INTRODUCTION 1

INTRODUCTION 2

INTRODUCTION 3

Responsible for strategic planning and implementation of marketing

communications and activations To promote the positive images of clients in

the government and private sectors

Gaining extensive experiences in public

relations through various leading

multinational and local organizations

dealing in consumer products community

activities as well as event management

My previous employers were Velocity

(Thailand) Limited The Professional

Marketing Services Group CoLtd Asatsu

(Thailand) Samart Info Media McCANN-

ERICKSON (Thailand) Ltd Marketforce

Public Relations Ltd as Public Relations

Manager and also with Far East

Advertising PCL Leo Burnett ltd and

Chuo Senko (Thailand)CoLtd

As a Public Relations my responsibilities are keeping good company and product

image by creating and planning a Strategic Public Relations Campaign for clients

and handled all aspects of Public Relations including implementing a Public

Relations activities and PR writing

As Account Manager at McCANN-ERICKSON my responsibilities are coordinating

handling all aspects of Event Marketing Campaign planning which includes

implementing and managing clientrsquos special events to reach success

As strategic planner at McCANN-ERICKSON my responsibilities are coordinating

and operating consumer dialogue sessions on a weekly basis Consumer dialogue

is one of an essential foundation for strategic planning process developed as

McCANN proprietary tool Consumer dialogue is defined the same as qualitative

research methodology the observation of change of consumer behaviours and media ethnology

As strategic planner at PMS [The Professional Marketing Services Group] my

responsibilities are developing and supervising an activation programme and

proposal for clients in order to manipulate customer experiences toward brands

and products through marketing activities and to magnitize audiences to participate our booth roadshow special events sales promotions

INTRODUCTION 5

In the consumer products sector

previously I had been supervised

education campaign for PampG

Corsquos Rejoice Shampoo as well

as the National Energy Policy

Organizationrsquos Unleaded

Gasoline campaign under the

Office of the Prime Minister I

was also responsible for

McDonaldrsquos restaurantsrsquo client

newsletters and public relations

activities for its branch

openings And handled

promotional activities for ICC

Plc for its ldquoAbsorbardquo product

range as well as public relations

programme for ldquoPIASrdquo cosmetics

In a community relations programme I was one of a team who initiated the Reforestation

Project for Petroleum Authority of Thailand which is going further until the present day In

addition used to work for celebration the 10th Anniversary of Canadian Airlines in Thailand

the branch opening ceremony of Makro Auto Care the launch of women package of

American International Assurance (AIA) in Thailand and 3m Thai product-Breath Right

brand education to target consumers

INTRODUCTION 6

I graduated from Bangkok University with a

Masters of Arts in Communication Arts

(International Programme-specialize in

advertising field of studying) and bachelor

of Communication Arts in Public Relations

with an international programme from the

same university

And almost completed my Master of Social

Science in Political Science at Kasetsart

University (completed course work but not

complete thesis studies)

INTRODUCTION 7

INTRODUCTION 9

INTRODUCTION 10

INTRODUCTION 11

INTRODUCTION 12

INTRODUCTION 13

INTRODUCTION 14

Develop concept amp theme to communicate brands or

products benefits to target consumers Generate

creative ideas for ambiences and atmosphere to get

impression among attendants

INTRODUCTION 2

INTRODUCTION 3

Responsible for strategic planning and implementation of marketing

communications and activations To promote the positive images of clients in

the government and private sectors

Gaining extensive experiences in public

relations through various leading

multinational and local organizations

dealing in consumer products community

activities as well as event management

My previous employers were Velocity

(Thailand) Limited The Professional

Marketing Services Group CoLtd Asatsu

(Thailand) Samart Info Media McCANN-

ERICKSON (Thailand) Ltd Marketforce

Public Relations Ltd as Public Relations

Manager and also with Far East

Advertising PCL Leo Burnett ltd and

Chuo Senko (Thailand)CoLtd

As a Public Relations my responsibilities are keeping good company and product

image by creating and planning a Strategic Public Relations Campaign for clients

and handled all aspects of Public Relations including implementing a Public

Relations activities and PR writing

As Account Manager at McCANN-ERICKSON my responsibilities are coordinating

handling all aspects of Event Marketing Campaign planning which includes

implementing and managing clientrsquos special events to reach success

As strategic planner at McCANN-ERICKSON my responsibilities are coordinating

and operating consumer dialogue sessions on a weekly basis Consumer dialogue

is one of an essential foundation for strategic planning process developed as

McCANN proprietary tool Consumer dialogue is defined the same as qualitative

research methodology the observation of change of consumer behaviours and media ethnology

As strategic planner at PMS [The Professional Marketing Services Group] my

responsibilities are developing and supervising an activation programme and

proposal for clients in order to manipulate customer experiences toward brands

and products through marketing activities and to magnitize audiences to participate our booth roadshow special events sales promotions

INTRODUCTION 5

In the consumer products sector

previously I had been supervised

education campaign for PampG

Corsquos Rejoice Shampoo as well

as the National Energy Policy

Organizationrsquos Unleaded

Gasoline campaign under the

Office of the Prime Minister I

was also responsible for

McDonaldrsquos restaurantsrsquo client

newsletters and public relations

activities for its branch

openings And handled

promotional activities for ICC

Plc for its ldquoAbsorbardquo product

range as well as public relations

programme for ldquoPIASrdquo cosmetics

In a community relations programme I was one of a team who initiated the Reforestation

Project for Petroleum Authority of Thailand which is going further until the present day In

addition used to work for celebration the 10th Anniversary of Canadian Airlines in Thailand

the branch opening ceremony of Makro Auto Care the launch of women package of

American International Assurance (AIA) in Thailand and 3m Thai product-Breath Right

brand education to target consumers

INTRODUCTION 6

I graduated from Bangkok University with a

Masters of Arts in Communication Arts

(International Programme-specialize in

advertising field of studying) and bachelor

of Communication Arts in Public Relations

with an international programme from the

same university

And almost completed my Master of Social

Science in Political Science at Kasetsart

University (completed course work but not

complete thesis studies)

INTRODUCTION 7

INTRODUCTION 9

INTRODUCTION 10

INTRODUCTION 11

INTRODUCTION 12

INTRODUCTION 13

INTRODUCTION 14

Develop concept amp theme to communicate brands or

products benefits to target consumers Generate

creative ideas for ambiences and atmosphere to get

impression among attendants

INTRODUCTION 3

Responsible for strategic planning and implementation of marketing

communications and activations To promote the positive images of clients in

the government and private sectors

Gaining extensive experiences in public

relations through various leading

multinational and local organizations

dealing in consumer products community

activities as well as event management

My previous employers were Velocity

(Thailand) Limited The Professional

Marketing Services Group CoLtd Asatsu

(Thailand) Samart Info Media McCANN-

ERICKSON (Thailand) Ltd Marketforce

Public Relations Ltd as Public Relations

Manager and also with Far East

Advertising PCL Leo Burnett ltd and

Chuo Senko (Thailand)CoLtd

As a Public Relations my responsibilities are keeping good company and product

image by creating and planning a Strategic Public Relations Campaign for clients

and handled all aspects of Public Relations including implementing a Public

Relations activities and PR writing

As Account Manager at McCANN-ERICKSON my responsibilities are coordinating

handling all aspects of Event Marketing Campaign planning which includes

implementing and managing clientrsquos special events to reach success

As strategic planner at McCANN-ERICKSON my responsibilities are coordinating

and operating consumer dialogue sessions on a weekly basis Consumer dialogue

is one of an essential foundation for strategic planning process developed as

McCANN proprietary tool Consumer dialogue is defined the same as qualitative

research methodology the observation of change of consumer behaviours and media ethnology

As strategic planner at PMS [The Professional Marketing Services Group] my

responsibilities are developing and supervising an activation programme and

proposal for clients in order to manipulate customer experiences toward brands

and products through marketing activities and to magnitize audiences to participate our booth roadshow special events sales promotions

INTRODUCTION 5

In the consumer products sector

previously I had been supervised

education campaign for PampG

Corsquos Rejoice Shampoo as well

as the National Energy Policy

Organizationrsquos Unleaded

Gasoline campaign under the

Office of the Prime Minister I

was also responsible for

McDonaldrsquos restaurantsrsquo client

newsletters and public relations

activities for its branch

openings And handled

promotional activities for ICC

Plc for its ldquoAbsorbardquo product

range as well as public relations

programme for ldquoPIASrdquo cosmetics

In a community relations programme I was one of a team who initiated the Reforestation

Project for Petroleum Authority of Thailand which is going further until the present day In

addition used to work for celebration the 10th Anniversary of Canadian Airlines in Thailand

the branch opening ceremony of Makro Auto Care the launch of women package of

American International Assurance (AIA) in Thailand and 3m Thai product-Breath Right

brand education to target consumers

INTRODUCTION 6

I graduated from Bangkok University with a

Masters of Arts in Communication Arts

(International Programme-specialize in

advertising field of studying) and bachelor

of Communication Arts in Public Relations

with an international programme from the

same university

And almost completed my Master of Social

Science in Political Science at Kasetsart

University (completed course work but not

complete thesis studies)

INTRODUCTION 7

INTRODUCTION 9

INTRODUCTION 10

INTRODUCTION 11

INTRODUCTION 12

INTRODUCTION 13

INTRODUCTION 14

Develop concept amp theme to communicate brands or

products benefits to target consumers Generate

creative ideas for ambiences and atmosphere to get

impression among attendants

As a Public Relations my responsibilities are keeping good company and product

image by creating and planning a Strategic Public Relations Campaign for clients

and handled all aspects of Public Relations including implementing a Public

Relations activities and PR writing

As Account Manager at McCANN-ERICKSON my responsibilities are coordinating

handling all aspects of Event Marketing Campaign planning which includes

implementing and managing clientrsquos special events to reach success

As strategic planner at McCANN-ERICKSON my responsibilities are coordinating

and operating consumer dialogue sessions on a weekly basis Consumer dialogue

is one of an essential foundation for strategic planning process developed as

McCANN proprietary tool Consumer dialogue is defined the same as qualitative

research methodology the observation of change of consumer behaviours and media ethnology

As strategic planner at PMS [The Professional Marketing Services Group] my

responsibilities are developing and supervising an activation programme and

proposal for clients in order to manipulate customer experiences toward brands

and products through marketing activities and to magnitize audiences to participate our booth roadshow special events sales promotions

INTRODUCTION 5

In the consumer products sector

previously I had been supervised

education campaign for PampG

Corsquos Rejoice Shampoo as well

as the National Energy Policy

Organizationrsquos Unleaded

Gasoline campaign under the

Office of the Prime Minister I

was also responsible for

McDonaldrsquos restaurantsrsquo client

newsletters and public relations

activities for its branch

openings And handled

promotional activities for ICC

Plc for its ldquoAbsorbardquo product

range as well as public relations

programme for ldquoPIASrdquo cosmetics

In a community relations programme I was one of a team who initiated the Reforestation

Project for Petroleum Authority of Thailand which is going further until the present day In

addition used to work for celebration the 10th Anniversary of Canadian Airlines in Thailand

the branch opening ceremony of Makro Auto Care the launch of women package of

American International Assurance (AIA) in Thailand and 3m Thai product-Breath Right

brand education to target consumers

INTRODUCTION 6

I graduated from Bangkok University with a

Masters of Arts in Communication Arts

(International Programme-specialize in

advertising field of studying) and bachelor

of Communication Arts in Public Relations

with an international programme from the

same university

And almost completed my Master of Social

Science in Political Science at Kasetsart

University (completed course work but not

complete thesis studies)

INTRODUCTION 7

INTRODUCTION 9

INTRODUCTION 10

INTRODUCTION 11

INTRODUCTION 12

INTRODUCTION 13

INTRODUCTION 14

Develop concept amp theme to communicate brands or

products benefits to target consumers Generate

creative ideas for ambiences and atmosphere to get

impression among attendants

INTRODUCTION 5

In the consumer products sector

previously I had been supervised

education campaign for PampG

Corsquos Rejoice Shampoo as well

as the National Energy Policy

Organizationrsquos Unleaded

Gasoline campaign under the

Office of the Prime Minister I

was also responsible for

McDonaldrsquos restaurantsrsquo client

newsletters and public relations

activities for its branch

openings And handled

promotional activities for ICC

Plc for its ldquoAbsorbardquo product

range as well as public relations

programme for ldquoPIASrdquo cosmetics

In a community relations programme I was one of a team who initiated the Reforestation

Project for Petroleum Authority of Thailand which is going further until the present day In

addition used to work for celebration the 10th Anniversary of Canadian Airlines in Thailand

the branch opening ceremony of Makro Auto Care the launch of women package of

American International Assurance (AIA) in Thailand and 3m Thai product-Breath Right

brand education to target consumers

INTRODUCTION 6

I graduated from Bangkok University with a

Masters of Arts in Communication Arts

(International Programme-specialize in

advertising field of studying) and bachelor

of Communication Arts in Public Relations

with an international programme from the

same university

And almost completed my Master of Social

Science in Political Science at Kasetsart

University (completed course work but not

complete thesis studies)

INTRODUCTION 7

INTRODUCTION 9

INTRODUCTION 10

INTRODUCTION 11

INTRODUCTION 12

INTRODUCTION 13

INTRODUCTION 14

Develop concept amp theme to communicate brands or

products benefits to target consumers Generate

creative ideas for ambiences and atmosphere to get

impression among attendants

INTRODUCTION 6

I graduated from Bangkok University with a

Masters of Arts in Communication Arts

(International Programme-specialize in

advertising field of studying) and bachelor

of Communication Arts in Public Relations

with an international programme from the

same university

And almost completed my Master of Social

Science in Political Science at Kasetsart

University (completed course work but not

complete thesis studies)

INTRODUCTION 7

INTRODUCTION 9

INTRODUCTION 10

INTRODUCTION 11

INTRODUCTION 12

INTRODUCTION 13

INTRODUCTION 14

Develop concept amp theme to communicate brands or

products benefits to target consumers Generate

creative ideas for ambiences and atmosphere to get

impression among attendants

INTRODUCTION 7

INTRODUCTION 9

INTRODUCTION 10

INTRODUCTION 11

INTRODUCTION 12

INTRODUCTION 13

INTRODUCTION 14

Develop concept amp theme to communicate brands or

products benefits to target consumers Generate

creative ideas for ambiences and atmosphere to get

impression among attendants

INTRODUCTION 9

INTRODUCTION 10

INTRODUCTION 11

INTRODUCTION 12

INTRODUCTION 13

INTRODUCTION 14

Develop concept amp theme to communicate brands or

products benefits to target consumers Generate

creative ideas for ambiences and atmosphere to get

impression among attendants

INTRODUCTION 10

INTRODUCTION 11

INTRODUCTION 12

INTRODUCTION 13

INTRODUCTION 14

Develop concept amp theme to communicate brands or

products benefits to target consumers Generate

creative ideas for ambiences and atmosphere to get

impression among attendants

INTRODUCTION 11

INTRODUCTION 12

INTRODUCTION 13

INTRODUCTION 14

Develop concept amp theme to communicate brands or

products benefits to target consumers Generate

creative ideas for ambiences and atmosphere to get

impression among attendants

INTRODUCTION 12

INTRODUCTION 13

INTRODUCTION 14

Develop concept amp theme to communicate brands or

products benefits to target consumers Generate

creative ideas for ambiences and atmosphere to get

impression among attendants

INTRODUCTION 13

INTRODUCTION 14

Develop concept amp theme to communicate brands or

products benefits to target consumers Generate

creative ideas for ambiences and atmosphere to get

impression among attendants

INTRODUCTION 14

Develop concept amp theme to communicate brands or

products benefits to target consumers Generate

creative ideas for ambiences and atmosphere to get

impression among attendants

Develop concept amp theme to communicate brands or

products benefits to target consumers Generate

creative ideas for ambiences and atmosphere to get

impression among attendants

Brainstorming with graphic designers and production

team to construct and create a sense of

participation within exhibition areas To supervise

mood and tone of the exhibition and environment

along with concept amp theme

Define mechanics and tools to gain attention among prospect consumer target

Motivate and endorse product usage and advantages to those target in order to

draw them direct experiences and sharing information among the peer group

Define mechanics and tools to gain attention among prospect consumer target

Motivate and endorse product usage and advantages to those target in order to

draw them direct experiences and sharing information among the peer group

Define mechanics and tools to gain attention among prospect consumer target

Motivate and endorse product usage and advantages to those target in order to

draw them direct experiences and sharing information among the peer group

Define mechanics and tools to gain attention among prospect consumer target

Motivate and endorse product usage and advantages to those target in order to

draw them direct experiences and sharing information among the peer group

Content development based on clients brief such as training

presentation company services profile or business plan

presentation

INTRODUCTION 21

INTRODUCTION 22

Define communications messages strategy mechanics and communication

Public Relations tools to keep media representative to be informed to be

updated and strengthen relationship between corporate executives

management and journalists Some PR events might required a hook to draw

attention and participation among media representative a hook might be a

concept amp theme decorations celebrities to attend

INTRODUCTION 22

Define communications messages strategy mechanics and communication

Public Relations tools to keep media representative to be informed to be

updated and strengthen relationship between corporate executives

management and journalists Some PR events might required a hook to draw

attention and participation among media representative a hook might be a

concept amp theme decorations celebrities to attend

Define communications messages strategy mechanics and communication

Public Relations tools to keep media representative to be informed to be

updated and strengthen relationship between corporate executives

management and journalists Some PR events might required a hook to draw

attention and participation among media representative a hook might be a

concept amp theme decorations celebrities to attend

INTRODUCTION 24

INTRODUCTION 26

INTRODUCTION 27

Neck Tag Name Card Shop Bag Light box

Name card 2

INTRODUCTION 33

INTRODUCTION 26

INTRODUCTION 27

Neck Tag Name Card Shop Bag Light box

Name card 2

INTRODUCTION 33

INTRODUCTION 27

Neck Tag Name Card Shop Bag Light box

Name card 2

INTRODUCTION 33

Neck Tag Name Card Shop Bag Light box

Name card 2

INTRODUCTION 33

INTRODUCTION 33