Victoria HatfieldExeter City Council

Economy & Tourism Manager

Marketing lead – RWC2015Heart of Devon Tourism

Partnership Visit Devon Vice Chair

146

190.1

256.3

92.2

122.5

37.7

Visitor spend in the Heart of Devon 2012

Accommodation

Shopping

Food & Drink

Attractions

Travel

VFR

Three games at Sandy Park

Tues 29 September 16:45 Tonga v Africa 1

Wed 7 October 20:00 Africa 1 v Georgia

Sun 11 October 14:30 Italy v Romania

Tickets go on sale Friday 12 until

Monday 29 September 2014

www.rugbyworldcup.com/signup

– If 50% stay overnight and 50% were day visitors for all 3 games it would generate - £5.6 million

– If 25% stay overnight and 75% were day visitors for all 3 games it would generate - £3.5 million

– If 10% stay overnight and 90% are day visitors for all 3 games it would generate - £2.2 million

• Social media activities:– Twitter – @RWCExeter

• @HeartofDevon• @Visit_Exeter • @ExeterCouncil

– Facebook – facebook.com/rugbyworldcupexeter • Facebook.com/heartofdevon• Facebook.com/visitexeter• Facebook.com/ExeterCityCouncil

– Youtube - youtube.com/HeartofDevon

• Exeter & the Heart of Devon marketing:– RWC tickets go on sale: 12 Sep 2014– One year to go: 18 Sep 2014– www.heartofdevon.com/rugbyworldcup– Search engine optimisation - RWC– E-newsletter - RWC– Twitter / Facebook / YouTube– PR and journalist visits - RWC– Rugby guide

• Exeter & the Heart of Devon marketing:– Video

• England 2015, Visit England and Exeter– Image library

• Visit England and Exeter & the Heart of Devon– Overseas Travel Agents (OTA’s)

• Images, video, transport guide and rugby guide– Fanzone: Northernhay Gardens– Festival of Rugby

• Exeter & the Heart of Devon marketing:– Webb Ellis domestic trophy tour– Visit England rugby campaign 2015– Team base– Partner engagement– Collaborative work with Gloucester and Cardiff– Transport guide– Your Rugby World Cup conference– Red Coat Guide rugby themed tour

• Exeter & the Heart of Devon marketing:– Visit England rugby campaign 2015– Team base– Partner engagement– Collaborative work with Gloucester and Cardiff– Transport guide– Your Rugby World Cup conference– Red Coat Guide rugby themed tour– RWC Volunteers – The Pack

• Exeter & the Heart of Devon marketing:– Rugby ambassadors– Host City dressing (flags, bunting, posters)– Anniversaries and events

victoria.hatfield@exeter.gov.uk01392 265104@RWCExeter

Any questions?