Victor ia L. Roush 305-766-3706

vicki.roush@gmail.com RESUM É

SU M M A R Y

Experienced hospitality industry professional. Excellent customer service and communications skills. Articulate, courteous and cheerful. Broad knowledge of retail arena, marketing, advertising, public relations and social media development. R E C E N T C A R E E R EX P E R I E N C E

Beverage Department Manager for two stores, Fausto’s Food Palace, a specialty and gourmet market, responsible for every aspect of beer and wine sales. Worked closely with suppliers to provide products best suited for a diverse and loyal neighborhood customer base. Responsibilities and achievements included:

• Sales o Communicate personally with customers to provide best product mix. o Assist customers with education and recommendations.

• Management o Buy products with reasonable assessment of future sales, trends, and seasons. o Manage inventory..

• Team Leadership o Conduct basic training with other managers to ensure effective cross-marketing.

• Successes o Exponential first year growth, followed by steady growth thereafter. o Customers trusted my knowledge and veracity when helping them make buying decisions.

Sales Consultant with Premier Beverage, serving a large customer base, all with varying needs. Concentration on

increasing presence and growth within the accounts and brand expansion. Building confident relationships and providing the highest level of customer service has been integral in achieving year after year growth in the territory. Responsibilities and achievements included:

• Sales o Assess and identify customers’ needs. o Conduct staff trainings to keep servers knowledgeable and confident in selling techniques and product

specifics. • Account Management

o Help customer manage inventory. o Track and manage each customer’s account balance.

• Team Leadership o Work extremely close with coworkers to assure linear communications, pool resources and talents, and

exchange news and ideas. • Successes

o Enjoyed the trust of my customers because of my dedication to their businesses, willingness to be available when needed, and committed and ethical behavior, which lead to year after year growth.

Ten years at The Green Parrot Bar, one of Key West’s most celebrated establishments, has offered many exciting

opportunities. Working closely with management and staff, great effort went into crafting and maintaining an image of a bohemian old-time Key West watering hole and corner saloon while achieving growth. Responsibilities and achievements included:

• Bartender o Developed a customer following through innovative mixology and excellent customer service. Provided

training and guidance to other bar staff members and employees. • Entertainment and Promotions Director.

o Booking and scheduling entertainment. Negotiated contracts with regional and national musical acts and managed the entertainment calendar to appeal to the diverse and educated musical tastes of clientele.

o Conceived, produced, managed, coordinated, and actively participated in all special events. • Public Relations.

o Instrumental in garnering a cover story in Nightclub and Bar magazine, which resulted in being named one of the Top 100 bars in the U.S. by its editors.

o Personally featured in The World’s Best Bartenders’ Guide, which names The Green Parrot as one of the world’s 50 greatest bars.

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Victoria L. Roush Page 2 EN T E R T A I N M E N T A N D C O N S U L T I N G Contract positions included:

• Nightclubs and theatres, performing and events promotions. • Actor. Radio, television, theatrical, and movie acting and voiceover talent. • Musician. Leader of Vicki Roush and the Redheaded Blues Band, “Diva by the Sea” cabaret show, and other

musical appearances, including the self-produced CD, “Mighty Red.” • Assistant Director of Fantasy Fest ’90 & ’91. Assisted Festival Director in overseeing all aspects of

coordinating Key West’s premier 10-day festival. Assignments included: o Media Development. Print and electronic media placement, copywriting, graphic ad layout and design,

scheduling. Oversight of Fantasy Fest Official Publication. o Public Relations. Assisted in coordination of press releases, mail fulfillment, handling inquiries from

media, participants, tourists, vendors, and any interested party. o Management. Staff supervision, budget preparation, A/R, A/P, payroll, TDC reimbursements. o Event Coordination. Scheduling and coordination of the execution and operation of Festival-sponsored

events, as well as assisting Festival sponsors with their own event coordination and promotion. o Special Appearances. Appearances on and hosting of local and regional television and radio talk shows

and interviews, Emcee of Grand parade, and other events. C O M M U N I T Y IN V O L V E M E N T A N D A W A R D S

• Key West Restaurant and Bar Association, Secretary • Appointed to Mayor’s Tourism Advisory Council • Appointed to Monroe County Tourist Development Council • Appointed to Key West Cultural Commission • Board of Directors, Key West School of Performing Arts, 1987- 1992

C O M P U T E R SK I L L S

• Knowledge of PC and Macintosh environments. • Social Media • Word, Excel, Photoshop, Illustrator, InDesign

RE F E R E N C E S A V A I L A B L E U P O N RE Q U E S T

VICK I  ROUSH  CELL: 305-766-3706 · EMAIL: VICKI.ROUSH@GMAIL.COM

THEATRE XANADU Melpomene Waterfront Playhouse, Key West BINGO! THE WINNING MUSICAL Vern Red Barn Theatre, Key West DROWSY CHAPERONE TRIX Waterfront Playhouse MESHUGGA-NUNS Sister Amnesia Red Barn Theatre FALSETTOLAND Cordelia Red Barn Theatre OLYMPUS ON MY MIND Charis Waterfront Playhouse SHE LOVES ME Customer Waterfront Playhouse NUNSENSE Sr. Amnesia, Musical Director Red Barn Theatre COLE Featured Character/Soloist Red Barn Theatre ANYTHING GOES Mrs. Harcourt Tennessee Williams Fine Arts Ctr CHICAGO Matron Mama Morton Waterfront Playhouse TALKING WITH Rodeo Red Barn Theatre DA DOO RON RON Original Cast, Featured Soloist Red Barn Theatre HAIR Featured Character/Soloist Tennessee Williams Fine Arts Ctr A LITTLE NIGHT MUSIC Liebesleider Tennessee Williams Fine Arts Ctr ANNIE GET YOUR GUN Dolly Tate Tennessee Williams Fine Arts Ctr WORKING Delores Dante Tennessee Williams Fine Arts Ctr #1 PENNY LANE Original Cast, Featured Soloist The Copa, Key West #2 PENNY LANE Original Cast, Featured Soloist Waterfront Playhouse LOOKIN’ UP Rose, Original Cast Waterfront Playhouse A FUNNY THING HAPPENED ON THE Mother Waterfront Playhouse WAY TO THE FORUM BEST LITTLE WHOREHOUSE IN TEXAS Miss Mona Tennessee Williams Fine Arts Ctr CABARET/ CONCERT VICKI ROUSH – SINGING LIBERALLY, one woman show at Tennessee Williams Fine Arts Center, Key West AT LAST, one woman show at The Studios of Key West VICKI ROUSH – EVERYBODY’S GIRL!, one woman show at Waterfront Playhouse, Key West DIVA BY THE SEA, one woman show at Tennessee Williams Fine Arts Center, Key West DIVA BY THE SEA, touring one-woman cabaret show Leader of the REDHEADED BLUES BAND Original member of the FABULOUS SPECTRELLES Countless revues and theatrical benefit performances Front vocalist for various jazz, blues and pop groups Featured soloist for KEY WEST POPS, oratorios, masses and opera highlights performances RECORDING STUDIO MIGHTY RED, VICKI ROUSH AND THE REDHEADED BLUES BAND VICKI ROUSH IS A DIVA BY THE SEA Lead and back-up vocals for demos, albums, and radio and TV commercials SPECIAL EVENTS Master of Ceremonies and featured performer for major charity events, Key West’s FANTASY FEST, HEMINGWAY

DAYS, CONCH REPUBLIC DAYS, BUBBI AWARDS, and other special events FILM COLORS OF KEY WEST, documentary, commentator GREAT AMERICAN POETS, PBS, featured character and soloist Other extra work for major motion pictures filmed in Key West T.V. Key West area talk shows – hosting, performing, and special events commentary RADIO Lead and background vocals, voiceovers, production and copywriting