Vibe Magazine Mohammed Ibrahim

Front Covers

Vibe magazine is a very professional magazine who will always want to please the needs of their customers. They do this by using celebrity endorsement. Their magazines are always consistent. They always have the main image dominating the majority of the front cover. Even if some people are not interested in the type of music Vibe is showing they may still purchase the magazine due to the celebrities on the front cover.

Contents Pages

Vibe has created a contents page which is very different to the ones other music magazine publishers use. The way ‘contents’ is written and is completely unique to Vibe’s own design. The magazine has minimal information which saves the reader time scanning through heaps of text. The contents are all consistent with the way their masthead is written this suggest it is a professional magazine.

Articles Vibe has created very sexy and attractive articles which appeal to their target audience. The images used in their articles are all anchored with the copy. Some images have men smoking in them and they will not be very appealing towards the younger audience range. Attractive women are used for sex appeal so that men are attracted to their magazine.

GenreVibe magazine predominantly has an R&B and Hip-Hop genre. The magazine shows consistency throughout all of their issues. Their target audience are males and females as the colours they use are unisex and the models that advertise the magazine appeal to both genders. Young urban followers will be interested in the type of magazine Vibe has produced. This allows Vibe to target a bigger audience which will make more sales for them. People who enjoy R&B and Hip-Hop music will be most likely to purchase the music as this is their chosen taste of music.

History…

Establishes in 1993.

Found by Quincy Jones.

Shut down in 2009 due to recession but has been taken over by InterMedia Partners.

Issued every month.

Institutions – InterMedia Partners InterMedia Partners is a private equity business which helps and takes over businesses which are struggling to continue or have fallen into recession. InterMedia is currently the institution for Vibe and they have been since they took over their current recession issue since 2009. they have helped the business get up from the ground and into the sky. InterMedia Partners was originally found in 1988 by Leo Hindery Jr. they have 50 years of experience and they have invested in cable television, broadcast television, print, programming, and broadband opportunities. This successful company is currently worth 1 billion dollars!

Why I Like Vibe MagazineVibe is a very professional and attractive magazine. The magazine is consistent with the layout of their front covers and contents pages. This magazine is not similar to other magazines and I like the fact that it is different. Women are used as an advantage by the magazine producers as they are predominantly used to attract non Hip-Hop living men towards the magazine. I think this is very clever as this will enable Vibe to broaden their target audience.