Vessel

VESSELT H E S E L E C T E D W O R K S O F A D A M D E L E E U W

0 0 2 V E S S E L A D A M D E L E E U W _ D E S I G N P O R T F O L I O

A S H I P, US UA LLY O N E LA RGER T H A N A RO WBOAT

C LA D W I T H I RO N TO W I T H S TA N D T H E S TO RM I ES T S EA S

S H E C A RR I ES PREC I O US C A RGO

I N H O PES O F F I N D I N G UN L I M I T ED T REA S URE

V E S S E L

0 0 30 1 _ I N T R O D U C T I O N

H A Z A RD O US C O LO R

T H I S BO O K W I LL S AVE YO UR L I F E

BO O B I ES A N D BULBS

RET H I N K I N G T H E ROA D

D RO WN I N G I N A F I S H BO WL

WH EN PA RT I C LES C O LL I D E

I ’M A C UC K O O

D RUN K D I A L

RET H I N K I N G C H EA P

K I RK LA N D

C O UN T ER 74

N O C N O C

O LL I E ’S BA K I N G C O.

LO GO S

T H A N K YO U

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072

084

094

104

112

124

130

138

150

158

I N S I D E T H E V E S S E L

0 0 50 1 _ T A B L E O F C O N T E N T S

0 1 _ H A Z A R D O U S C O L O R

ONEHAZARDOUS COLOR

A s e t o f h a n d - b l e n d e d c o l o r s w e r e c r e a t e d f o r D i e s e l I n d u s t r i e s . T h e

d i e s e l e n t h u s i a s t l o v e s t o w e a r t h e i r c l o t h i n g a n d w a n t s t h e d i e s e l

l i f e s t y l e t o c a r r y o v e r i n t o t h e i r h o m e d e c o r. T h e c o n c e p t o f t h i s l i n e

w a s t o c r e a t e d i e s e l i n s p i r e d p a i n t c o l o r t h a t c a r r y t h e a t t i t u d e o f

t h e b r a n d . T h e s e d e s i g n e r c o l o r s r e f l e c t t h e e d g y a n d b o l d q u a l i t i e s

o f d i e s e l . T h e l i n e o f p a i n t i s c a l l e d “ h a z a r d o u s c o l o r ” . E a c h c o l o r i s

n a m e d a f t e r s o m e s o r t o f h a z a r d o u s m a t e r i a l t h a t r e f l e c t s t h e m o o d o f

t h e c o l o r a n d t h e a t t i t u d e o f D i e s e l .

C r e a t e o r c h o o s e a b r a n d f o r w h i c h t o c r e a t e a u n i q u e a n d i n n o v a t i v e

l i n e o f i n d o o r a n d o u t d o o r p a i n t s . D e l i v e r a b l e s i n c l u d e a g a l l o n , q u a r t

a n d s p r a y p a i n t f o r i n d o o r u s e , a n d t h e s a m e f o r o u t d o o r u s e .

S P E C S

T I T L E

P R O J E C T T I T L E

P A I N T B Y D I E S E L

S P E C I F I C A T I O N S

I N S T R U C T O R / / T H O M A S M C N U LT Y

C L A S S / / P A C K A G E D E S I G N 2

C A T E G O R Y / / P A C K A G I N G

P R O J E C T | P A I N T D E S I G N

O B J E C T I V E

S O L U T I O N

P R O J E C T

0 0 7

· BOLD

· EDGY

· URBAN

· YOUTHFUL

· LOUD

· MALE AND FEMALE

· 15 -30 YEARS OLD

· UNDERSTANDS AND L I VES THE D IESEL CULTURE

· L I VES IN A MODERN HOME OR APARTMENT

· L I VES IN AN URBAN OR C I TY SETT ING

· L I FE I S DR IVEN BY FASH ION AND AESTHET IC

· 2 GALLON S IZE , 1 INDOOR / 1 OUTDOOR

· 2 QUART S I ZE , 1 INDOOR / 1 OUTDOOR

· 2 SP RAY PA INTS, 1 INDOOR / 1 OUTDOOR

K E Y A D J E C T I V E S

T A R G E T A U D I E N C E

C O M P O N E N T S

0 0 8 V E S S E L

0 0 90 1 _ H A Z A R D O U S C O L O R

0 1 _ H A Z A R D O U S C O L O R 0 1 3


S H O W N _ P A I N T T R I O A N D B A C K P A N E L

0 1 _ H A Z A R D O U S C O L O R 0 1 5

0 1 _ H A Z A R D O U S C O L O R 0 1 7

0 2 _ T H I S P R O J E C T W I L L S A V E Y O U R L I F E

TH IS PROJECT W ILL SAVE YOUR L I FE

T h e c o n c e p t o f t h e p r o j e c t i s a s a t i r i c a l g u i d e t o l i v i n g f o r e v e r, a l i s t o f

t h i n g s o n e s h o u l d n ’ t d o i f t h e y c h o o s e t o l i v e a l o n g l i f e . T h e m e s s a g e

t h a t i s u l t i m a t e l y c o n v e y e d i s t h a t y o u c a n e i t h e r b e c o m e a h e r m i t

a n d l i v e a l i f e o f c o n f i n e m e n t , w h i c h w i l l p r o b a b l y k i l l y o u a s w e l l , o r

c h e r i s h e a c h d a y a n d l i v e a f r u i t f u l a n d e x c i t i n g l i f e . A v e r y b o l d a n d

a g g r e s s i v e t y p e f a c e w a s c h o s e n a s h e a d l i n e t y p e a n d i s p a i r e d w i t h a

p l a y f u l r o u n d e d t y p e f a c e t o c o n t r a s t a n d i m p l y t h a t t h i s b o o k s h o u l d n o t

b e t a k e n s e r i o u s l y, b y a n y o n e .

C r e a t e a s e t o f d e l i v e r a b l e s i n c l u d i n g a b o o k , p o s t e r a n d c a r d s e t t o

p r o m o t e a l i n e o f p a p e r. T h e l i n e o f p a p e r c h o s e n w a s “ E v e r ” b y G m u n d .

T h e m a t e r i a l s d e l i v e r e d n e e d e d t o d i s p l a y t h e w o n d e r f u l q u a l i t i e s o f t h e

p a p e r a s w e l l a s t e l l a n e n t i c i n g s t o r y.

S P E C S

T I T L E


T H I S P R O J E C T W I L L S A V E Y O U R L I F E


I N S T R U C T O R / / A R I E L G R E Y

C L A S S / / T Y P O G R A P H Y 3

C A T E G O R Y / / P R I N T

P R O J E C T / / P A P E R P R O M O T I O N

O B J E C T I V E

S O L U T I O N

TWOP R O J E C T

0 1 9

· MALE AND FEMALE

· 20 -50 YEARS OLD

· DES IGNERS WHO RECE IVE PAPER SAMPLES

· THE DES IGN COMMUNITY

· P EOP LE WHO APPREC IATE QUAL ITY PAPER

· SAT IR ICAL

· COLORFUL

· INT IM IDAT ING

· SER IOUS

· INFORMAT IVE

· BOOK

· P OSTER

· CARD SET



C O M P O N E N T S

0 2 0 V E S S E L

0 2 _ T H I S P R O J E C T W I L L S A V E Y O U R L I F E 0 2 1


S H O W N _ B O O K S P R E A D S


S H O W N _ P O S T E R

0 3 _ B O O B I E S A N D B U L B S

BOOB IES AND BULBS

V i c t o r i a ’s S e c r e t w a s c h o s e n f o r w h i c h t o p r o d u c e a n e w l a m p d e s i g n .

T h e l a m p , n a m e d I l l u s i o n r e f l e c t s a v e r y f e m i n i n e a n d c l a s s i c s t y l e

t h a t m a r r i e s w e l l w i t h V i c t o r i a ’s S e c r e t ’s c u r r e n t b r a n d i m a g e . T h e s o f t

a n d s u b t l e c u r v e s o f t h e l a m p s t r u c t u r e m i r r o r t h e c u r v e s o f a w o m a n .

T h e l a m p i s m a d e f r o m s e p a r a t e d l a y e r s o f c l e a r a c r y l i c . E a c h l a y e r o f

a c r y l i c i s e t c h e d w i t h a p i e c e o f a p a t t e r n . A n o p t i c a l i l l u s i o n i s c r e a t e d

w h e n t h e l a m p i s v i e w e d f r o m s t r a i g h t o n a n d a p a t t e r n i s f o r m e d .

T h e b o x i n w h i c h t h e l a m p c o m e s i n m i m i c s a h a t b o x f e a t u r i n g t h e

t r a d i t i o n a l V i c t o r i a ’s s e c r e t p i n k s t r i p e p a t t e r n .

D e s i g n a n d c r e a t e a l a m p f o r a c o m p a n y t h a t h a s n o t e n t e r e d t h e

m a r k e t o f h o m e g o o d s . A l o n g w i t h t h e l a m p , c r e a t e a u n i q u e a n d

i n n o v a t i v e p a c k a g i n g s y s t e m t h a t r e f l e c t s t h e v o i c e o f t h e c o m p a n y.

S P E C S

T I T L E


I L L U S I O N L A M P B Y V I C T O R I A S S E C R E T




C A T E G O R Y / / P R O D U C T D E S I G N A N D P A C K A G I N G

P R O J E C T / / L A M P D E S I G N

O B J E C T I V E

S O L U T I O N

THREEP R O J E C T

0 3 3

· FEM IN INE

· CLASS

· MODERN

· QUAL ITY

· SEXY



C O M P O N E N T S

· FEMALE

· 15 -30 YEARS OLD

· YOUNG FEMALE W ITH A TASTE FOR STYLE

· FAMIL IAR W ITH THE V ICTOR IAS SECRET BRAND

· EMBRACES HER FEMIN IN ITY

· TABLE LAMP

· PACKAG ING SYSTEM

0 3 4 V E S S E L

0 3 _ B O O B I E S A N D B U L B S 0 3 5

Victoria s Secret


S H O W N _ P A C K A G I N G S Y S T E M


S H O W N _ P R O D U C T S K E T C H E S

0 4 _ R E T H I N K I N G T H E R O A D

RETH INK ING THE ROAD

A s p h a l t c o v e r s n e a r l y e v e r y p a v e d r o a d i n A m e r i c a , w h y n o t p u t i t t o

u s e ? E v e r y d a y t h o u s a n d s o f k i l o w a t t s o f e n e r g y a r e a b s o r b e d i n t o

a s p h a l t i n t h e f o r m o f h e a t v i a t h e s u n . S o l a r o a d , t a p s i n t o t h i s v i r t u a l l y

u n l i m i t e d s o u r c e o f e n e r g y. S o l a r o a d i s a g r i d d e d e n e r g y c o l l e c t i o n

s y s t e m t h a t l i e s r i g h t u n d e r n e a t h t h e s u r f a c e o f t h e a s p h a l t . T h e s e

s o l a r - k i n e t i c p a d s t r a p t h e e n e r g y o f t h e s u n s h e a t a n d t r a n s f e r i t t o

e n e r g y s t o r a g e h u b s l o c a t e d o f f o f t h e s t r e e t . T h e g o a l , t o p o w e r e n t i r e

c i t i e s o f f o f t h e e n e r g y c o l l e c t e d f r o m t h e i r r o a d s .

R 3 i s a c o l l a b o r a t i v e e f f o r t t o p r o m o t e s u s t a i n a b l e d e s i g n . S t u d e n t s

w e r e a s k e d t o p i c k a c o m m o n d a y p r o d u c t a n d r e d e s i g n i t t o b e m o r e

s u s t a i n a b l e a n d e n v i r o n m e n t a l l y f r i e n d l y. A b o o k a n d p r o d u c t t e m p l a t e s

w e r e c r e a t e d t o s h o w c a s e t h e r e i n v e n t e d p r o d u c t .

S P E C S

T I T L E


S O L A R O A D


I N S T R U C T O R / / T O M S I E U

C L A S S / / P R I N T 2


P R O J E C T / / R 3 L A B

O B J E C T I V E

S O L U T I O N

P R O J E C T FOUR

0 4 5

· IMPACT

· UT I L I TAR IAN

· URBAN

· ENV IRONMENTAL

· BOLD



C O M P O N E N T S

· THE DES IGN COMMUNITY

· EVERYONE

· P EOP LE WHO CARE ABOUT SUSTA INAB IL I TY

· C I TY OFF IC IALS AND GOVERNMENT

· ENERGY COMPAN IES

· ROAD CONSTRUCT ION/MA INTENANCE CO.

· P RODUCT CATALOGUE

· P RODUCT TEMPLATES

0 4 6 V E S S E L

0 4 _ R E T H I N K I N G T H E R O A D 0 4 7

0 5 _ D R O W N I N G I N A F I S H B O W L

DROWNING IN A F ISHBOWL

A f i l m f e s t i v a l w a s c r e a t e d f o r t h e d i r e c t o r M i k e N i c h o l s w h o i s k n o w n

f o r s u c h f i l m s a s T h e G r a d u a t e , W h o ’s A f r a i d o f V i r g i n i a W o o l f , T h e

B i r d c a g e , B i l o x i B l u e s , W o r k i n g G i r l a n d P o s t c a r d s f r o m t h e E d g e . A

c o m m o n t h e m e i n t h e s e f i l m s i s t h a t t h e m a i n c h a r a c t e r i n e a c h f i l m i s

s c r u t i n i z e d b y t h e s o c i e t y a r o u n d t h e m f o r b e i n g d i f f e r e n t o r f o l l o w i n g

a n u n u s u a l p a t h . F o l l o w i n g t h i s t h e m e , t h e f e s t i v a l w a s t i t l e d “ D r o w n i n g

i n a F i s h b o w l : A n I n s i d e r ’s l o o k a t t h e O u t s i d e r ’s P e r s p e c t i v e i n t h e

F i l m s o f M i k e N i c h o l s ” .

C h o o s e a d i r e c t o r a n d i n v e n t a f i l m f e s t i v a l f e a t u r i n g s i x f i l m s b y t h e

c h o s e n d i r e c t o r. F i n d a c o m m o n t h e m e i n t h e c h o s e n f i l m s t o c r e a t e a

s t o r y a n d m o o d f o r t h e f e s t i v a l . A n a r r a y o f i t e m s i n c l u d i n g a c a t a l o g u e ,

D V D s e t , e v e n t t i c k e t s , s o u n d t r a c k , p o s t e r, s t a t i o n e r y a n d p r o m o t i o n a l

i t e m s w i l l b e c r e a t e d t o p r o m o t e t h e f e s t i v a l .

S P E C S

T I T L E


D R O W N I N G I N A F I S H B O W L


I N S T R U C T O R / / H U N T E R W I M M E R

C L A S S / / P R I N T 3

C A T E G O R Y / / P R I N T A N D P A C K A G I N G

P R O J E C T / / F I L M F E S T I V A L D E S I G N

O B J E C T I V E

S O L U T I O N

P R O J E C T FIVE

0 5 7

· RETRO

· V INTAGE

· QU IRKY

· UNBALANCED

· V IBRANT



C O M P O N E N T S

· MALE AND FEMALE

· 25 -70 YEARS OLD

· FANS OF M IKE N ICHOLS

· 60 ’ S, 70 ’ S AND 80 ’S GENERAT IONS

· FANS OF THEATER AND BROADWAY

· F I LM JUNK IES AND F I LMMAKERS

· CATALOGUE

· DVD BOX SET

· P OSTER

· EVENT T ICKETS

· EVENT STAT IONERY

· EVENT SOUNDTRACK

0 5 8 V E S S E L

0 5 _ D R O W N I N G I N A F I S H B O W L 0 5 9


S H O W N _ D V D B O O K L E T S A N D B O X S E T


S H O W N _ E V E N T S T A T I O N E R Y A N D P O S T E R


S H O W N _ C A T A L O G U E S P R E A D S


S H O W N _ P R I N T A D V E R T I S I N G A N D W E B S I T E

THEREARENOMOREHORIZONSANDWITHTHEDISSOLUTIONOFOHORI

ZONSWEHAVEEXPERIENCEDANDAREEXPERIENCINGCOLLISIONSTER

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0 6 _ W H E N P A R T I C L E S C O L L I D E

WHEN PART ICLES COLL IDE

T h e e v e n t o f c o l l i s i o n w a s c h o s e n a s t h e n a t u r a l p h e n o m e n o n , t h i s

i n c l u d e d t h e a c t o f t h i n k i m p a c t i n g o n e a n o t h e r, w h e t h e r i t b e a t a n

a t o m i c , a s t r o n o m i c a l , o r e m o t i o n a l l e v e l s u c h a s l o v e . A b o o k w a s c r e -

a t e d f e a t u r i n g s e v e r a l i n s t a n c e s o f c o l l i s i o n . L a r g e , l o u d t y p e w a s u s e d

t o e x p r e s s t h e i d e a o f i m p a c t .

C h o o s e a n a t u r a l p h e n o m e n o n a n d c r e a t e a n d e x p e r i m e n t a l b o o k a n d

p o s t e r s h o w c a s i n g t h a t p h e n o m e n o n . O n l y b l a c k a n d w h i t e c a n b e u s e d

a l o n g w i t h i m a g e r y a n d t y p o g r a p h y.

S P E C S

T I T L E


C O L L I S I O N


I N S T R U C T O R / / M A T T H E W W A K E M A N

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0 6 _ W H E N P A R T I C L E S C O L L I D E

0 6 _ W H E N P A R T I C L E S C O L L I D E 0 7 7


S H O W N _ C U S T O M T Y P E F A C E

0 7 _ I ’ M A C U C K O O

I ’M A CUCKOO

A r t i c h o k e s a n d C o . w a s c h o s e n t o c r e a t e a b i r d h o u s e f o r. T h i s c o m p a n y

s p e c i a l i z e s i n c r e a t i n g h i g h e n d f l o r a l a r r a n g e m e n t s a n d g i f t s e t s . A n

a r t i c h o k e b i r d h o u s e w a s c r e a t e d u s i n g f o u n d c o p p e r p a n e l i n g f r o m

t h e r o o f o f a n o l d b u i l d i n g a n d a w e a t h e r e d w o o d e n p a n e l f r o m a

b a r n . T h e c o p p e r s i d e p a n e l s o f t h e b i r d h o u s e a r e h a m m e r e d w i t h a n

a r t i c h o k e l e a f p a t t e r n a n d p a t i n e d t o a d d a d i s t r e s s e d l o o k . T h e t i e r s

o f t h e b i r d h o u s e d o u b l e a s p l a n t i n g b o x e s o r b i r d s e e d h o l d e r s . A n

o l d i r o n s p i k e w a s u s e d a s t h e p e r c h . I w o u l d l i k e t o s a y t h a n k y o u

a n d I l o v e y o u t o m y w o n d e r f u l g r a n d f a t h e r f o r h e l p i n g m e a s s e m b l e

t h i s b i r d h o u s e ! Yo u ’ r e o v e r w h e l m i n g t a l e n t , l o v e , d e d i c a t i o n a n d

c r a f t s m a n s h i p i s a p p r e c i a t e d .

C h o o s e o r i n v e n t a c o m p a n y f o r w h i c h t o c r e a t e a b i r d h o u s e m a d e o f

1 0 0 % f o u n d o r r e c y c l e d m a t e r i a l s .

S P E C S

T I T L E


A R T I C H O K E S A N D C O. B I R D H O U S E




C A T E G O R Y / / P R O D U C T D E S I G N

P R O J E C T / / S U S T A I N A B L E B I R D H O U S E

O B J E C T I V E

S O L U T I O N

P R O J E C T SEVEN

0 8 5

· CRAFTSMANSH IP

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· SHABBY CH IQUE

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C O M P O N E N T S

· FEMALE

· 20 -60 YEARS OLD

· LOVES CRAFTS AND GARDEN ING

· P ROBABLY A MORMON HOUSEWIFE

· HAS MONEY TO SPEND ON TR INKETS

· ENJOYS THE COMPANY OF B IRDS

· B IRDHOUSE

0 8 6 V E S S E L

0 7 _ I ’ M A C U C K O O 0 8 7


S H O W N _ M E A S U R E M E N T S A N D S P E C I F I C A T I O N S

0 7 _ I ’ M A C U C K O O 0 9 1

0 7 _ I ’ M A C U C K O O 0 9 3

0 8 _ D R U N K D I A L

DRUNK D IAL

R - W i n e s A u s t r a l i a i s k n o w n f o r t h e i r h u m o r o u s a n d c r e a t i v e w i n e

p a c k a g i n g . A n e w l i n e o f w i n e w a s c r e a t e d f o r t h e c o m p a n y c a l l e d

D r u n k D i a l . M o s t o f u s k n o w w h a t i t i s l i k e t o t o s s b a c k a f e w t o o m a n y

a n d c a l l s o m e o n e t o d r u n k e n l y r a m b l e a b o u t s o m e t h i n g y o u p r o b a b l y

s h o u l d n ’ t s a y. O n l y t o w a k e u p t h e n e x t m o r n i n g w i t h a p i t i n y o u r

s t o m a c h , p i e c i n g t o g e t h e r t h e f o g g y c o n v e r s a t i o n a n d f o r m u l a t i n g

a n a p o l o g e t i c s t r a t e g y. D r u n k D i a l t o u c h e s o n t h e c l i c h e a s p e c t s o f

d r u n k e n s h e n a n i g a n s t o r e a c h t h e h e a r t s t r i n g s o f t h e c o n s u m e r.

C r e a t e o r c h o o s e a b r a n d f o r w h i c h t o c r e a t e a u n i q u e a n d i n n o v a t i v e

w i n e b o t t l e d e s i g n . L o w - e n d w i n e s , a t a p r i c e p o i n t o r $ 1 0 t o $ 1 5 w i l l

i n c l u d e a C a b e r n e t S a u v i g n o n a n d a C h a r d o n n a y. H i g h - e n d w i n e , a t a

p r i c e p o i n t o f o v e r $ 1 0 0 w i l l f e a t u r e a l i m i t e d e d i t i o n C a b e r n e t .

S P E C S

T I T L E


D R U N K D I A L W I N E S




C A T E G O R Y / / W I N E B O T T L E D E S I G N A N D P A C K A G I N G

P R O J E C T / / W I N E B O T T L E D E S I G N

O B J E C T I V E

S O L U T I O N

P R O J E C T EIGHT

0 9 5

· BOLD

· HUMOROUS

· FR IENDLY

· I L LUSTRAT IVE

· STORYTELL ING



C O M P O N E N T S

· MALE AND FEMALE

· 21 -50 YEARS OLD

· W INE ENTHUS IASTS

· PACKAG ING JUNK IES

· YOUNG W INOS

· THR IFTY CONSUMERS

· LOW-END CABERNET SAUV IGNON

· LOW- END CHARDONNAY

· H IGH-END CABERNET SAUV IGNON

· H IGH END G IFT BOX

0 9 6 V E S S E L

0 8 _ D R U N K D I A L 0 9 7


S H O W N _ L O W - E N D W I N E D E S I G N

0 8 _ D R U N K D I A L 1 0 1

0 8 _ D R U N K D I A L 1 0 3

S H O W N _ H I G H - E N D W I N E D E S I G N

0 9 _ R E T H I N K I N G C H E A P

RETH INK ING CHEAP

O u r s o l u t i o n t o t h e c h a l l e n g e w a s t o o r g a n i z e K i r k l a n d s ’ w i d e r a n g e o f

p r o d u c t i n t o s u b c a t e g o r i e s . S i x d i f f e r e n t s u b d i v i s i o n s o f K i r k l a n d w e r e

c r e a t e d ; h o m e , a p p a r e l , f o o d , p a p e r g o o d s , c l e a n i n g a n d b a t h . A s f o r

t h e p r i v a t e l a b e l s , w e c r e a t e d a b a k e r y i n s i d e o f C o s t c o c a l l e d O l l i e ’s

B a k i n g C o . W e a l s o c r e a t e d 3 l i n e s o f p r o d u c t s . A h i g h e n d k i t c h e n l i n e

c a l l e d C o u n t e r 7 4 , a n e c o - f r i e n d l y k i d s l i n e c a l l e d N o c N o c a n d a l i n e

o f p o w e r t o o l s c a l l e d B u r l e y a n d K n a p p .

S t u d e n t s a r e d i v i d e d i n t o t e a m s o f f o u r t o w o r k i n c o l l a b o r a t i o n t o

c r e a t e a b r a n d e d h o u s e a n d a h o u s e o f b r a n d s f o r t h e s t o r e C o s t c o . I n

a d d i t i o n t o r e d e s i g n i n g t h e K i r k l a n d l i n e , C o s t c o ’s h o u s e b r a n d , i n v e n t

p r i v a t e l a b e l s t o b e s o l d a t C o s t c o .

S P E C S

T E A M

T I T L E


C O S T C O R E D E S I G N


I N S T R U C T O R / / M I C H A E L O S B O R N E


C A T E G O R Y / / B R A N D I N G A N D P A C K A G I N G

P R O J E C T / / S T O R E R E B R A N D I N G A N D R E D E S I G N

M A G N I F I C E N T

A D A M D E L E E U W

L A U R A D A V I S

H A R S H Y L A S I N G H

P H O E B E M A K

O B J E C T I V E

S O L U T I O N

P R O J E C T NINE

1 0 5

· COST CONSC IOUS

· FR IENDLY

· QUAL ITY

· TRUSTWORTHY

· HER ITAGE



C O M P O N E N T S

· MALE AND FEMALE

· ALL AGES

· FAMIL IES

· CURRENT COSTCO MEMBERS

· P OTENT IAL COSTCO MEMBERS

· THE COST-CONSC IOUS CONSUMER

· 75 -100 PRODUCTS SPANN ING 5 BRAND L INES

1 0 6 V E S S E L

0 9 _ R E T H I N K I N G C H E A P 1 0 7

K I R K L A N D B A T H

F R E S H A N D B R I G H T, T H I S B O L D L I N E O F B A T H

P R O D U C T S H A S T H E S T Y L E O F M A J O R S A L O N

B R A N D S W I T H O U T T H E H I G H P R I C E T A G .

C O S T C O W H O L E S A L E

T H E R E H A S B E E N A T R E N D I N T H E P A S T W I T H

W H O L E S A L E P R O D U C T S L O O K I N G A S C H E A P

A S T H E Y C O S T, O U R M I S S I O N W A S T O B A N I S H

T H I S N O T I O N A N D R E D E S I G N C O S T C O F O R T H E

M O D E R N D A Y C O N S U M E R .

K I R K L A N D C L E A N I N G

T H I S L I N E O F C L E A N I N G P R O D U C T S I S S I M P L E

A N D F R I E N D LY. N O F U S S H E R E .

K I R K L A N D P A P E R G O O D S

W H O K N E W T H A T C O S T C O ’ S T O P S E L L I N G I T E M S

A R E T O I L E T P A P E R A N D P A P E R T O W E L S , T H I S

L I N E O F P A P E R G O O D S A Y S Q U A L I T Y I N B U L K .

K I R K L A N D A P P A R E L

W H A T Y O U S E E I S W H A T Y O U G E T. T H I S S Y S T E M

O F P A C K A G I N G I S S T R A I G H T F O R W A R D A N D

U T I L I T A R I A N , J U S T L I K E Y O U R U N D E R W E A R .

K I R K L A N D H O M E

E V E R Y T H I N G B U T T H E K I T C H E N S I N K F R O M

G A R B A G E B A G S T O K I T C H E N S P O N G E S , K I R K L A N D

H O M E P R O D U C T S A R E S U R E T O A P P E A L .

K I R K L A N D H O M E

Y O U W A N T T O K N O W W H A T ’ S I N S I D E T H E B O X .

T H I S W A S O U R M O T T O W H E N D E S I G N I N G T H I S

E X C I T I N G L I N E O F F O O D P R O D U C T S .

BRANDED HOUSE

MA IN BRAND


S H O W N _ C O S T C O B R A N D C H A R T

C O U N T E R 7 4

C O U N T E R 7 4 I S A P R E M I E R L I N E O F C H E F

Q U A L I T Y K I T C H E N E Q U I P M E N T. C R A F T S M A N S H I P

A N D T E C H N O L O G Y M E E T I N P E R F E C T H A R M O N Y

T O B R I N G T H E B E S T T O Y O U R K I T C H E N .

B U R L E Y A N D K N A P P

B U R L E Y A N D K N A P P I S A N E W L I N E O F P O W E R

T O O L S A N D B U I L D I N G E Q U I P M E N T D E S I G N E D F O R

E A S E O F U S E A N D P R A C T I C A L I T Y. N O L O N G E R

W I L L T H A T D I Y P R O J E C T B E S O I N T I M I D A T I N G .

O L L I E ’ S B A K I N G C O .

B U I LT O N Q U A L I T Y A N D H E R I T A G E , O L L I E ’ S

H A S B E E N B A K I N G U P T H E T A S T I E S T T R E A T S

S I N C E 1 9 4 5 . N O T O N LY C A N Y O U P U R C H A S E

F R E S H B A K E D G O O D S H E R E , B U T A L S O T H E

I N G R E D I E N T S U S E D T O M A K E T H E M .

N O C N O C K I D S

T H I S E C O - F R I E N D LY K I D S L I N E I S S U R E T O

S P A R K Y O U R C H I L D ’ S I M A G I N A T I O N . N O C N O C

P R O V I D E S P A R E N T S W I T H A N E N V I R O N M E N T A L LY

C O N S C I O U S A LT E R N A T I V E T O K I D S T O Y S ,

S C H O O L S U P P L I E S A N D B A T H P R O D U C T S .

HOUSE OF BRANDS

0 9 _ R E T H I N K I N G C H E A P 1 0 9

K IR KLAND

W e w a n t e d t h e c o n s u m e r t o b e a b l e t o s e e t h e p r o d u c t t h a t t h e y a r e

b u y i n g . W h e n y o u b u y s o m e t h i n g i n l a r g e q u a n t i t i e s , y o u w a n t t o k n o w

y o u a r e g e t t i n g w h a t y o u a r e p a y i n g f o r. W e d i d e x a c t l y t h i s . I n e a c h

p a c k a g i n g s y s t e m f o r t h e K i r k l a n d l i n e , t h e p r o d u c t i s c l e a r l y v i s i b l e . I n

i n s t a n c e s w h e r e t h e e n t i r e p r o d u c t c a n n o t b e s h o w n s u c h a s w i t h f o o d

p r o d u c t s , w e w r a p p e d a h i g h r e s o l u t i o n i m a g e o f t h e p r o d u c t a r o u n d t h e

p a c k a g i n g , t h e r e s u l t , a v e r y g r a p h i c a n d w a r m l i n e o f g o o d s .

S P E C S

L O G O

T I T L E

C O M P O N E N T S

S H A M P O O

C O N D I T I O N E R

B O D Y W A S H

B O D Y L O T I O N

S P O N G E S

G A R B A G E B A G S

T- S H I R T S

B R I E F S

S O C K S

P A S T A S A U C E

P A S T A

C E R E A L

N U T S

S O L U T I O N

P R O J E C T NINE.1


9 . 1 _ K I R K L A N D 1 1 3


S H O W N _ K I R K L A N D B A T H P R O D U C T S

9 . 1 _ K I R K L A N D 1 1 5


S H O W N _ K I R K L A N D H O M E G O O D S A N D B A S I C A P P A R E L

9 . 1 _ K I R K L A N D 1 1 7


S H O W N _ K I R K L A N D C E R E A L

9 . 1 _ K I R K L A N D 1 1 9


S H O W N _ K I R K L A N D P A S T A S A N D S A U C E S

9 . 1 _ K I R K L A N D 1 2 1


S H O W N _ K I R K L A N D N U T S A N D G R O U P C O M P O S I T E

9 . 1 _ K I R K L A N D 1 2 3

COU NTER 74

W h e n s h o p p i n g f o r k i t c h e n a p p l i a n c e s , c o n s u m e r s w a n t t h e m o s t b a n g

f o r t h e i r b u c k w i t h o u t s a c r i f i c i n g q u a l i t y . W e c r e a t e d C o u n t e r 7 4 t o

d o j u s t t h a t . C o u n t e r 7 4 i s a c o m m e r c i a l g r a d e k i t c h e n l i n e m a d e

a c c e s s i b l e t o t h e g e n e r a l p u b l i c , w e l l , t h o s e w i t h a C o s t c o m e m b e r s h i p .

N o l o n g e r d o e s o n e h a v e t o s h e l l o u t h u n d r e d s o f d o l l a r s a t W i l l i a m s

S o n o m a f o r a t o a s t e r. T h e s e p r o d u c t s w e r e m a d e w i t h f a m i l y i n m i n d ,

l a r g e s i l v e r w a r e a n d k n i f e s e t s , a n d a h i g h y i e l d i n g c o f f e e p o t a n d

t o a s t e r a r e a m o n g t h e p r o d u c t s i n t h i s m o d e r n a n d s t y l i s h k i t c h e n l i n e .

S P E C S

L O G O

T I T L E

C O M P O N E N T S

B A R S E T

T O A S T E R

K N I F E S E T

S I LV E R W A R E S E T

J U I C E R

C O F F E E M A K E R

S O L U T I O N



9 . 2 _ C O U N T E R 7 4 1 2 5


S H O W N _ C O U N T E R 7 4 G R O U P I N G W I T H L O G O

9 . 2 _ C O U N T E R 7 4 1 2 7


S H O W N _ C O U N T E R 7 4 F L A T W A R E S E T A N D G R O U P C O M P O S I T E

9 . 2 _ C O U N T E R 7 4 1 2 9

NOC NOC

W h a t b e t t e r w a y t o i n s t i l l a g r e e n m e n t a l i t y i n t o o u r c h i l d r e n t h a n t o

s t a r t t h e m o f f a t a n e a r l y a g e . N o c N o c i s a n e c o - f r i e n d l y k i d s l i n e

p a c k e d w i t h c u t e n e s s . A l l o f t h e p r o d u c t s i n t h i s l i n e a r e m a d e f r o m

r e c y c l e d o r b i o d e g r a d a b l e m a t e r i a l s . F o r i n s t a n c e , t h e N o c N o c t o y l i n e

f e a t u r e s a d u m p t r u c k , t e a s e t , b u i l d i n g b l o c k s a n d b e a c h t o y s m a d e

f r o m 1 0 0 p e r c e n t r e c y c l e d m i l k c a r t o n s . A l l o f t h e b a t h p r o d u c t s i n t h i s

l i n e a c t a s a c o n t a i n e r f o r t h e a l l n a t u r a l p r o d u c t s , b u t a l s o a s a t o y

f o r t h e c h i l d t o p l a y w i t h w h i l e b a t h i n g . R e f i l l s a r e a v a i l a b l e a s t o l i m i t

w a s t e . W h o s a i d b a t h t i m e s h o u l d n ’ t b e f u n ?

S P E C S

L O G O

T I T L E

C O M P O N E N T S

D U M P T R U C K

T E A S E T

B U I L D I N G B L O C K S

B E A C H T O Y S

S H A M P O O

C O N D I T I O N E R

B O D Y W A S H

B U B B L E B A T H

S C H O O L S U P P L I E S

S O L U T I O N



9 . 3 _ N O C N O C 1 3 1


S H O W N _ N O C N O C B U B B L E B A T H

9 . 3 _ N O C N O C 1 3 3


S H O W N _ N O C N O C T O Y S

9 . 3 _ N O C N O C 1 3 5


S H O W N _ N O C N O C B A T H P R O D U C T S, N O T E B O O K A N D G R O U P C O M P O S I T E

9 . 3 _ N O C N O C 1 3 7

OLL IE ’S BAK ING CO.

Q u a l i t y i n g r e d i e n t s a n d a p a s s i o n f o r f o o d a r e t h e f o u n d a t i o n o f O l l i e ’s

B a k i n g C o . I n s t e a d o f c r e a t i n g a l i n e o f p r o d u c t s f o r C o s t c o , w e c r e a t e d

a b a k e r y t h a t l i v e s i n s i d e o f t h e s t o r e . O l l i e ’s n o t o n l y b a k e s d e l i c i o u s l y

f r e s h g o o d i e s d a i l y , t h e y a l s o s e l l t o p o f t h e l i n e q u a l i t y c o o k i n g

i n g r e d i e n t s . A l o n g w i t h t h e s e i t e m s O l l i e ’s s e l l s s p e c i a l t y i t e m s f r o m

a r o u n d t h e w o r l d i n c l u d i n g 1 0 l b . b u r l a p s a c s o f c o f f e e . P r o c e e d s f r o m

c o f f e e s e l l s g o b a c k t o h e l p i n g a n e n d a n g e r e d s p e c i e s i n t h e c o u n t r y

o f t h e c o f f e e ’s o r i g i n . D o n ’ t k n o w w h a t a n i m a l y o u ’ r e h e l p i n g o u t ? J u s t

l o o k o n t h e f r o n t o f t h e b a g .

S P E C S

L O G O

T I T L E

C O M P O N E N T S

O L I V E O I L

D R I Z Z L E S

E X T R A C T S

C A K E M I X E S

W H O L E C O F F E E B E A N S

C O F F E E C U P

T O G O B O X

T O G O B A G

F R E N C H B R E A D

C O O K I E S

S O L U T I O N



9 . 4 _ O L L I E ’ S B A K I N G C O. 1 3 9


S H O W N _ O L L I E ’ S T O G O S Y S T E M

9 . 4 _ O L L I E ’ S B A K I N G C O. 1 4 1


S H O W N _ O L L I E ’ S C A K E M I X E S

9 . 4 _ O L L I E ’ S B A K I N G C O. 1 4 3


S H O W N _ O L L I E ’ S F A M O U S C O O K I E S

9 . 4 _ O L L I E ’ S B A K I N G C O. 1 4 5


S H O W N _ O L L I E ’ S 1 0 L B . C O F F E E B A G

9 . 4 _ O L L I E ’ S B A K I N G C O. 1 4 7


S H O W N _ O L L I E ’ S 1 0 L B . C O F F E E B A G A N D G R O U P C O M P O S I T E

9 . 4 _ O L L I E ’ S B A K I N G C O. 1 3 4 9

South-AIR L I N E S

sw

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S H O W N _ L O G O D E S I G N

southwestAIR L I N E S

sw

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9 . 4 _ O L L I E ’ S B A K I N G C O. 1 3 9

9 . 4 _ O L L I E ’ S B A K I N G C O. 1 3 9

B A C K AT H O M E

T h a n k y o u t o a l l o f t h o s e w h o h a v e s u p p o r t e d m e o v e r t h e p a s t 5

y e a r s . M o m , D a d , G r a n d p a , G r a n d m a , N a n a , B o m p s , P a l m e r a n d A m e e .

T h i s b o o k i s f o r y o u . D a d , I w i s h y o u w e h e r e t o s e e i t , y o u a r e d e a r l y

m i s s e d a n d I k n o w h o w p r o u d y o u a r e , d o n ’ t w o r r y.

H E R E I N S A N F R A N C I S C O

T h a n k y o u t o t h e a m a z i n g l y d e d i c a t e d a n d t a l e n t e d s t a f f a t t h e A c a d e m y

o f A r t U n i v e r s i t y , M a r y S c o t t , T h o m a s M c N u l t y, M i c h a e l O s b o r n e , H u n t e r

W i m m e r, M a t t h e w W a k e m a n , S a m i S a a u d , L a u r a M i l t o n , a n d A r i e l G r e y

t h a n k y o u a l l f o r y o u r a m a z i n g c o n t r i b u t i o n t o m y d e s i g n e d u c a t i o n .

A N D M Y F R I E N D S

L a u r a , S c o t t , S h y, P h o e b e , B r i a n a , M e l i s a , E r i c . Yo u m a k e l i f e f u n .

THANK YOU!

1 1 _ T H A N K Y O U ! 1 5 9


D E S I G N E R

D A T E

C L A S S

W E B S I T E

E M A I L

T E X T S T O C K

E N D S H E E T S

P R I N T E R

B I N D E R

C A M E R A

P H O T O G R A P H Y

I N S T R U C T O R

T Y P E F A C E S

S C H O O L

C O P Y R I G H T

A D A M D E L E E U W

S P R I N G 2 0 1 0

G R 4 6 0

A D A M D E L E E U W. C O M

A D A M D E L E E U W 5 3 @ G M A I L . C O M

N E W P A G E 1 0 0 # M A T T E T E X T

P R O L I N E B L A C K

B L U R B

B L U R B

S O N Y a 3 5 0

A D A M D E L E E U W, S C O T T H A M M E L

M A R Y S C O T T

H E LV E T I C A N E U E

T U N G S T E N

A D O B E G A R A M O N D P R O

A C A D E M Y O F A R T U N I V E R S I T Y

7 9 N E W M O N T G O M E R Y

S A N F R A N C I S C O, C A 9 4 1 0 6

C O P Y R I G H T © 2 0 1 1 A L L R I G H T S R E S E R V E D. N O P A R T O F T H I S

P U B L I C A T I O N M A Y B E R E P R O D U C E D, S T O R E D I N A R E T R I E V A L

S Y S T E M O R T R A N S M I T T E D, I N A N Y F O R M O R B Y A N Y M E A N S,

W I T H O U T T H E W R I T T E N P E R M I S S I O N O F A D A M D E L E E U W.

Vessel

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