Victoria Gilbert and Sullivan...
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Victoria Gilbert and Sullivan Society DRAFT PUBLICITY MANUAL Prepared by Barbara Knoop Executive Director September 8, 2011
Transcript of Victoria Gilbert and Sullivan...
Victoria Gilbert and Sullivan Society
DRAFT PUBLICITY MANUAL
Prepared by
Barbara Knoop
Executive Director
September 8, 2011
Contents
Item Page E.D. Comments Graphic Design: posters, handbills, newsletters, programs
VGAS Website & Blog Online, Social Media Paid Press Publicity Free Press Publicity TV, Radio Publicity
Executive Director Comments
Production Publicity In addition to publicity in newsletters, website and online, I spent a considerable amount of time working with our well-respected graphic designer, Denise Nicholls on poster and program design, and paid advertisements. My experience as coordinator for The British Music Hall and The Mikado publicity proved that a fall show needs just as much publicity effort (if not more) than a major well-known full-stage production.
British Music Hall Paid Advertising:
Vic Arts: ad in Langham Theatre program Times Colonist Holiday Guide Nov. 23 and Dec. 2 James Bay Beacon –Dec 2 Victoria News – The Daily – full page ad Nov. 10; 2 colour ads Nov. 26, Dec 2
Gratis Media Promotion: Times Colonist – Banner Article by Adrian Chamberlain Black Press – Photo and Article CBC Radio – The Island
Program compiled and published by Sheila Doak
The Mikado Paid Advertising:
Vic Arts: 11 ads in theatre and music programs: Victoria Symphony, VOS, POV, Phoenix Theatre, The Belfry, Pearson College, Langham Court Theatre
Victoria Film Festival Program: February Times Colonist: 12 ads in March Black Press: 7 ads in each edition of Peninsula News Review, Oak Bay News, Saanich News,
Victoria News, Goldstream Gazette February 25 – March 18 Where and Soar Magazine: 1 paid ad and one article in Mar/April Sidney Beacon: February and March James Bay Beacon: February and March
Gratis Media Promotion: Times Colonist:
o Critics Pick – Adrian Chamberlain o Win a ticket contest o Donation to Japan Disaster Fund announcement
Black Press: o Photographic coverage at The Volunteer Fair o Article and photography in all Black Press papers
Yam Magazine: Article by David Lennam A Channel: Taping with Adam Sawatsky, March 15 CFAX: Eye on the Arts with Adam Sawatsky, March 19 CBC: Interview with “Bus Driving Nanki-Poo”
Mikado Program: Arranged photographers for program photos Compiled all bios and photographs, articles etc for the graphic designer Organized all paid advertisements in program Ensured the programs were in the right place at the right time!
Graphic Designer: Sheila Doak, [email protected] phone: 250.370.7646 Responsible for design of posters, handbills, brochures, programs, newsletters Sheila’s Theatre Contacts:
Theatre Telephone Email
Chemainus Theatre Festival 1-800-565-7738 [email protected]
Intrepid Theatre Company Society 250-383-2663 [email protected]
Kaleidoscope Theatre Productions 250.383.8911 www.kaleidoscope.bc.ca
Langham Court Theatre 250-384-2142 [email protected]
Millenium Players [email protected]
Nanaimo Theatre Group 250-758-7246 [email protected]
Open Space Contemporary Arts Society 250.383.8833 [email protected]
Pacific Opera Victoria 250.382.1641 [email protected]
Phoenix Theatre-University Of Victoria 250-721-8000 [email protected]
Spectrum Community School Theatre 250-479-8271 [email protected]
St. Luke’s Players 250.884.5484 [email protected]
Sooke Harbour Players
Theatre BC 250-591-0018 [email protected]
Theatre Inconnu 250.360.0234 [email protected]
Tidemark Theatre 250-287-7465 [email protected]
University Centre Farquhar Auditorium 250-721-8480 [email protected]
Victoria Theatre Guild - Langham Court Theatre 250.384.2142 [email protected]
Belfry Theatre
Blue Bridge Theatre
Canadian Pacific Ballet
Sooke Philharmonic
Printing Fall Show requirements: Depends on the nature of the fall show
Item Deadline Quantity Price (Approx)
Posters
Handbills
Programs
Brochure
Mainstage production requirements: These numbers will vary depending on the historical popularity of the show
Item Deadline Quantity Price (Approx)
Posters 300 $200
Handbills 1500 $200
Programs 1700 $1400
Programs Item Deadline Action Responsibility Photos
Bios
Paid Advertisements
Compiling content
Website and Blog
Deadline Description Action Responsibility 6 months Posters Send to webmaster for
publication on website
3 months Press Releases 10 – 12 months before show
Audition Notices
Publish on blog
Ongoing Changes News Special events Volunteer opportunities
Publish on blog
Online, Social Media
Patricia's list of online publicity for the Mikado 2011
British Columbia Travel Guide http://www.gobc.ca/events/2/event19986?startDate=2010-06-19&category=494
Linking Boomers http://www.linkingboomers.com/index.php?action=events,create
VancouverIsland.com http://www.vancouverisland.com/calendar/calendar_rightframe.asp?year=2010&month=12&day=3
Culture Vulture http://culturevulturevictoria.com/victoria-gilbert-and-sullivan-society-presents-british-music-hall-2/
Senior Living Magazine http://www.seniorlivingmag.com/events/list Harbour Living http://www.harbourliving.ca/event/victoria-
gilbert-and-sullivan-society-presents-british-music-hall/
Facebook https://www.facebook.com/event.php?eid=123668257681722&ref=ts
My British Columbia Info.com http://britishcolumbia.mydestinationinfo.com/en/events/the-mikado-19-march-2011
Tourism Victoria (error?) http://www.tourismvictoria.com/Error.aspx?aspxerrorpath=/members/EventEdit.aspx
Events BC http://www.eventsbc.com/index.php?com=moreinfo&mid=19715
Victoria Kijiji (awaiting registration) http://victoria.kijiji.ca/c-ViewAd?AdId=245818354&MessageId=MSG.VIEW_AD.AD_DELAYEDMXAdIdMZ245818354MXGuidMZ12ca3328-9fd0-a20b-2740-0ba3ffffc20aMXadDelayedMZ24&mpname=List-Ad&mpname=Conf-Ad-Community&mpname=ConfAd-Community&mpname=Conf-Ad-Total&mpuid=1700173%3B2%3B245818354%3B57587797%3B%3B&secev=AQAAASySWpoAAM0AAAABACExMmNhMzMyOGJmZS5hMjBiMjcwLjEzYTcuZmZmZjgyZWQAAAABAAAAAA6m4%2FIAXOJ6GrSHrKHnN%2BoAGcDMyZiU%2Ff0*&wmid=245818354
canada-travel.ca http://www.canada-travel.ca/events-festivals?eventID=1393&start=60
bc ferries http://www.bcferries.com/travel_planning/Community_Events/Victoria.php
greatervictoria http://greatervictoria.com/events http://www.douglasmagazine.com/event-calendar/details/405.html
PAID ADVERTISING Company Contact Email Phone
Boulevard Magazine
Black Press: Peninsula News Review
Jim Parker – Sales Manager
[email protected] 250.656.1151 fax 250.656.5526
James Bay Beacon Newspaper Society
- Also Victoria Film Festival Program/Guide
Rosalinde Compton
[email protected] 250.382.3999 cell 250.884.7046
Monday Magazine Janet Gairdner sales manager
[email protected] 250.382.6188 ext.172
Sidney Beacon Kathy Butterworth
250.652.2870
Times.Colonist Margaret Long [email protected] 250.380.5246
Vic Arts: sets ads up for programs of many of the performing groups in town.
Philomena Hanson
[email protected] 250.382.6188
VictoriaNews The Daily
Shelley Westwood [email protected]
250.381.3633 ext 263
WHERE Victoria & SOAR Magazine
Linda Tesser, Publisher
[email protected] 250.480.3236 Cell: 778.678.7868
Fall Show
Paid Advertising for The British Music Hall, 2010
Space deadline
Artwork deadline
Contact Details Cost
Nov. 1 Booked
Nov 16 sent
Margaret Long • Advertising Sales Times Colonist A division of Postmedia Network Inc. 250.380.5246 [email protected] Pam – Accounts 250.380.5382
3” w x 4.64” h black & white in the Holiday guide (Nov 23) and the 2nd run at no charge will be Dec 2. Art Work to [email protected] by Nov. 16
$386+ HST
Paid by CC
Nov. 11 Booked
Nov. 15 sent
Rosalinde Compton James Bay Beacon Newspaper Society 7.435 Simcoe St. Victoria BC V8V 4T4 250.382.3999 (cell 250.884.7046) [email protected]
¼ pg. 5" across × 8.1/8" down In the Dec 2 edition Ad material to [email protected]
$116.90 + HST
Nov 9 Booked
Nov 9 sent
VictoriaNews The Daily Shelley Westwood 250.381.3633 ext 263 [email protected]
Full Page Nov 10 2 colour ads 10.33" wide x 2.5" in Nov 26 and Dec 1
$100+HST
$90 + HST
done sent Philomena Hansen [email protected]
Langham Court, Odd Couple, Victoria Symphony #2 POV Rodelinda
$103 211 211
Fall Show 2011 Budget
REVENUE
Cook St. Village Activity Centre Juan de Fuca
150 sts x 3 performances = 450 450 sts x 75 % = 337 sts
337 sts x $25/st = $8,437
Projected Revenue Total 8,437 plus $500
Grand Total 8,937
EXPENSES
Artistic Director 500
Music Director 500.00
Theatre Rental 1000.00
Music 100.00
Props 100.00
Costumes 300.00
Advertising 1,500.00
Programs 300.00
Tickets 100.00
Total $4,400
PROJECTED PROFIT $4,537
Mainstage Spring Production
Paid Advertising for the Mikado, 2011
Space deadline
Artwork deadline
Contact Details Cost
Nov. 3 Booked
Nov. 3 Sent
Philomena Hanson, Publisher Victoria Arts Marketing PO Box 8629 Victoria, BC V8W 3S2 T 250.382.6188 F 250.381.2662 E [email protected]
¼ or ½ page VOS Wizard of Oz program
Pckge of 11 $1387
Nov.11 Booked
Nov 19 Sent
Rosalinde Compton James Bay Beacon Newspaper Society 7.435 Simcoe St. Victoria BC V8V 4T4 250.382.3999 (cell 250.884.7046) [email protected]
Victoria Film Festival Guide – half page vertical Mikado ad (2 1/2" wide x 7 1/4" high) Full Colour Ad material to [email protected]
$650 + HST
Nov. 17 Booked
Dec 3 Sent
Philomena Hanson, Publisher Victoria Arts Marketing PO Box 8629 Victoria, BC V8W 3S2 T 250.382.6188 F 250.381.2662 E [email protected]
Victoria Symphony #4 – ¼ page Colour 2.437" x 3.937"
Dec 22 Booked
Dec 28 Philomena Hanson, Publisher Victoria Arts Marketing PO Box 8629 Victoria, BC V8W 3S2 T 250.382.6188 F 250.381.2662 E [email protected]
Langham Court . Laramie Project Jan 12 – 29 b/w
Dec 22 Booked
Jan 11 Philomena Hanson, Publisher Victoria Arts Marketing PO Box 8629 Victoria, BC V8W 3S2 T 250.382.6188 F 250.381.2662 E [email protected]
Belfry Theatre – The Cryptogram Jan 25 – Feb 27 b/w
Dec 3 & Jan 7
Booked
Jan 22 Kathy Butterworth, Sidney Beacon [email protected] 250.652.2870 Artwork and articles to Luann at [email protected]
February and March issues 2.5” wide by 5”deep, b/w Artwork to Luann at [email protected]
95 x 2 + HST
$212.80
Nov.17 Booked
Jan 24? Philomena Hanson, Publisher Victoria Arts Marketing PO Box 8629 Victoria, BC V8W 3S2 T 250.382.6188 F 250.381.2662 E [email protected]
POV La Boheme ¼ page Colour 2 1/4" x 3 7/8"
Space deadline
Artwork deadline
Contact Details Cost
Dec 23 Booked
Jan 28 Linda Tesser, Publisher WHERE Victoria & SOAR Mag. Direct: (250) 480.3236 Cell: (778) 678.7868 Fax: (250) 480.3233 [email protected]
March/April issue 1/6 page vertical ad: 1.5" wide by 3.655" deep – Full Colour
$620 + HST
Dec 22 Booked
Feb 4 Philomena Hanson, Publisher Victoria Arts Marketing PO Box 8629 Victoria, BC V8W 3S2 T 250.382.6188 F 250.381.2662 E [email protected]
Victoria Symphony #5 Full Colour
Dec 22 Booked
Feb 8 Philomena Hanson, Publisher Victoria Arts Marketing PO Box 8629 Victoria, BC V8W 3S2 T 250.382.6188 F 250.381.2662 E [email protected]
Phoenix Theatre – 12th
Night Feb 22 – March 3 b/w
Dec 22 Booked
Feb 15 Philomena Hanson, Publisher Victoria Arts Marketing PO Box 8629 Victoria, BC V8W 3S2 T 250.382.6188 F 250.381.2662 E [email protected]
Langham Court – Lady in the Van March 2 – 19 b/w
Feb 10 Tbc with Ros after
Jan 20
Feb 15 Rosalinde Compton James Bay Beacon Newspaper Society 7.435 Simcoe St. Victoria BC V8V 4T4 250.382.3999 (cell 250.884.7046) [email protected] http://www.sidneybusiness.com/
February and March 1/4 page 5" wide × 8.1/8" deep b/w
$190+HST
Dec 22 Booked
Feb 17 Philomena Hanson, Publisher Victoria Arts Marketing PO Box 8629 Victoria, BC V8W 3S2 T 250.382.6188 F 250.381.2662 E [email protected]
Belfry Spark Festival March 7 – 20 b/w
Jan 7 Booked
Feb 18 Black Press: Jim Parker . Publisher Peninsula News Review phone 250.656.1151 fax 250.656.5526 [email protected]
Peninsula News Review, Oak Bay News, Saanich News, Victoria News, Goldstream Gazette Feb 25, March 2, 4, 9, 11, 16 and 18 editions, 2 columns wide (2.8”) by 4” deep, b/w
$2800 + HST
Space deadline
Artwork deadline
Contact Details Cost
Dec 22 Booked
Feb 24 Philomena Hanson, Publisher Victoria Arts Marketing PO Box 8629 Victoria, BC V8W 3S2 T 250.382.6188 F 250.381.2662
Pearson College – One World 2011 March 11 and 12 b/w
Dec 22 Booked
Mar 1 Philomena Hanson, Publisher Victoria Arts Marketing PO Box 8629 Victoria, BC V8W 3S2 T 250.382.6188 F 250.381.2662 E [email protected]
Phoenix Theatre – Inside March 15 – 26 b/w
Jan 31 booked
March 7 Margaret Long • Advertising Sales Times Colonist A division of Postmedia Network Inc. 250.380.5246 [email protected] Pam – Accounts 250.380.5382
March ads in the Go section and Saturday papers March 10, 12, 17, 19, 24, 26 3.09” w x 3.0” wide I am sure it will be b/w
$1000+HST
Total (before HST) $6,764
Spring Show 2012 Budget
Date: May. 7th, 2011
REVENUE
TICKET SALES
Oak Bay High Mar. 31 Oak Bay High Apr 1 Mary Winspear Mar. 25
Mary Winspear Mar. 24
465 seats x .75 = 348 465 seats x .75 = 348 400 seats x .75 = 300 400 seats x .75 = 300 348 seats x $26 = 9,048 348 seats x $26 = $9,048
300 seats x $26 = $7,800
300 seats x $26 = $7,800
PROJECTED TOTAL REVENUE 33,696.00
SHARED EXPENSES Civic Orchestra VGAS Total
Expenses
B.H. Theatre Rental 1,000.00 1,000.00 2,000.00
O.B Theatre Rental * 1,000.00 1,000.00 3,000.00
Advertising 1,750.00 1,750.00 3,500.00
Programs 400.00 400.00 800.00
Rehearsal Rental 106.00 106.00 212.00 2 x $106
Rehearsal Food 75.00 75.00 150.00
Total 4,331.00 4,331.00 9,662.00
PROFIT SPLIT WITH ORCHESTRA
TOTAL REVENUE 33,696.00
TOTAL EXPENSES 9,662.00
TOTAL GROSS PROFIT 24,034.00
GROSS PROFIT (SPLIT 50/50) 12,017.00
VGAS PAID EXPENSES
Rehearsal Space 12 x $50 -600.00
Audition Space 2 x $50 -100.00
Audition Accompanist 2 x 3 x $25 -150.00
Honoraria -1,000.00 Rehearsal Accompanist 12 x 3 x $25 -900.00
Music -1,250.00
Properties -150.00
Costumes 0.00
Transporting Risers -500.00
VGAS NET PROFIT 7,367.00
FREE PUBLICITY – ARTICLES IN PRESS Send press releases, posters, articles and photos two - three months before production. Follow up with phone calls.
Company Contact Email Phone
A Channel & CFAX Radio
Adam Sawatsky [email protected] 250.381.2484
Alixe Wallis Alixe Wallis . writer [email protected]
250.592.1937
Black Press
Monday Magazine Grant McKenzie . editor [email protected]
250.382.6188 ext 137
Mary Ellen Green . arts [email protected]
250.382.6188 ext 132
Courtney Smith – online event calendar 1 – 2 Week before
[email protected] http://mondaymag.com/calendar?cal_path=/events/add
Janet Gairdner sales manager
[email protected] 250.382.6188 ext.172
Goldstream News Saanich News Victoria News
Kevin Laird – editorial director
250.381.3484 or 250. 381.3633 ext 293
Oak Bay News Don Descoteau . editor [email protected]
250.381.3633, ext. 243
Peninsula News Laura Lavin [email protected]
250.656.1151
Christine vanReeuwyk [email protected]
250. 656.1151 ext. 27
Jim Parker [email protected]
250.656.1151
Vic News – The Daily Shelley Westwood [email protected]
250.381.3633 ext 263
Canadian Pacific Ballet Luglio Sandoval [email protected]
250. 380.2522
Culture Vulture Leanne Allen [email protected]
Coffee News [email protected]
Boulevard Magazine [email protected]
Focus on Women [email protected]
James Bay Beacon Rosalinde Compton
250.382.3999
Music in Victoria Deryk Barker [email protected]
Seattle G&S Society Mike Storie [email protected]
Senior Living Magazine For the event calendar [email protected]
Bobbie Jo Reid [email protected]
Sidney Beacon Kathy Butterworth [email protected]
250.652.2870
Times Colonist Adrian Chamberlain - main and first contact
250.380.5364
Sarah Petrescu – reporter [email protected]
250.380.5370
Margaret Long - sales [email protected]
(250) 380-5246
Grania Litwin – Go Magazine preview
Grant Wittkamp - the Sydney Feature
(250) 380-5244
Where Magazine [email protected]
Jennifer Blyth [email protected]
Linda Tesser – sales [email protected]
250. 480.3236
VicArts Philomena Hanson [email protected]
Victoria News Group Calendar
Friday edition: Tuesday of same week.
Wed. edition: Thursday noon for the following week
YAM Magazine
David Lennam [email protected]
TV/ Radio
Company Contact Email Phone
A Channel & CFAX Radio
Adam Sawatsky - Tapes
[email protected] 250.381.2484
CBC Radio Peter Hutchinson Program Manager On the Island - tapes
250. 414.4700 or 250. 360.2227
Chek News [email protected]
Ocean 98.5 Megan Gariepy [email protected]
Muriel McKay [email protected]
Jim Schneider: General Manager
Shaw TV David Lennam - . Tapes [email protected]
Karen Elgersma [email protected] 205 475-1059 ext 817413
Cathy Chiasson [email protected]
250.475.1059 ext 7202
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