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The Market

Vicco

Vicco products

All detergent

Product

Price and place

Promotion

SWOT analysis

Future plans

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THE MARKET AND MAJOR PLAYERS

The detergentmarket of India isvalued as the thirdlargest in the world

at Rs 57 billion

The major playersin the detergentmarket of India areAriel, Rin, Surf,Wheel, Fena,Nirma, Ghadi, etc.

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ALL is

positioned

with the

mid scale

products

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VICCO

1952-Founded by late Shri K.V.Pendharkar,

15% of company's total production- overseas market.

Established strong foothold in almost every developedcountry in Asia, Europe, America, Africa and Australia.

Today, 50 years later, the group stands majestically as agrand conglomerate of13 companies.

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VICCO PRODUCTS

Turmeric Skin Cream

Vajradanti Paste

Vajradanti Powder

Vajradanti SF (Sugar Free)Turmeric Multipurpose Cream

Turmeric Face Wash

Turmeric Skin cream (Oil Base)

Turmeric WSO Cream

Narayani Cream

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VICCO PRESENTS ALL DETERGENT

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PRICING AND PLACE

SIZE PRICE

SACHET Rs. 1.50

200 gms Rs. 19

500 gms Rs. 49

1 kg Rs. 99

2 kg Rs. 149

5 kg Rs. 299

The launch of Vicco All would first be inmajor cities like Mumbai , Delhi , Bangalore

and Kolkata and the slowly we will penetrate

the rest of India

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PROMOTION

We are planning to target the middle income

households

For that we are going to Put hoardings

Advertise in BEST buses and ST(rural) buses also

Advertise in ladies compartments in trains

Advertise on bus stops

Give free samples

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PROMOTION

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SWOT ANALYSIS

Strengths

well known brand

Low price

Low advertising cost

Powerful marketing

Availability in various sizes as per convenience

Weakness

Strong competitors

New venture for the brand

Highly substitute-able product

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Opportunities

Rural area penetration

Increasing the volume of productionSeason and fashion influences

Geographic export

Low cost of sachets targeting mass market

Threats

Detergent price war

Introduction of local products

Economic crisisEnvironmental effects

Change in preferences

Political effect

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Future plans

Ayurvedic All

All bar

All detergent booster

Tie up with a leading washing machine

company

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Nitin Singh-134

Himank Gaur-78

Aman Singh-132

Kiran Karamchandani-90

Zainab Khan-95

Hitesha Thakkar-140

Ravi Verma-144