An ‘Instagrated’ Campaign

Target • 25-34• Jet-setting• Young professionals

The Campaign

• ‘The Vespa Lifestyle’ through the eyes of the consumer

• Customer created content mixed with lifestyle marketing

Instagram Commercial

Create a commercial based on this aesthetic/idea.

Girl riding through iconic cities: Paris: Alone with very fashionable clothes on

Each city there’s a different Vespa experience: New York: meeting up with other Vespa riders

Italy: Posing for a photo; with one of the guys from NY

At the end it says: The Vespa lifestyle, your lifestyle. Logo+riding off into the sunset

My style. Vespa style.#vespastyle

Billboards

Print ads

Instagram Contest

• Capture your Vespa lifestyle with Instagram

• #vespastyle• Winners are featured in print ad

campaign

Vespagram

• Insert a Vespa into the frame• Post to Instagram• #vespastyle

An ‘Instagrated’ Campaign