VICHY BY GROUP 3 CLASS 2. Idea Vichy combines spring water with high-tech and active natures.It aims...
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Transcript of VICHY BY GROUP 3 CLASS 2. Idea Vichy combines spring water with high-tech and active natures.It aims...
![Page 1: VICHY BY GROUP 3 CLASS 2. Idea Vichy combines spring water with high-tech and active natures.It aims at cxomforting skin,resisting anaphylaxis and strengthening.](https://reader036.fdocuments.net/reader036/viewer/2022062422/56649f295503460f94c4305b/html5/thumbnails/1.jpg)
VICHY BY GROUP 3 CLASS 2VICHY BY GROUP 3 CLASS 2
![Page 2: VICHY BY GROUP 3 CLASS 2. Idea Vichy combines spring water with high-tech and active natures.It aims at cxomforting skin,resisting anaphylaxis and strengthening.](https://reader036.fdocuments.net/reader036/viewer/2022062422/56649f295503460f94c4305b/html5/thumbnails/2.jpg)
Idea
Vichy combines spring water with high-tech and active natures.It aims at cxomforting skin,resisting anaphylaxis and strengthening skin's barrier.Its catchword is "The dream of ideal skin comes true".
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Origin
In 1931, a beautician called Georges Guerin found out the efficacy of the spring in Vichy, a town in France. He finally decided to poured Vichy spring into skin care cosmetics. This is the birth of Vichy. In 1955, Vichy was purchased by the famous L 'oreal group. Vivhy entered the market of China in 1998. Now, many large pharmacies sell its products.
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Target Market
Vichy’customs are mainly white collar workers and women with a certain economic strength, so it mainly advertises on newspapers and magazines . It advertises natural medicine which can prevent and treat skin disease. What’s more, the salespersons of Vichy are professional pharmacists. High quality, suitable price and professional service lead to success
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Product
When it comes to taking care of your skin, vichy offers some of the best solutions. Thermal water is a centuries old treatment for all kinds of skin ailments. Soothing and calming, natural spring waters can help reduce irritation, redness and scaling associated with a variety of conditions. Vichy combines this old fashioned tradition with cutting edge scientific technology in order to deliver a full range of skin care products that work with your skin to promote a healthier and more vibrant complexion.
![Page 6: VICHY BY GROUP 3 CLASS 2. Idea Vichy combines spring water with high-tech and active natures.It aims at cxomforting skin,resisting anaphylaxis and strengthening.](https://reader036.fdocuments.net/reader036/viewer/2022062422/56649f295503460f94c4305b/html5/thumbnails/6.jpg)
Price
Vichy is aimed at cosmeceutical products and the development foreground of the cosmeceutical market in the future was prospected. (未来药妆品市场的发展前景进行了展望 ) So its price is a little high compared with other foreign cosmetics brand .But do not worry because some of its great products just be sold at $5.
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Place
French vichy has gone towards here and there in the world, especially serving popularly in America ,Asia, Europe and Middle East.
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Promotion
Vichy is holding lots of activities in order to welcome its 8 anniversary celebration such as HK VICHY in Defu Square and Shangshui Square. Preferential promotion of stored-value card is already well underway in its club so as to return its old and new customers. Customers can enjoy a certain kind of discount according to their prepayment and also select a present in corresponding range.
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DisadvantagesFirst,Vichy loses dominant position when com
pared with domestic in price.Second,Vichy is new to most Chinese.It's prod
ucts are only selled in dispensaries.However,our dispensaries are very different from Franch.As a result,customers in China often overstate its medical nature instead of its function in caring skin.
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thanks !