then again on day 30

Goal by month 3 is to be in top 5% of

users

HOW

Search Engine Optimization

Inbound Marketing

Google AdWords

BUDGET

3 hours a day to run sites at $250/hr=$22,500

for month

10 $50 gift cards per day=$500 for month

15 eight hour work days at $250/hr=$30,000

for month

$67,500 TOTAL FOR MONTH 1

BUDGET CONT.

Month 2 only cost

$37,500

No need for 15 day

work week

GOALS

Increase in social media

presence

Competition grow each

month

Increase in online traffic

Increase in sales

#IMANANGELTOO