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TOPICS COVERED:

1. SIMILARITIES OF

GRANDPARENTS

2. DIFFERENCES OF

GRANDPARENTS

3. SIMILARITIES OF PARENTS

4. DIFFERENCES OF PARENTS

5. CONCLUSION

6. GRANDPARENT V/S PARENT

7. EVOLUTION IN MASS MEDIA

Our research work …

SAMPLE QUESTIONAIRRE

This project is about comparing different aspects of daily life of three generations and will cover a period of about 50 years. We will conduct research on the topic mass media by interviewing grandparents and parents. We will be able to compare the differences/similarities between aspects of daily life of three generations in India and Europe. This

phase of the project includes carrying out research and will start off with writing the report.

Name of the group member:___________________________________________

Name of the grandparent/parent : _______________________________________

Part 1 : Family DescriptionFill in the blanks:

The family I belonged to was a __________ (nuclear/joint) family.

My father was a _____________ by profession.My mother’s hobby was ______________.

There were _________ people in my parents’ family.__________ people lived in the same house.

I lived in ___________________/____________________ (specify city/town/village along with state) with my

parents.

• Give a short description of your family when you were a

teenager in about 5 lines.

_____________________________________________

__________________________________________________

__________________________________________________

__________________________________________________

__________________________________________________

• Do you remember any historical event/fact when you

were a teenager (between 12 and 16 years old) in India or

worldwide? If yes, why has that event impressed you?

_____________________________________________

__________________________________________________

__________________________________________________

__________________________________________________

__________________________________________________

Part 2 :

Questions are related to the time when the

grandparent/parent was 14 years old.

Question 1.

• What kinds of mass media (newspapers, magazines,

radio and TV) were available in your family?

_____________________________________________

__________________________________________________

__________________________________________________

• What kind of mass media was most popular in your

family?

_____________________________________________

__________________________________________________

__________________________________________________

Was reading popular?____________________________________________________________________________________________

Was internet available? If yes, was it popular? Explain.______________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Question 2.How financially viable was it for your family to purchase

a newspaper, magazine and a book? ____________________________________________________________________________________________

____________________________________________________________________________

How financially viable was it for your family to purchase a radio, television and a computer?

____________________________________________________________________________________________

________________________________________

Was a well equipped library available close to your house?

____________________________________________________________________________________________

______________________________________________________________________________________

Question 3.

•How much time of your daily life did you spend on the following:

•Mass Media (Newspapers, Radio, Television)

_____________________________________________________

_____________________________________________________

_____________________________________________________

•Reading books

_____________________________________________________

_____________________________________________________

_____________________________________________________

•Computers

_____________________________________________________

_____________________________________________________

_____________________________________________________

Question 4.

•Were favourite magazines/programmes discussed in your family?

•

________________________________________________

_____________________________________________________

_____________________________________________________

•What was the favourite magazine in your family? Specify your

personal choice.

______________________________________________________________________________________________________________________•What was the favourite programme in your family? Specify your

personal choice.

_______________________________________________________________________________________________________________

_____________________________________________________

_____________________________________________________

Name your favourite books._________________________________________

__________________________________________________________________________________________________________

Question 5.

List the positive effects of mass media in your country when you were a teenager.

_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

List the negative aspects of mass media in your country when you were a teenager.

____________________________________________________________________________________________________________________________________________________________________________________________________________________

In what way did mass media affect the people when you were a teenager? Give examples.

____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Part 3 :

Questions are asked to the grandparent/parent with regard to the situation in 2014

Can you describe briefly the changes in the availability of different types of mass media in your household since you were a teenager? .______________________________________________________________________________________________________________________________________________________

Can you describe briefly how the role of computer and internet in your household has brought changes in your family since you were a teenager? ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

List the positive and negative aspects of these changes.

______________________________________________________________________________________________________________________________________________________

Part 4:Opinion of the teenagers about the use of mass

media and internet in 2014.

Do teenagers spend more time on Mass Media (TV, radio, newspapers, and magazines) than on

reading books or on internet/social media?________________________________________________________________________________________________________________________________________________________________

______________________________________________________________________________________________________________________________________________________________________________________________________

______________________________________

Autograph please:

Grandparent [Similarities]

1.The most popular forms of

mass media in those times were

newspapers and radio, which

were within the reach of almost

everyone.

2. Well equipped private

libraries in those times were

not available but schools and

colleges were equipped with all

kinds of books.

3.There weren’t any negative

aspects of mass media in those

times as the exposure was limited.

The youth were benefitted as they

acquired knowledge and became

aware of the happenings around

them.

4.They believe that overuse of

internet has had a negative effect

on today's youth as apart from

causing addiction, it makes

Radio – An old model

Grandparents[Differences]

• 1.Choices as well as reading habits

of people were different.

• 2.The different magazines read

were Dharamyug, Sarika and

Illustrated Weekly.

Conclusion

People used to spend

more time in reading

newspapers and

listening to radio as

choices of mass

media were limited.

They were in touch

with the reality

unlike the youth of

today who are

connected yet

disconnected with

Parents [Similarities]

1.Libraries were available to

teenagers attending private

schools and colleges.

2.The parents believe that the

new mass media give easy

access to information but lead

to an unhealthy addiction.

3.Reading newspapers, magazines

and books were popular as TV

had started spreading it’s roots.

4.There were negative impacts, the

most common was distraction

from work.

Parents [Differences]

1.Choices as well as reading

habits of people were different.

2.The different magazines read

were Grahshobha, Reader’s

Digest and India Today.

3.The books read were the

series of Nancy Drew, Famous

Five and Hardy Boys.

Conclusion

Due to the popularity of

television, this generation got

more exposure to audio/visual

media which made radio less

popular. Television broadcast

different kinds of programmes

like family dramas and

mythological shows. This helped people

become more attached

to their rich cultural

heritage. Reading

books and newspapers

confined to reading

buffs only.

Grandparents & Parents

[Similarities]

1.Social or interactive media

was not limited. Hence

exchange of views and opinions

with one another was limited as

well.

2.People were anxious to gain

knowledge and took great pains

to equip themselves with

happenings of the

contemporary times.

3.Internet was not available to

either of the generations.

4.Both generations liked to be

updated with the worldly affairs

and at the same time wanted to

be entertained.

5.There was a value attached to

the literary knowledge of a

Grandparents v/s Parents

[Differences]

1.Grandparents read more of

newspapers and less of books.

While parents showed equal

interest in both.

2.In the grandparent

generation, mass media has

only positive effects. Where as

the parental generation

witnessed positive as well as

negative impacts.

3.Grandparents did not have

well equipped private libraries

but because of print technology

becoming affordable to

common man, the parental

4.Television became the member

of every household in the parental

generation and people enjoyed

watching their favourite shows

unlike the grandparents.

Conclusion

The teenagers of 1950’s who

became parents of teenagers

of 1980’s realized the

importance of mass media in

shaping lives. Thus they

encouraged their children to

make more use of it and

derive benefits for their

future.

Our main question :

To what extent has the role of

mass media changed?

Due to bombardment of

television other mass media

forms viz. magazine and radio

slowly started fading away.

Television and newspaper,

overtook radio and reading

books and magazines became

limited to reading buffs.

10

8

6

4

2

0BOOKS MAGAZINES TV RADIO NEWSPAPERS INTERNET

PARENT GENERATION

(AVAILABILITY AND POPULARITY

OF DIFFERENT KINDS OF MASS

MEDIA)

10

8

6

4

2

0 BOOKS MAGAZINES TV RADIO NEWSPAPERS INTERNET

GRANDPARENT GENERATION

(AVAILABILITY AND POPULARITY

OF DIFFERENT KINDS OF MASS

MEDIA)

Acknowledgement

• The Mass Media Team would like to thank their sponsors T’Oreal and Neki for their support to publish this magazine. For any feedback and suggestions please mail us to eumind.massmedia@gmail.com

THANK YOU !!... …THE END !!