Victoria Taylor.v 7-7-4-2016
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Victoria Taylor [email protected] (520) 990-7457 EDUCATION Master of Science Technology ( Graphic Information Technology ) Arizona State University Bachelor of Applied Science ( Internet and Web Development ) Arizona State University Associates of Graphic Arts Degree Pima Community College PROFESSIONAL EXPERIENCE Graphic Design/Freelance Graphic Artist | 2007 – Present Designed Logos and Brand Presence for Small Businesses Developed and designed custom logos and color schemes to relate a look and feel for business profiles and identities by working with the client and researching other like businesses. Created a theme, a voice and look so businesses can be consistent and aligned with their marketing efforts with key colors, fonts and headers. Created Magazine Ads for Various Projects and Businesses Identified with clients to establish a print based marketing design, layout and size. Worked with printers to provide ads according to specs. Generated graphics, photos, headlines,fonts and PDF’s ad display in an informative and inviting manner. Created content for print media using vector and raster technologies. Designed Brochures, Menus, Business Cards and Discount Cards for Projects, Local Businesses Interacted with clients in developing a marketing strategy for discount cards and punch cards. Developed the layout and designed brochures, postcards and menus for print using Adobe Illustrator, PhotoShop and InDesign utilizing different paper stock. Created custom vector graphics, image manipulation and generated specialized font and typography for business cards, posters, ads and billboard design. Produced Animated Instructional Videos for DIY Projects Designed artwork and fabricated short animated videos using Adobe Fireworks. ADJUNCT Professor for Graphic Arts and Web Design | 2015 – 2016 Educated Graduate and Undergraduate Students in Persuit of a Degree in Graphic Arts and Web Design at an Accredited College Planned and created lectures, in-class discussions, projects and assignments for UX/UI and Architecture Design, Concept and Information Design, Layout Design and Applications and Industry. Developed and managed class syllabi, ensuring the syllabi met department and college standards. Collaborated with colleagues on course curriculum. Advised students on how to be successful in class. Graded assigned papers, projects, quizzes and exams.
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Transcript of Victoria Taylor.v 7-7-4-2016
Victoria [email protected]
(520) 990-7457
EDUCATIONMaster of Science Technology ( Graphic Information Technology ) Arizona State University Bachelor of Applied Science ( Internet and Web Development ) Arizona State UniversityAssociates of Graphic Arts Degree Pima Community College
PROFESSIONAL EXPERIENCE
Graphic Design/Freelance Graphic Artist | 2007 – PresentDesigned Logos and Brand Presence for Small Businesses
Developed and designed custom logos and color schemes to relate a look and feel for business profiles and identities by working with the client and researching other like businesses.
Created a theme, a voice and look so businesses can be consistent and aligned with their marketing efforts with key colors, fonts and headers.
Created Magazine Ads for Various Projects and Businesses Identified with clients to establish a print based marketing design, layout and size. Worked with printers to provide ads according to specs. Generated graphics, photos, headlines,fonts and PDF’s ad display in an informative and inviting manner. Created content for print media using vector and raster technologies.
Designed Brochures, Menus, Business Cards and Discount Cards for Projects, Local Businesses Interacted with clients in developing a marketing strategy for discount cards and punch cards. Developed the layout and designed brochures, postcards and menus for print using Adobe Illustrator,
PhotoShop and InDesign utilizing different paper stock. Created custom vector graphics, image manipulation and generated specialized font and typography for
business cards, posters, ads and billboard design.
Produced Animated Instructional Videos for DIY Projects Designed artwork and fabricated short animated videos using Adobe Fireworks.
ADJUNCT Professor for Graphic Arts and Web Design | 2015 – 2016Educated Graduate and Undergraduate Students in Persuit of a Degree in Graphic Arts and Web Design at an Accredited College
Planned and created lectures, in-class discussions, projects and assignments for UX/UI and Architecture Design, Concept and Information Design, Layout Design and Applications and Industry.
Developed and managed class syllabi, ensuring the syllabi met department and college standards. Collaborated with colleagues on course curriculum. Advised students on how to be successful in class. Graded assigned papers, projects, quizzes and exams. Assessed and critiqued grades for students based on participation, performance in class, projects,
assignments and exams.
UX/UI Visual Designer | 2011 – 2015Conducted Research, Write Ups and Proposals
Analyzed the E-commerce Industry with Trend analyses, Web Analytics, Competitive and Market analyses, SWOT analyses, Heuristics, Audience analyses, Market Optimization analyses and Case Studies.
Performed strategies for Social Networking, Search Engine Optimization, Keyword Strategies and E-Commerce Technologies for several projects.
Wrote proposals for re-designs, write ups for information architecture, methodology, usability reports and recommendation reports for re-designs, evaluations, strategies, budget reports and project schedules.
Designed Visual Comps and Layouts for Various Projects Created wire frames for workflows using Adobe Photoshop and Illustrator. Generated mock-ups and comps demonstrating various sites information, navigation and interface. Provided production graphics to represent a clients brand.
Victoria [email protected]
(520) 990-7457
Carried through branding on micro-sites with font styles, color theory and look and feel of the website.
Generated Material and Conducted Usability Testing for Various Projects Gathered visitor feedback and created online and phone surveys for various projects. Composed various scripts to be performed in contextual interviews. Created scenarios and tasks for usability testing. Performed several contextual usability tests based on the user experience.
Web Designer | 2011 – 2016Built Websites using Basic HTML5, CSS, jQuery and JavaScript
Formatted video for cross-browser compatibility using HTML5 video/audio capabilities. Designed multimedia projects that follow a specific brand presence. Explored and utilized the style and effect features of CSS3. Executed jQuery’s content and attribute manipulation capabilities to build interactive multimedia projects. Used jQuery to create interactive and control dialogs, a draggable map and to control the canvas. Used HTML5 canvas to create icons for a map legend. Used HTML5 structural elements and CSS3 to build simple basic websites or prototypes. Integrated JavaScript with HTML to produce a dynamic interactive worksheet and game, styled with CSS.
Researched and Analyzed for E-commerce Industries Conducted Trend analyses, Web Analytics, Competitive and Market analyses, SWOT analyses. Performed Heuristics, Audience analyses and Market Optimization analyses. Conveyed strategies for Social Networking, SEO, Keyword Strategies and E-Commerce Technologies Wrote proposals for re-designs, write ups for information architecture, methodologies used, usability
reports and evaluations.
Multimedia Authoring, Scripting and Production Analyzed complex graphic information projects and proposed solutions in terms of management
issues, user experience and production workflow. Synthesized technical information into multimedia presentations utilizing computer-based presentation
software. Synthesized technical information into written and graphical publications utilizing computer-based page
composition and presentation software. Planned marketing in social media and print strategies to promote websites. Applied methods of quality and project management by writing out budgets, project reports, strategies and
recommendation reports. Created content for digital media using vector or raster technologies and typography. Evaluated task parameters and proposed alternate graphic solutions and chose the best solution based
on established criteria when re-designing websites or micro-sites.
Internship with Boeing Phantom Works as a UX/UI Visual Designer for an iProject at Arizona State University | 1/2014 – 5/2014Designed and Developed a Tablet Application Strategy Development Tool
Conducted user research, created an audience analysis and 3 personas based on who would be using the tool one time a year.
Aided in the information architecture design for a task based application with a team of 6. Created wire frames and mock-ups for an app on a tablet during early and mid level stages. Central role in visual design for content placement, color theme and overall look and feel of design. Collaborated online with team 2 times a week and 1 time a week to show updates with Boeing.
UX/UI Applied Research Project for Arizona State University - Website Accessibility Issues for an Aging Population | 1/2014 – 5/2014Reviewed and Conducted Research on:
Census population, population age for the next 3 decades, an aging Population, older people and the internet, recruiting and working with older people, generations and technologies and usability and designing websites for older people.
Evaluated 3 mainstream websites using enhanced and improved heuristics based from AARP heuristics. Developed and conducted competitive analysis for each website.
Victoria [email protected]
(520) 990-7457
Created 6 personas based on 3 generations. Designed and scripted pre and post questionnaires, tasks, scenarios, consent forms for usability testing. Delegated and conducted contextual accessibility and usability testing interviews based on Usability Best
Practices with 6 participants. Compiled a report along with recommendations and conclusions.
Skills – UX/UI Design, Web-based Graphic Design, User Design, Interaction Design, Navigation Design, Web Design, Research, Usability, User Interface Design, Wire Frames, Screen Flows, Personas and User Goals, Graphic Design, Branding, Logo Design, Illustrator, InDesign, Photoshop, Fireworks, HTML5, CSS, JavaScript, jQuery, Typography, Color Theory and Photography.
